Exam 11: Integrated Marketing Communications and Traditional Media Marketing

What are trade promotions? Give examples.

The Internet and social media:

Spending on mobile ads is expected to grow 80% from $1.45 billion in 2011 to $2.61 billion in 2012.

_____ is a budgeting method designed to keep a brand in the minds of consumers.

Not only must advertisers try to present consistent messages,they must also try to ensure that consumers interpret the message as they intended.

Offering special incentives to restaurant owners who sell a particular brand of beverages is an example of a(n):

Direct marketing is very intrusive and many consumers may ignore attempts to reach them.

Sales promotions include promotions that are part of the other components of the communication mix.

_____ is the online communication that occurs among interdependent and interconnected networks of organizations,people,and communities.

One method Judy can utilize to generate positive buzz about her company's new product is by creating a press release that is then disseminated to various media outlets.

What is involved in the AIDA model?

Interactions between the buyer and the seller are very limited in the case of professional selling.

Utilizing Coca-Cola in a video game is an example of sponsorship.

Advertising,sales promotions,public relations and publicity,personal selling,and direct marketing comprise a company's _____.

_____ is a form of PR that utilizes crisis management that is aimed at minimizing any negative effects a company gets from bad publicity.

Product placement is expected to increase due to increase in the use of DVRs.

Humor,fear,and informative are all types of advertising _____ utilized by organizations when structuring messages.

The budget affects a promotion's reach but not its frequency.

Public relations is the process of creating a(n)_____ image for a company,an offering,or a person via publicity.

A(n)_____ is the specific means within a(n)medium to reach a selected target market.