Exam 11: Integrated Marketing Communications and Traditional Media Marketing

Sales promotions are activities that supplement a company's advertising,public relations,and personal selling efforts.

Cause-related marketing occurs when a company supports a nonprofit organization in some way.

It's a good idea to try to improve your reputation by paying people to provide fake "likes" online.

What is the difference between media and vehicles?

Bad publicity may necessitate the use of _____ by a PR specialist.

_____ programs are sales promotions designed to get repeat business.

The percent-of-sales method is a budgeting technique based on a set percentage of _____ sales.

Online review management (ORM)is the process of monitoring what's being said about your company on the Internet in an effort to influence people's perceptions about the firm.

Upon entering a foreign market,companies often utilize crisis communication methods when working with locals.

AIDA objectives are typically achieved simultaneously.

Product placement is typically a(n)_____ form of PR.

A benefit of _____ is the ability to target a specific set of customers.

The objective and task method bases a budget on a company's _____.

In business-to-business marketing,sales promotions are typically called:

What factors affect the choice of promotion mix elements?

Press releases are generated by an agency that guarantees placement via the media.

The sender determines how the message is interpreted.

_____ refers to demand for a specific brand while ____ refers to demand for a product category.

In terms of readership and advertising dollars,magazines and newspapers have remained unaffected by the Internet.

Direct marketing leaves little scope for organizations to target a specific set of customers.