Exam 3: Consumer Behavior: How People Make Buying Decisions

Buyer's remorse is known as _____.

Products that carry a low risk of failure and/or have a low price tag for a specific individual who is making the decision are known as _____.

To change the situational factor known as the _____,Neiman Marcus began introducing more mid-priced brands.

Consumers engage in _____,which are automatic purchase decisions based on limited information or previously gathered information.

Attitudes are typically difficult to change.

Situational factors that affect people's buying behavior include all of the following EXCEPT:

Physical factors include social situation,time situation,and the reason for purchase.

The shared beliefs,customs,behaviors,and attitudes of a society are known as _____.

How a person sees himself or herself is known as one's _____.

Eight out of ten new consumer products fail.

Consumers engage in _____ for purchases that require a significant amount of information to be gathered prior to making a decision.

Orgnet.com has developed software to identify key consumer motivators.

Characteristics that are important to a consumer and often aid in making a purchase decision are known as _____.

_____ is the act of measuring the attitudes,values,lifestyles,and opinions of consumers using demographics.

Products that carry a high level of risk and/or have a high price tag for a specific individual who is making the decision are known as _____.

_____ consists of certain characteristics of products consumers consider when they are making buying decisions.

Situational influences are permanent conditions that affect how buyers behave.

Roger offers a money back guarantee on his new salsa flavor to try to prevent _____.

A group of people who have the same economic or educational status in society are known as a _____.

Advertising meant to startle people to get their attention is _____,while advertising that is not apparent to consumers is _____.