Exam 13: Professional Selling

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A form of selling in which the salesperson memorizes a sales pitch and delivers it verbatim to each prospective customer is known as _____.

(Short Answer)
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Boundary spanners typically are the first to learn about _____.

(Short Answer)
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_____ set their own hours,determine their own activities,and manage themselves.

(Multiple Choice)
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_____ are short-term bonus payments companies use to encourage salespeople to sell certain products.

(Short Answer)
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An objection is a statement by the buyer of _____ about an offer or salesperson.

(Short Answer)
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It is important to qualify a buyer prior to engaging in the approach.

(True/False)
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List three types of closes used in a sales process.

(Essay)
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Independent agents often sell products from just one company,as they are hired by individual sellers.

(True/False)
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A(n)_____ is the amount of time or number of steps it takes to close a sale.

(Short Answer)
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Lead management is the process of _____ in order to grow new business.

(Short Answer)
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A situation in which a buyer and seller jointly invest resources and share their expertise to create solutions designed to grow one another's businesses is known as _____ selling.

(Short Answer)
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The needs identification stage involves the salesperson qualifying a prospect.

(True/False)
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List common ethical issues salespeople may encounter.

(Essay)
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A role conflict entails a(n)_____ wanting one thing while a(n)____ wants another thing.

(Short Answer)
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Buyers are often limited as to what gifts they can accept from a seller because they could be considered as _____.

(Short Answer)
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Alex is trying to close a deal with a customer but he is experiencing _____ because his boss wants him to sell a year's supply of products while the customer only needs six months' worth of products.

(Multiple Choice)
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A(n)_____ measures how good a salesperson is at moving customers from one stage in the selling cycle to the next.

(Short Answer)
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Salespeople do not pursue all available accounts.

(True/False)
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In what way do salespeople act on behalf of their companies?

(Essay)
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Independent lead management systems are information systems that are able to track leads all the way from the point at which the marketer identifies them to when they are closed.

(True/False)
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