Question 1

A person may perform more than one role related to making buying decisions.

Accepted Answer

A) True 
 B)False

Question 2

If a person's interest in the product category is ongoing and long term, it is referred to as situational involvement.

Accepted Answer

A) True 
 B)False

Question 3

The development of a person's self-concept is a function of

Accepted Answer

A)  learning. 
B)  psychological and social factors. 
C)  reference groups and opinion leaders. 
D)  roles and family influences. 
E)  subcultures. 
A)  learning. 
B)  psychological and social factors. 
C)  reference groups and opinion leaders. 
D)  roles and family influences. 
E)  subcultures.

Question 4

Extended problem solving is used when unfamiliar, expensive, or infrequently purchased products are bought.

Accepted Answer

A) True 
 B)False

Question 5

Winston and Keesha have been married for a year and are starting to establish their decision-making styles as a couple. Keesha enjoys shopping and likes to browse the grocery store aisles rather than using a list. While this is time consuming, she always discovers some cool product and usually makes some unplanned purchases. Winston appreciates Keesha's efforts and tries to reciprocate by taking care of any purchases for their car or to maintain their home such as getting the oil changed, buying tools, or lawn mowing equipment. Keesha's purchases of all of the grocery items can be described as _______ decision making, while Winston's purchases for the car or home maintenance items are called ______decision making.

Accepted Answer

A)  wife-dominant; husband-dominant 
B)  wife-determined; autonomic 
C)  wife-driven; cooperative 
D)  wife-dominant; mutual 
A)  wife-dominant; husband-dominant 
B)  wife-determined; autonomic 
C)  wife-driven; cooperative 
D)  wife-dominant; mutual

Question 6

The five major stages of the consumer buying decision process, in order, are

Accepted Answer

A)  information search, establishment of product criteria, evaluation of alternatives, purchase, and postpurchase evaluation. 
B)  problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation. 
C)  problem recognition, information search, evaluation of alternatives, postpurchase evaluation, and purchase. 
D)  information search, evaluation of alternatives, purchase, trial adoption period, and postpurchase evaluation. 
E)  problem recognition, purchase, evaluation of alternatives, postpurchase evaluation, and rebuy. 
A)  information search, establishment of product criteria, evaluation of alternatives, purchase, and postpurchase evaluation. 
B)  problem recognition, information search, evaluation of alternatives, purchase, and postpurchase evaluation. 
C)  problem recognition, information search, evaluation of alternatives, postpurchase evaluation, and purchase. 
D)  information search, evaluation of alternatives, purchase, trial adoption period, and postpurchase evaluation. 
E)  problem recognition, purchase, evaluation of alternatives, postpurchase evaluation, and rebuy.

Question 7

When organizing perceptual inputs, people tend to mentally fill in missing elements in a pattern or statement. This principle is called

Accepted Answer

A)  interpretation. 
B)  completion. 
C)  distortion. 
D)  closure. 
E)  linking. 
A)  interpretation. 
B)  completion. 
C)  distortion. 
D)  closure. 
E)  linking.

Question 8

Patronage motives influence where one purchases products on a regular basis.

Accepted Answer

A) True 
 B)False

Question 9

The evaluative criteria are objective but not subjective product characteristics that are important to a specific buyer when purchasing a product.

Accepted Answer

A) True 
 B)False

Question 10

A consumer may receive a marketer's information and perceive it differently from the way the marketer intended.

Accepted Answer

A) True 
 B)False

Question 11

Why is it important for marketers to recognize the stages that a consumer goes through in making a purchase decision?

Accepted Answer

It is important for marketers to underst

Question 12

Scenario 7.1 Use the following to answer the questions.
Consumers use information from many sources when making purchasing decisions, including information from friends and family members. One of the most dissatisfying consumer experiences is with auto repair. Aware of this, Kate has asked several of her friends and family members where they have their cars repaired, since she has experienced a problem starting her car when the weather is cold. Kate has heard that Skola's Auto Repair has reasonable prices, but it can be difficult to get an appointment. Steve, one of Kate's friends, had a very poor experience with Skola's. However, once he complained to them, they fixed the situation and now he prefers their auto repair shop over others.
Refer to Scenario 7.1. The type of decision making that Kate is using to select an auto repair shop would be

Accepted Answer

A)  intensive decision making. 
B)  extended decision making. 
C)  routinized response behavior. 
D)  selective decision making. 
E)  limited decision making. 
A)  intensive decision making. 
B)  extended decision making. 
C)  routinized response behavior. 
D)  selective decision making. 
E)  limited decision making.

A person may perform more than one role related to making buying decisions.

If a person's interest in the product category is ongoing and long term, it is referred to as situational involvement.

The development of a person's self-concept is a function of

Extended problem solving is used when unfamiliar, expensive, or infrequently purchased products are bought.

The five major stages of the consumer buying decision process, in order, are

When organizing perceptual inputs, people tend to mentally fill in missing elements in a pattern or statement. This principle is called

Patronage motives influence where one purchases products on a regular basis.

The evaluative criteria are objective but not subjective product characteristics that are important to a specific buyer when purchasing a product.

A consumer may receive a marketer's information and perceive it differently from the way the marketer intended.

Why is it important for marketers to recognize the stages that a consumer goes through in making a purchase decision?

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 7: Consumer Buying Behavior

A person may perform more than one role related to making buying decisions.

If a person's interest in the product category is ongoing and long term, it is referred to as situational involvement.

The development of a person's self-concept is a function of

Extended problem solving is used when unfamiliar, expensive, or infrequently purchased products are bought.

The five major stages of the consumer buying decision process, in order, are

When organizing perceptual inputs, people tend to mentally fill in missing elements in a pattern or statement. This principle is called

Patronage motives influence where one purchases products on a regular basis.

The evaluative criteria are objective but not subjective product characteristics that are important to a specific buyer when purchasing a product.

A consumer may receive a marketer's information and perceive it differently from the way the marketer intended.

Why is it important for marketers to recognize the stages that a consumer goes through in making a purchase decision?

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters