Exam 3: Ethics and Social Responsibility
Exam 1: An Overview of Marketing146 Questions
Exam 2: Strategic Planning for Competitive Advantage182 Questions
Exam 3: Ethics and Social Responsibility127 Questions
Exam 4: The Marketing Environment146 Questions
Exam 5: Developing a Global Vision171 Questions
Exam 6: Consumer Decision Making198 Questions
Exam 7: Business Marketing206 Questions
Exam 8: Segmenting and Targeting Markets216 Questions
Exam 9: Decision Support Systems and Marketing Research206 Questions
Exam 10: Product Decisions185 Questions
Exam 11: Developing and Managing Products177 Questions
Exam 12: Services and Nonprofit Organization Marketing176 Questions
Exam 13: Marketing Channels154 Questions
Exam 14: Supply Chain Management166 Questions
Exam 15: Retailing168 Questions
Exam 16: Promotional Planning for Competitive Advantage152 Questions
Exam 17: Advertising and Public Relations189 Questions
Exam 18: Sales Promotion and Personal Selling186 Questions
Exam 19: Pricing Concepts182 Questions
Exam 20: Setting the Right Price182 Questions
Exam 21: Customer Relationship Management (CRM)143 Questions
Exam 22: Social Media and Marketing105 Questions
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Nick works as a cashier in a grocery store.His mother is very sick and cannot afford the medicine she needs to stay well.He decides to shortchange customers and pocket the difference so that he can obtain the money his mother needs to buy medicine.Nick appears to be a(n)______.
(Multiple Choice)
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Distinguish between green marketing,cause-related marketing,and philanthropy and give an example of each.What are some concerns consumers may have regarding cause-related marketing?
(Essay)
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For most employees a simple list of "dos and don'ts" are enough to maintain ethical behavior,and ethical training would be redundant.
(True/False)
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Rainforest Action Network (RAN)campaigns for the forests,their inhabitants and the natural systems that sustain life.RAN relies on grassroots organizing,media stunts,and the occasional use of non-violent civil disobedience to pressure corporations into publicly adopting environmental policies that address issues ranging from deforestation to global warming.RAN uses an active civil society to direct:
(Multiple Choice)
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"Don't speed,because it's against the law" is a tenet that would likely appeal to someone at hich stage of ethical development?
(Multiple Choice)
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One of the favorite foods in Thailand is shark fin soup.A San Francisco-based organization claimed the soup made by its leading producer contained mercury poison,yet the leading producer of shark fin soup wanted to continue selling the soup because it believes it has a responsibility to its investors to be profitable.In terms of the pyramid of corporate social responsibility,this indicates that the soup manufacturer was operating at a(n)_____ responsibility level.
(Multiple Choice)
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How do formal and informal groups influence social control?
(Multiple Choice)
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A code of ethics can be an effective internal control on behavior,which is more desirable than external controls like government regulations.
(True/False)
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With regard to ethical decision making,an individual should ask herself all of the following EXCEPT:
(Multiple Choice)
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Japanese law prohibits the storage of more than 50 pounds of explosive at any single site in the nation.Every night Universal Studios Japan hosts a fireworks display.The theme park recently came under government investigation when allegations were made that the park was detonating more than 50 pounds of explosives in its nightly fireworks displays.If the allegations are true,in terms of the pyramid of corporate social responsibility,then Universal Studios Japan is not operating at a(n)_____ responsibility level.
(Multiple Choice)
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At what level of the pyramid of corporate social responsibility will a company be a good corporate citizen?
(Multiple Choice)
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People who believe that ethical truths depend on the individuals or groups holding them are referred to as:
(Multiple Choice)
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Unfortunately,most businesspeople have not progressed beyond the self-centered and manipulative actions of preconventional morality.
(True/False)
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The movement to develop and market products designed to minimize negative effects on the physical environment or to improve the environment is known as:
(Multiple Choice)
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In a series of reports,a journalist in Great Britain investigated concerns over vaccines and their alleged causal relationship with autism,as well as a British doctor who made the claims.The investigation ultimately resulted in the UK General Medical Council finding the doctor to be "dishonest" and "unethical" for making such claims,and he was struck off of the UK medical register.This is one example of how the media serves as a mode of:
(Multiple Choice)
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Drug Marketing
Pharmaceutical companies spent $4.4 billion on prescription drug advertising in 2008,mostly on television and in magazines.While the Internet is becoming a more prominent medium to reach consumers and is the primary source used to seek health information,these companies spent less than $130 million on Web marketing.One reason is that there are no guidelines,which makes these heavily-regulated marketers uneasy.For example,television commercials for prescription drugs must include disclosures regarding the major side effects if the brand name is mentioned in the ad.The Food and Drug Administration (FDA)claims that existing regulations address many of the Internet advertising issues,but other aspects of Web marketing,such as social networking and search marketing,must be reviewed.That's why the FDA hearings on this issue were attended by pharmaceutical giants and Web companies like Google,Yahoo,and WebMD Health.
-Refer to Drug Marketing.Which level of the pyramid of social responsibility is most relevant to this situation in which the drug companies want to ensure that they are "playing by the rules"?
(Multiple Choice)
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Which ethical theory is founded on the ability to predict the consequences of an action?
(Multiple Choice)
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According to _____,the choice that yields the greatest benefit to the most people is the choice that is ethically correct.
(Multiple Choice)
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Most business ethicists agree that multinational firms that expand into developing countries are acting ethically when they provide low-income work to the people in those countries,arguing that low-income work is better than no work.
(True/False)
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The pyramid of corporate social responsibilities contains all of the following components EXCEPT:
(Multiple Choice)
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