Exam 9: Decision Making

The first stage in the consumer decision-making process is ________.

Dimensions we use to judge the merits of competing options are called ________.

List and define the five stages of the consumer decision-making process.

________ is the process by which the consumer surveys the environment for appropriate data to make a reasonable decision.

Decisions driven by our emotional responses to a product are called ________.

Latrell finds that every time he goes to select athletic shoes he always buys the same brand. In fact, he doesn't even remember trying on any of the other competitive brands even though some of these brands have attractive styles and prices. Latrell's purchase decision process has become one of less and less effort. Latrell's decision process in an example of ________.

The first step in the cognitive decision-making process is ________.

Decisions are influenced by the way a problem is posed. This is called framing.

Habitual decision making is the lowest order of buying decision making.

Priming and nudging tactics are increasingly rare.

Demonstrate how a marketer could use neuromarketing to advance the cause of his product. You may use any example you choose for your demonstration.

Describe the loss aversion tendency and provide an example from your own experience.

According to the ________ rule, a product with a low standing on one attribute cannot make up for this position by being better on another attribute.

Les just bought a megaphone of root beer. As he drinks from the giant cup, he eventually becomes full. One of his friend's comments, "If you don't stop drinking that stuff, you will get sick." Les replies, "Hey, I bought it, and I am not going to waste one drop of it." Les's behavior best illustrates ________.

Neuromarketing uses functional magnetic resonance imaging (or fMRI), a brain-scanning device that tracks blood flow as we perform mental tasks to take an up-close look at how our brains respond to marketing messages and product design features.

What is cybermediary? Provide an example to illustrate the function of cybermediaries.

What are noncompensatory rules? When are they used? Briefly describe the three types of noncompensatory rules.

Self-regulation refers to a person's efforts to change or maintain his actions over time.

Define problem recognition. Show how problems can arise. Give a brief example to illustrate the problem recognition process.

Explain how higher prices impact the consumer buying process.