Question 1

Which is the primary growing consumer market in the Middle East at present?

Accepted Answer

A)  sports cars 
B)  menswear fashion 
C)  designer ladies underwear 
D)  western luxury brands 
A)  sports cars 
B)  menswear fashion 
C)  designer ladies underwear 
D)  western luxury brands

Question 2

A census family is defined as any household of individuals living together.

Accepted Answer

A) True 
 B)False

Question 3

Basically, the concept of stratification of the society is a universal phenomenon.

Accepted Answer

A) True 
 B)False

Question 4

People within the same social class tend to have similar lifestyles by virtue of their income levels and common tastes.

Accepted Answer

A) True 
 B)False

Question 5

Social mobility refers only to upward social class movement.

Accepted Answer

A) True 
 B)False

Question 6

Miriam comes from a background of old money. How might this affect her spending habits compared to her friend Harry who has recently done well financially?

Accepted Answer

A)  Miriam spends less in general. 
B)  Miriam doesn't flaunt her consumption. 
C)  Miriam spends less on small items as she has high property upkeep costs. 
D)  Miriam needs to show others her wealth in social contexts. 
A)  Miriam spends less in general. 
B)  Miriam doesn't flaunt her consumption. 
C)  Miriam spends less on small items as she has high property upkeep costs. 
D)  Miriam needs to show others her wealth in social contexts.

Question 7

Spending on ________ can make people happier than spending on ________.

Accepted Answer

A)  material goods; experiences 
B)  necessities; luxury items 
C)  experiences; material goods 
D)  luxury items; experiences 
A)  material goods; experiences 
B)  necessities; luxury items 
C)  experiences; material goods 
D)  luxury items; experiences

Question 8

Because consumer beliefs about what the future holds is such an important determinant of how much they will pump into the economy when making discretionary purchases, many companies take forecasts about intended spending seriously and have surveys conducted to measure:

Accepted Answer

A)  consumer confidence. 
B)  economic health. 
C)  consumer purchase behaviour. 
D)  discretionary spending. 
A)  consumer confidence. 
B)  economic health. 
C)  consumer purchase behaviour. 
D)  discretionary spending.

Question 9

The reason that people with more money tend to be happier than those with less money is because they:

Accepted Answer

A)  can live out their wildest fantasies. 
B)  become more satisfied because of the "more" feeling. 
C)  have fewer problems with debt collectors. 
D)  can afford the freedom money can buy. 
A)  can live out their wildest fantasies. 
B)  become more satisfied because of the "more" feeling. 
C)  have fewer problems with debt collectors. 
D)  can afford the freedom money can buy.

Question 10

A good definition of an extended family unit is ________ living together.

Accepted Answer

A)  two parents and at least one child 
B)  two parents and a grandparent 
C)  two generations of a family plus one renter 
D)  three generations of a family 
A)  two parents and at least one child 
B)  two parents and a grandparent 
C)  two generations of a family plus one renter 
D)  three generations of a family

Question 11

What is discretionary income?

Accepted Answer

Discretionary income is the money availa

Question 12

Is there a universal social class concept?

Accepted Answer

Yes, every culture seems to have its soc

Question 13

Jackie is a wage earner in her house. Her husband, Ed, also works but is able to take two days off a week to look after their two young preschool children. In Canada, is this a common or unusual scenario?

Accepted Answer

Given recent changes in demographics, fa

Question 14

Sandra Jackson decided to become a university professor after several years as a doctor. She still wanted to help people; she just wanted to do it differently. Sandra's change in social status is an example of which of the following?

Accepted Answer

A)  downward mobility 
B)  upward mobility 
C)  horizontal mobility 
D)  diagonal mobility 
A)  downward mobility 
B)  upward mobility 
C)  horizontal mobility 
D)  diagonal mobility

Question 15

The most influential and the earliest attempt to describe Canadian class structure was proposed in 1958 by:

Accepted Answer

A)  Richard Coleman. 
B)  Bernard Blishen. 
C)  W. Lloyd Warner. 
D)  George Katona. 
A)  Richard Coleman. 
B)  Bernard Blishen. 
C)  W. Lloyd Warner. 
D)  George Katona.

Question 16

What is generally true of consumers in a recession?

Accepted Answer

A)  Everyone suffers and cuts back on spending. 
B)  The rich suffer as the poor cut back on spending. 
C)  Many reallocate spending and buy less on credit cards. 
D)  Everyone cuts back on spending, but only the low-income consumer segments suffer. 
A)  Everyone suffers and cuts back on spending. 
B)  The rich suffer as the poor cut back on spending. 
C)  Many reallocate spending and buy less on credit cards. 
D)  Everyone cuts back on spending, but only the low-income consumer segments suffer.

Question 17

How does social class relate to consumer behaviour in the Middle East?

Accepted Answer

Few Arab women work. This makes a search

Question 18

Freddie, who is 32 years old, had been working in Kanata for many years. Like many other techies, he has just been laid off and has returned to his parents' home in BC. He can be termed:

Accepted Answer

A)  techie return. 
B)  sandwich generation. 
C)  boomerang kid. 
D)  rebound kid. 
A)  techie return. 
B)  sandwich generation. 
C)  boomerang kid. 
D)  rebound kid.

Question 19

The Bartons threw a massive birthday party for their youngest daughter. They decorated the event like a carnival, hired a clown, had a huge balloon drop, and even brought in an elephant for three hours. The Bartons' behaviour is an example of:

Accepted Answer

A)  affluenza. 
B)  trickle-down theory. 
C)  conspicuous consumption. 
D)  conspicuous waste. 
A)  affluenza. 
B)  trickle-down theory. 
C)  conspicuous consumption. 
D)  conspicuous waste.

Question 20

What effect, if any, might being working class make to one's "world view"?

Accepted Answer

World view is one way to differentiate a

Which is the primary growing consumer market in the Middle East at present?

A census family is defined as any household of individuals living together.

Basically, the concept of stratification of the society is a universal phenomenon.

People within the same social class tend to have similar lifestyles by virtue of their income levels and common tastes.

Social mobility refers only to upward social class movement.

Miriam comes from a background of old money. How might this affect her spending habits compared to her friend Harry who has recently done well financially?

Spending on can make people happier than spending on .

Because consumer beliefs about what the future holds is such an important determinant of how much they will pump into the economy when making discretionary purchases, many companies take forecasts about intended spending seriously and have surveys conducted to measure:

The reason that people with more money tend to be happier than those with less money is because they:

A good definition of an extended family unit is ________ living together.

What is discretionary income?

Is there a universal social class concept?

Jackie is a wage earner in her house. Her husband, Ed, also works but is able to take two days off a week to look after their two young preschool children. In Canada, is this a common or unusual scenario?

Sandra Jackson decided to become a university professor after several years as a doctor. She still wanted to help people; she just wanted to do it differently. Sandra's change in social status is an example of which of the following?

The most influential and the earliest attempt to describe Canadian class structure was proposed in 1958 by:

What is generally true of consumers in a recession?

How does social class relate to consumer behaviour in the Middle East?

Freddie, who is 32 years old, had been working in Kanata for many years. Like many other techies, he has just been laid off and has returned to his parents' home in BC. He can be termed:

The Bartons threw a massive birthday party for their youngest daughter. They decorated the event like a carnival, hired a clown, had a huge balloon drop, and even brought in an elephant for three hours. The Bartons' behaviour is an example of:

What effect, if any, might being working class make to one's "world view"?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Exam 12: Income, Social Class, and Family Structure

Which is the primary growing consumer market in the Middle East at present?

A census family is defined as any household of individuals living together.

Basically, the concept of stratification of the society is a universal phenomenon.

People within the same social class tend to have similar lifestyles by virtue of their income levels and common tastes.

Social mobility refers only to upward social class movement.

Miriam comes from a background of old money. How might this affect her spending habits compared to her friend Harry who has recently done well financially?

Spending on ________ can make people happier than spending on ________.

Because consumer beliefs about what the future holds is such an important determinant of how much they will pump into the economy when making discretionary purchases, many companies take forecasts about intended spending seriously and have surveys conducted to measure:

The reason that people with more money tend to be happier than those with less money is because they:

A good definition of an extended family unit is ________ living together.

What is discretionary income?

Is there a universal social class concept?

Jackie is a wage earner in her house. Her husband, Ed, also works but is able to take two days off a week to look after their two young preschool children. In Canada, is this a common or unusual scenario?

Sandra Jackson decided to become a university professor after several years as a doctor. She still wanted to help people; she just wanted to do it differently. Sandra's change in social status is an example of which of the following?

The most influential and the earliest attempt to describe Canadian class structure was proposed in 1958 by:

What is generally true of consumers in a recession?

How does social class relate to consumer behaviour in the Middle East?

Freddie, who is 32 years old, had been working in Kanata for many years. Like many other techies, he has just been laid off and has returned to his parents' home in BC. He can be termed:

The Bartons threw a massive birthday party for their youngest daughter. They decorated the event like a carnival, hired a clown, had a huge balloon drop, and even brought in an elephant for three hours. The Bartons' behaviour is an example of:

What effect, if any, might being working class make to one's "world view"?

An Introduction to Consumer Behaviour

Perception

Learning and Memory

Motivation and Affect

The Self

Personality, Lifestyles, and Values

Attitudes

Attitude Change and Interactive Communications

Individual Decision Making

Buying and Disposing

Group Influence and Social Media

Subcultures

Cultural Influences on Consumer Behaviour

The Creation and Diffusion of Culture

Filters

Spending on can make people happier than spending on .