Exam 2: Consumer and Social Well-Being

Advertisements reminding people to stay focused while driving and to avoid texting while driving are examples of ________.

Green marketing refers to the strategy of promoting how environmentally friendly a product is.

________ is a physiological or psychological dependency on product services.

Explain the meaning of triple bottom-line orientation.

When consumers are unhappy with a product, they may file a complaint in the form of legal action, Better Business Bureau complaint, or publishing a negative review. This is called a ________ response.

When consumers are unhappy with a product, they boycott the product and/or store and express dissatisfaction to friends. This is called a ________ response.

Consumer addiction can occur with any product category, even lip balm.

Explain the role social marketing plays in public policy.

Market access can be limited due to ________.

Cause marketing is the same as social marketing.

Rules of conduct that guide actions in the marketplace are called ________.

Cash losses due to shoplifting and employee theft are called ________.

Sustainability and green marketing are the same thing.

A strategy that aligns a company brand with a cause to generate business and societal benefits is called ________.

What is the role of a product and how does it relate to marketing activities?

Which act makes it illegal for American executives to bribe foreigners to gain business?

Malware is an example of malicious software.

Prostitutes and organ, blood, and hair donors are examples of consumed consumers. Explain.

The importance people attach to worldly possessions is called ________.

If you are unhappy with a product or service, what are your three possible courses of action?