Exam 9: Decision Making

When people are more likely to save for retirement if their employers automatically deduct a set amount from their paychecks than if they have to set up this process themselves is an example of a default bias.

According to ________, a company can make money if it sells small amounts of items that only a few people want, if the company sells enough different items.

How can marketers help people organize information on the internet?

A mental or problem-solving shortcut to make a decision is called a(n) ________.