Exam 3: Ethics and Social Responsibility
Exam 1: An Overview of Marketing146 Questions
Exam 2: Strategic Planning for Competitive Advantage182 Questions
Exam 3: Ethics and Social Responsibility127 Questions
Exam 4: The Marketing Environment146 Questions
Exam 5: Developing a Global Vision171 Questions
Exam 6: Consumer Decision Making198 Questions
Exam 7: Business Marketing206 Questions
Exam 8: Segmenting and Targeting Markets216 Questions
Exam 9: Decision Support Systems and Marketing Research206 Questions
Exam 10: Product Decisions185 Questions
Exam 11: Developing and Managing Products177 Questions
Exam 12: Services and Nonprofit Organization Marketing176 Questions
Exam 13: Marketing Channels154 Questions
Exam 14: Supply Chain Management166 Questions
Exam 15: Retailing168 Questions
Exam 16: Promotional Planning for Competitive Advantage152 Questions
Exam 17: Advertising and Public Relations189 Questions
Exam 18: Sales Promotion and Personal Selling186 Questions
Exam 19: Pricing Concepts182 Questions
Exam 20: Setting the Right Price182 Questions
Exam 21: Customer Relationship Management (CRM)143 Questions
Exam 22: Social Media and Marketing105 Questions
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When writing codes of ethics,businesses must ensure their codes deal with every possible situation.
(True/False)
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For every home built by Habitat for Humanity,Whirlpool Corporation has given and continues to give free kitchen appliances to the deserving family.This donation of appliances is an example of how companies assume their:
(Multiple Choice)
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The deontological theory of ethics is founded on the ability to predict the consequences of an action.
(True/False)
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The _____ prohibits U.S.corporations from making illegal payments to public officials of foreign governments to obtain business rights or to enhance their business dealings in those countries.
(Multiple Choice)
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Which of the following statements about the theory of sustainability is TRUE?
(Multiple Choice)
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At what level of the pyramid of corporate social responsibility will firms do what is right,just,and fair?
(Multiple Choice)
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When Laurie uses her Target Visa card at the store,Target donates 1 percent of her purchase to her children's school.This is an example of green marketing.
(True/False)
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You are an ethics consultant,and a group of managers has asked you for some guidelines to determine the ethicality of a decision.You tell the managers that one cannot guarantee the rightness of a decision,but a checklist can improve the chances of a decision being ethical.What are six questions you would tell the managers to put on this checklist?
(Essay)
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The six modes of social control are less important today due to the globalization of the world.
(True/False)
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Every year,Hudson & Lane,a law office,donates $5,000 to a local school or charity.Is this an example of cause-related marketing?
(Multiple Choice)
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Girls between the ages of 8 and 15 are one of the growing markets for high-end shoe manufacturers,and podiatrists say the trend is leading to many stylish young girls with grown-up foot problems.Shoe manufacturers who develop and market adult-styled shoes to this group are not operating at a(n)_____ responsibility level of the pyramid of corporate social responsibility.
(Multiple Choice)
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The four components of the pyramid of corporate social responsibility are:
(Multiple Choice)
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Because social responsibility has proven to have a limited return on investment,the number of businesses opting to act socially responsible is declining.
(True/False)
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The _____ is a moral philosophy that emphasizes character rather than rules or consequences.
(Multiple Choice)
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Which theory holds that social responsibility is paying attention to the interest of every affected stakeholder in every aspect of a firm's operation?
(Multiple Choice)
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The newest theory in social responsibility is called sustainability.Explain what this means.
(Essay)
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Every firm is expected to obey the law and play by the rules of the game.What level of the pyramid of corporate social responsibility is this?
(Multiple Choice)
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For every home built by Habitat for Humanity,Whirlpool Corporation has given and continues to give free kitchen appliances to the deserving family.At first Whirlpool gave the appliances with no promotion,then Whirlpool began talking about its philanthropy in its advertising campaigns.Is this unethical behavior according to the pyramid of social responsibility?
(Essay)
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