Question 1

What is social stratification?

Accepted Answer

In virtually every context, some people

Question 2

Which of the following is true regarding spendthrifts and tightwads?

Accepted Answer

A)  Spendthrifts spend cautiously; tightwads hate spending. 
B)  Spendthrifts hate spending; tightwads do not spend. 
C)  Spendthrifts spend occasionally on others; tightwads never spend on others. 
D)  Spendthrifts spend freely; tightwads hate spending. 
A)  Spendthrifts spend cautiously; tightwads hate spending. 
B)  Spendthrifts hate spending; tightwads do not spend. 
C)  Spendthrifts spend occasionally on others; tightwads never spend on others. 
D)  Spendthrifts spend freely; tightwads hate spending.

Question 3

Products that are bought and displayed as markers of social class are called:

Accepted Answer

A)  status symbols. 
B)  wealth markers. 
C)  possessions. 
D)  social symbols. 
A)  status symbols. 
B)  wealth markers. 
C)  possessions. 
D)  social symbols.

Question 4

How does Statistics Canada define a census family?

Accepted Answer

A census family is defined as "a married

Question 5

How has the total fertility rate changed over the last century according to Statistics Canada? What impact does this have for marketers?

Accepted Answer

The total fertility rate (TFR) is "the a

Question 6

The biggest emerging consumer market at present is known by its acronym BRIC. What does it stand for?

Accepted Answer

A)  Big, Rich, Industrial Consumers 
B)  Brazil, Russia, India, China 
C)  Booming, Rich, Independent Children 
D)  Bolivia, Russia, Italy, China 
A)  Big, Rich, Industrial Consumers 
B)  Brazil, Russia, India, China 
C)  Booming, Rich, Independent Children 
D)  Bolivia, Russia, Italy, China

Question 7

Canada is the only G7 nation to have fully recovered in terms of employment and GDP. This has been attributed to:

Accepted Answer

A)  more women entering the work force. 
B)  growth of computer-related industries. 
C)  a sound financial system. 
D)  a growing working immigrant class. 
A)  more women entering the work force. 
B)  growth of computer-related industries. 
C)  a sound financial system. 
D)  a growing working immigrant class.

Question 8

Mary is a doctor. Mike is a garbage collector. How would we define them in terms of occupational prestige? How does this relate to their social class?

Accepted Answer

Mary would rank higher than Mike in term

Question 9

Social mobility is possible in almost any society if the person possesses something that the culture highly values.

Accepted Answer

A) True 
 B)False

Question 10

Briefly explain the three types of social mobility.

Accepted Answer

In some societies, such as India, social

Question 11

Edith takes care of her elderly mother and her 28-year-old son lives at home with her. She would be labelled a member of the sandwich generation.

Accepted Answer

A) True 
 B)False

Question 12

Ellen was asked to fill in a questionnaire. She described herself as having the most "modern" sex-role attitudes, as more likely to engage in exercise, and as consuming more alcohol than people in other age groups. Which of the family life cycle categories would Ellen best fit?

Accepted Answer

A)  young bachelors and newlyweds 
B)  full nest I 
C)  full nest II 
D)  empty nest 
A)  young bachelors and newlyweds 
B)  full nest I 
C)  full nest II 
D)  empty nest

Question 13

According to the Conference Board of Canada, one factor that appears to dampen consumer confidence is:

Accepted Answer

A)  exchange rates. 
B)  increasing gas prices. 
C)  lowering interest rates. 
D)  a steady GDP. 
A)  exchange rates. 
B)  increasing gas prices. 
C)  lowering interest rates. 
D)  a steady GDP.

Question 14

There is no evidence of a pecking order for people.

Accepted Answer

A) True 
 B)False

Question 15

Describe the concepts of social stratification and how it relates to achieved and ascribed status.

Accepted Answer

The process of social stratification ref

Question 16

Consumer demand for goods and services depends on:

Accepted Answer

A)  target marketing and PR. 
B)  economics and finance. 
C)  ability and willingness to buy. 
D)  the money to buy the product or service. 
A)  target marketing and PR. 
B)  economics and finance. 
C)  ability and willingness to buy. 
D)  the money to buy the product or service.

Question 17

Explain why marketers would be interested in the concept of "world view" regarding consumers.

Accepted Answer

World view is one way to differentiate a

Question 18

One problem in assigning people to a social class is status inconsistency. For example, consumers who earn at least 15 percent less than the median for their class must often make certain sacrifices to maintain the appearance of living up to class expectations. They are said to be:

Accepted Answer

A)  culture-bound. 
B)  underprivileged. 
C)  status-seekers. 
D)  the paradox class. 
A)  culture-bound. 
B)  underprivileged. 
C)  status-seekers. 
D)  the paradox class.

Question 19

The proliferation of inexpensive counterfeit products threatens to diminish the value of some status symbols. One coping strategy is to disguise the item in the belief that truly high-status people do not need to display expensive logos. This is known as:

Accepted Answer

A)  conspicuous consumption. 
B)  unbranding. 
C)  abranding. 
D)  reclamation. 
A)  conspicuous consumption. 
B)  unbranding. 
C)  abranding. 
D)  reclamation.

Question 20

Nearly half the world's population survives on what amount per day?

Accepted Answer

A)  less than $2 
B)  less than $6 
C)  less than 20 cents 
D)  $20 
A)  less than $2 
B)  less than $6 
C)  less than 20 cents 
D)  $20

What is social stratification?

Which of the following is true regarding spendthrifts and tightwads?

Products that are bought and displayed as markers of social class are called:

How does Statistics Canada define a census family?

How has the total fertility rate changed over the last century according to Statistics Canada? What impact does this have for marketers?

The biggest emerging consumer market at present is known by its acronym BRIC. What does it stand for?

Canada is the only G7 nation to have fully recovered in terms of employment and GDP. This has been attributed to:

Mary is a doctor. Mike is a garbage collector. How would we define them in terms of occupational prestige? How does this relate to their social class?

Social mobility is possible in almost any society if the person possesses something that the culture highly values.

Briefly explain the three types of social mobility.

Edith takes care of her elderly mother and her 28-year-old son lives at home with her. She would be labelled a member of the sandwich generation.

Ellen was asked to fill in a questionnaire. She described herself as having the most "modern" sex-role attitudes, as more likely to engage in exercise, and as consuming more alcohol than people in other age groups. Which of the family life cycle categories would Ellen best fit?

According to the Conference Board of Canada, one factor that appears to dampen consumer confidence is:

There is no evidence of a pecking order for people.

Describe the concepts of social stratification and how it relates to achieved and ascribed status.

Consumer demand for goods and services depends on:

Explain why marketers would be interested in the concept of "world view" regarding consumers.

One problem in assigning people to a social class is status inconsistency. For example, consumers who earn at least 15 percent less than the median for their class must often make certain sacrifices to maintain the appearance of living up to class expectations. They are said to be:

The proliferation of inexpensive counterfeit products threatens to diminish the value of some status symbols. One coping strategy is to disguise the item in the belief that truly high-status people do not need to display expensive logos. This is known as:

Nearly half the world's population survives on what amount per day?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 12: Income, Social Class, and Family Structure

What is social stratification?

Which of the following is true regarding spendthrifts and tightwads?

Products that are bought and displayed as markers of social class are called:

How does Statistics Canada define a census family?

How has the total fertility rate changed over the last century according to Statistics Canada? What impact does this have for marketers?

The biggest emerging consumer market at present is known by its acronym BRIC. What does it stand for?

Canada is the only G7 nation to have fully recovered in terms of employment and GDP. This has been attributed to:

Mary is a doctor. Mike is a garbage collector. How would we define them in terms of occupational prestige? How does this relate to their social class?

Social mobility is possible in almost any society if the person possesses something that the culture highly values.

Briefly explain the three types of social mobility.

Edith takes care of her elderly mother and her 28-year-old son lives at home with her. She would be labelled a member of the sandwich generation.

Ellen was asked to fill in a questionnaire. She described herself as having the most "modern" sex-role attitudes, as more likely to engage in exercise, and as consuming more alcohol than people in other age groups. Which of the family life cycle categories would Ellen best fit?

According to the Conference Board of Canada, one factor that appears to dampen consumer confidence is:

There is no evidence of a pecking order for people.

Describe the concepts of social stratification and how it relates to achieved and ascribed status.

Consumer demand for goods and services depends on:

Explain why marketers would be interested in the concept of "world view" regarding consumers.

One problem in assigning people to a social class is status inconsistency. For example, consumers who earn at least 15 percent less than the median for their class must often make certain sacrifices to maintain the appearance of living up to class expectations. They are said to be:

The proliferation of inexpensive counterfeit products threatens to diminish the value of some status symbols. One coping strategy is to disguise the item in the belief that truly high-status people do not need to display expensive logos. This is known as:

Nearly half the world's population survives on what amount per day?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters