Exam 12: Income, Social Class, and Family Structure

The nuclear family:

Who are boomerang kids?

The total fertility rate is the average number of children that would be born per woman if all women lived to the end of their childbearing years and bore children according to a given fertility rate at each age.

Yoandra is one of those people who have to look after their children but also have an aging parent to support. Such people are often called the:

Why should marketers take the family life cycle into account for marketing planning?

Measuring social class within marketing research has been hampered by a major limitation of the available measures. Most social class instruments are:

Status crystallization assesses the impact of social-class inconsistency.

Which is the fastest-growing segment of working people and what impact are they having?

What are status symbols and what role do they play in a consumer context?

Canada has a(n) ________ class structure in terms of income distribution and a(n) ________ structure in terms of the groups that occupy the positions.

What modern Canadian ceremony would come closest in intent to a Native American potlatch?

"Over-privileged" is defined as a condition of having an income at least 25 to 30 percent greater than the median for one's class.

Anabelle is 29 and she returned back home to live with her parents. She would be labelled a member of the sandwich generation.

One study on social class looked at how it relates to consumers' feelings of empowerment. Those who feel they are at the mercy of their economic situations were called:

How do consumers' beliefs about the state of the economy affect spending patterns?

People for whom productive work is taboo were termed the leisure class by Veblen.

________ is the classification scheme that segments consumers in terms of changes in income and family composition and changes in demands placed on income.

Miguel has worked very hard over the past ten years and has reaped the rewards of his labours by being named company president (salary $200 000/yr.) However, even after his newfound wealth, he is unhappy. This condition is known as:

Explain the term "social class" and how it affects people.

Debra has a good job in a growing company, but has returned to live at home with her parents. What effect will this typically have on her spending behaviour?