Question 1

A consumer's _____ involves how one spends his/her time.

Accepted Answer

A) motivation 
B) personality 
C) lifestyle 
D) self-concept 
E) personal goals 
A) motivation 
B) personality 
C) lifestyle 
D) self-concept 
E) personal goals

Question 2

Selective perception is the process of:

Accepted Answer

A) subliminal messaging. 
B) segmenting the market and then positioning based on the target market. 
C) filtering out information based on how relevant it is to you. 
D) forgetting information that is relevant to you. 
E) using surprise stimuli. 
A) subliminal messaging. 
B) segmenting the market and then positioning based on the target market. 
C) filtering out information based on how relevant it is to you. 
D) forgetting information that is relevant to you. 
E) using surprise stimuli.

Question 3

Which of the following refers to a person's ideal self?

Accepted Answer

A) An individual's motivation 
B) How a person would like to view himself 
C) How a person sees himself 
D) An individual's disposition as other people see it 
E) An individual's psychological expression 
A) An individual's motivation 
B) How a person would like to view himself 
C) How a person sees himself 
D) An individual's disposition as other people see it 
E) An individual's psychological expression

Question 4

_____ combines the lifestyle traits of consumers and their personality styles with an analysis of their attitudes,activities,and values to determine groups of consumers with similar characteristics.

Accepted Answer

A) Target market analysis 
B) Psychographics 
C) Market penetration 
D) Motivational studies 
E) Segmentation analysis 
A) Target market analysis 
B) Psychographics 
C) Market penetration 
D) Motivational studies 
E) Segmentation analysis

Question 5

Opinion leaders are people with ____ in certain areas.

Accepted Answer

The answer of Opinion leaders are people with ____ in...

Question 6

Most market researchers consider a person's family to be one of the biggest determinants of buying behavior.

Accepted Answer

A) True 
 B)False

Question 7

Cognitive age is a significant predictor of consumer behaviors.

Accepted Answer

A) True 
 B)False

Question 8

When a consumer realizes there is a difference between their current state and their desired state,he/she has entered the _____ stage of the buying process.

Accepted Answer

A) need recognition 
B) search for information 
C) product evaluation 
D) product purchase 
E) postpurchase evaluation 
A) need recognition 
B) search for information 
C) product evaluation 
D) product purchase 
E) postpurchase evaluation

Question 9

A deliberate effort by companies to make their products obsolete,or unusable,after a period of time is known as post-purchase dissonance.

Accepted Answer

A) True 
 B)False

Question 10

A _____ consists of the group of people who have the same economic or educational status in society.

Accepted Answer

The answer of A _____ consists of the group of...

Question 11

Advertising that is not apparent to consumers but is thought to be perceived _____ by them is subliminal advertising.

Accepted Answer

The answer of Advertising that is not apparent to consumers...

Question 12

A situational factor that affects people's buying behavior is the consumer's _____.

Accepted Answer

A) social class 
B) perception 
C) time situation 
D) self-concept 
E) gender 
A) social class 
B) perception 
C) time situation 
D) self-concept 
E) gender

Question 13

Which of the following refers to personality?

Accepted Answer

A) An individual's motivation 
B) How a person would like to view himself 
C) How a person sees himself 
D) An individual's disposition as other people see it 
E) An individual's psychological expression 
A) An individual's motivation 
B) How a person would like to view himself 
C) How a person sees himself 
D) An individual's disposition as other people see it 
E) An individual's psychological expression

Question 14

_____ are the physical aspects of the selling environment retailers try to control.

Accepted Answer

A) Openness 
B) Extraversion 
C) Atmospherics 
D) Lifestyles 
E) Perceptions 
A) Openness 
B) Extraversion 
C) Atmospherics 
D) Lifestyles 
E) Perceptions

Question 15

Neuroticism refers to:

Accepted Answer

A) how diligent you are. 
B) how outgoing or shy you are. 
C) how open you are to new experiences. 
D) how you are to get along with. 
E) how prone you are to negative mental states. 
A) how diligent you are. 
B) how outgoing or shy you are. 
C) how open you are to new experiences. 
D) how you are to get along with. 
E) how prone you are to negative mental states.

Question 16

How a person would like to view himself/herself is known as _____.

Accepted Answer

A) personality 
B) self-concept 
C) ideal self 
D) psychographics 
E) motivation 
A) personality 
B) self-concept 
C) ideal self 
D) psychographics 
E) motivation

Question 17

When someone is influenced by their peers to buy products at a Tupperware party,he/she is said to be influenced by the situational factor known as the _____.

Accepted Answer

consumer's

Question 18

Which of the following refers to a person's self-concept?

Accepted Answer

A) An individual's motivation 
B) How a person would like to view himself 
C) How a person sees himself 
D) An individual's disposition as other people see it 
E) An individual's psychological expression 
A) An individual's motivation 
B) How a person would like to view himself 
C) How a person sees himself 
D) An individual's disposition as other people see it 
E) An individual's psychological expression

Question 19

Researchers have discovered that whether someone is a "morning person" or "evening person" affects shopping patterns.

Accepted Answer

A) True 
 B)False

Question 20

An individual's disposition as other people see it is known as _____.

Accepted Answer

A) personality 
B) self-concept 
C) ideal self 
D) psychographics 
E) motivation 
A) personality 
B) self-concept 
C) ideal self 
D) psychographics 
E) motivation

A consumer's _____ involves how one spends his/her time.

Selective perception is the process of:

Which of the following refers to a person's ideal self?

_____ combines the lifestyle traits of consumers and their personality styles with an analysis of their attitudes,activities,and values to determine groups of consumers with similar characteristics.

Opinion leaders are people with ____ in certain areas.

Most market researchers consider a person's family to be one of the biggest determinants of buying behavior.

Cognitive age is a significant predictor of consumer behaviors.

When a consumer realizes there is a difference between their current state and their desired state,he/she has entered the _____ stage of the buying process.

A deliberate effort by companies to make their products obsolete,or unusable,after a period of time is known as post-purchase dissonance.

A _____ consists of the group of people who have the same economic or educational status in society.

Advertising that is not apparent to consumers but is thought to be perceived _____ by them is subliminal advertising.

A situational factor that affects people's buying behavior is the consumer's _____.

Which of the following refers to personality?

_____ are the physical aspects of the selling environment retailers try to control.

Neuroticism refers to:

How a person would like to view himself/herself is known as _____.

When someone is influenced by their peers to buy products at a Tupperware party,he/she is said to be influenced by the situational factor known as the _____.

Which of the following refers to a person's self-concept?

Researchers have discovered that whether someone is a "morning person" or "evening person" affects shopping patterns.

An individual's disposition as other people see it is known as _____.

What Is Marketing

Strategic Planning

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters

Exam 3: Consumer Behavior: How People Make Buying Decisions

A consumer's _____ involves how one spends his/her time.

Selective perception is the process of:

Which of the following refers to a person's ideal self?

_____ combines the lifestyle traits of consumers and their personality styles with an analysis of their attitudes,activities,and values to determine groups of consumers with similar characteristics.

Opinion leaders are people with ____ in certain areas.

Most market researchers consider a person's family to be one of the biggest determinants of buying behavior.

Cognitive age is a significant predictor of consumer behaviors.

When a consumer realizes there is a difference between their current state and their desired state,he/she has entered the _____ stage of the buying process.

A deliberate effort by companies to make their products obsolete,or unusable,after a period of time is known as post-purchase dissonance.

A _____ consists of the group of people who have the same economic or educational status in society.

Advertising that is not apparent to consumers but is thought to be perceived _____ by them is subliminal advertising.

A situational factor that affects people's buying behavior is the consumer's _____.

Which of the following refers to personality?

_____ are the physical aspects of the selling environment retailers try to control.

Neuroticism refers to:

How a person would like to view himself/herself is known as _____.

When someone is influenced by their peers to buy products at a Tupperware party,he/she is said to be influenced by the situational factor known as the _____.

Which of the following refers to a person's self-concept?

Researchers have discovered that whether someone is a "morning person" or "evening person" affects shopping patterns.

An individual's disposition as other people see it is known as _____.

What Is Marketing

Strategic Planning

Business Buying Behavior

Market Segmenting, targeting, and Positioning

Creating Offerings

Developing and Managing Offerings

Using Marketing Channels to Create Value for Customers

Using Supply Chains to Create Value for Customers

Gathering and Using Information: Marketing Research and Market Intelligence

Integrated Marketing Communications and Traditional Media Marketing

Digital Marketing

Professional Selling

Customer Satisfaction, loyalty, and Empowerment

Price, the Only Revenue Generator

The Marketing Plan

Filters