Exam 3: Consumer Behavior: How People Make Buying Decisions

A subculture consists of a group of people who share the culture's beliefs and values.

The reason a consumer is shopping can affect the consumer's time situation.

The Worthington National Bank utilized an advertising campaign that played to consumers' _____ in relation to banks.

Define personality,then list and describe the "big five" personality traits.

Magazines like Consumer Reports and Web sites like Epinions.com aid consumers engaged in which step of the buying process?

According to Maslow's hierarchy of needs,:

Shock advertising has been found to increase consumer attention and positively influence behavior.

Shock advertising is designed to _____.

_____ refers to how people interpret the world around them.

List and describe the six stages of the buying process.

Explain how Maslow's hierarchy of needs works.

Market researchers tend to consider a person's _____ to be one of the biggest determinants of buying behavior.

Agreeableness refers to how you are to get along with.

_____ involves purchases that occur with no planning or forethought.

Motivation is the process by which consumers change their behavior after they gain information about a product.

Consumers respect _____ and often ask for their input before they buy goods and services.

An individual's disposition as other people see it is _____.

Attitudes are _____ people have about products,services,companies,ideas,issues,or institutions.

_____ is the process by which consumers change their behavior after they gain information or experience with a product.

Distinguish between low-involvement and high-involvement buying decisions.