Exam 8: Using Marketing Channels to Create Value for Customers

A(n)_____ involves channel members formally agreeing to closely cooperate with one another.

Identify and describe the three basic types of wholesalers.

A _____ is a market where unauthorized goods are sold without the knowledge of the producers.

The clout of the various organizations in its marketing channel can affect the contract terms.

Acquiring part or all of a foreign company is a common strategy for companies known as _____.

Resale price maintenance agreements are a great tool for producers who want to restrict the price a retailer can charge for a product.

Explain some barriers for companies trying to expand their offerings into foreign markets.

A(n)_____ gives a person or group the right to market a company's goods or services within a certain territory or location.

_____ is a strategy of selling a product in as many outlets as possible. a.Selective distribution b.Intensive distribution c.Extreme distribution d.Exclusive distribution e.Choice distribution b;

The lines between retailers,wholesalers,and producers are very to distinguish.

Distributing a product exclusively to a limited number of organizations under strict terms can help:

_____ involves selling products through one or very few outlets.

_____ vary by the types of products they sell,their sizes,the prices they charge,the amount of service they provide,and the convenience or speed by which they offer them.

A push strategy's main focus is to sell to _____.

Explain the advantages of using an intermediary.

A broker is a person or organization that uses its website to market a different company's products,usually via online ads,and is paid a commission for each product sold.

Explain the difference between intensive,exclusive,and selective distribution.

Outlet stores are oversized department stores that carry a broad array of general merchandise as well as groceries.

____ grants a firm the right to use another firm's manufacturing processes,trade secrets,patents,and trademarks for a certain period of time.

A dispute among channel members is called _____.