Exam 8: Using Marketing Channels to Create Value for Customers

A(n)_____ provision designates who is responsible for what shipping costs,who owns title of goods and when.

Channel conflicts occur because:

A(n)_____ is an entity that is created when two parties agree to share their profits,losses,and control with one another.

The Internet is the best channel for every product.

A(n)_____ is an agreement whereby a producer of a product restricts the price a retailer can charge for it.

Contracts typically take care of all channel conflicts.

_____ involves sending promotional materials straight to consumers urging them to contact the firms directly to buy products.

Mary ran into a store dedicated to the newest cat foods offered by her favorite pet food provider.She has so much fun interacting with the free samples and toys,that she brings her cat Fluffy to the store the next week,but finds that the store is no longer there.Mary had most likely found a(n)_____.

Store brands are products _____ produce themselves or pay _____ to produce for them.

Brokers take title to the products they sell.

Describe the sources of channel conflict.

_____ are characterized by selling products at a discount to people who pay an annual membership fee to join them.

_____ are products retailers produce themselves.

The producer does not market directly to consumers when it is involved in an indirect channel.

Intensive distribution strategies are often used for _____ offerings.

_____ has contributed to consumers gaining channel power.

_____ are intermediary firms that sell products that businesses or government departments and agencies use but don't resell.

_____ are often located on corners that are and fast for consumers to get in and out of.

_____ also create efficiencies by streamlining the number of transactions an organization must make.

Horizontal integration is an agreement formed by two or more firms to deliver their products via a channel.