Question 1

Why is it important for marketers to understand the cultural and subcultural influences that may affect the consumer buying decision process?

Accepted Answer

Culture is the accumulation of values, k

Question 2

Information inputs that reach perceptual awareness are received in an organized form.

Accepted Answer

A) True 
 B)False

Question 3

Kellogg's is introducing a new bran waffle for toasters. Television commercials will be a key element in communicating the benefits associated with this product. Based on that decision, Kellogg's is expecting consumers to engage in what form of decision making?

Accepted Answer

A)  Routinized response behavior 
B)  Limited decision making 
C)  Extended decision making 
D)  Impulse buying 
E)  Extensive response behavior 
A)  Routinized response behavior 
B)  Limited decision making 
C)  Extended decision making 
D)  Impulse buying 
E)  Extensive response behavior

Question 4

When shopping for detergent, Josh looks at Tide, Fresh Start, Surf, and All and chooses the one that is on sale. These four brands make up his ____ set.

Accepted Answer

A)  alternate 
B)  purchase 
C)  consideration 
D)  problem 
E)  imposed 
A)  alternate 
B)  purchase 
C)  consideration 
D)  problem 
E)  imposed

Question 5

By giving out free samples, marketers help customers learn about their products by helping them gain experience with them, which makes customers feel more comfortable.

Accepted Answer

A) True 
 B)False

Question 6

In what ways does an individual's personality affect his or her buying behavior?

Accepted Answer

Personality is a set of internal traits

Question 7

When Trevor realizes his liquor cabinet supply was devastated by last weekend's party, he first retrieves information from his memory about what types of liquor he and his friends like most and then asks the attractive clerk at the liquor store what she would recommend. Trevor started with a(n) ____ search and then progressed to a(n) ____ search.

Accepted Answer

A)  consideration; evaluative 
B)  focused; broad 
C)  internal; external 
D)  routinized; extended 
E)  self; inclusive 
A)  consideration; evaluative 
B)  focused; broad 
C)  internal; external 
D)  routinized; extended 
E)  self; inclusive

Question 8

Marketers must understand a target group's culture if they hope to construct an effective marketing mix for the target group. Culture is the accumulation of values, customs, beliefs, and knowledge the target group possesses. Culture includes tangible items such as _____________. Additionally, culture includes intangible items such as ________________.

Accepted Answer

A)  education; food 
B)  clothing; laws 
C)  social customs; artwork 
D)  artwork; food 
E)  education; clothing 
A)  education; food 
B)  clothing; laws 
C)  social customs; artwork 
D)  artwork; food 
E)  education; clothing

Question 9

Which of the following consumer decision-making processes will probably be used in purchasing toothpaste?

Accepted Answer

A)  Extended decision making 
B)  Routinized response behavior 
C)  Intensive decision making 
D)  Limited decision making 
E)  Perceptual scanning 
A)  Extended decision making 
B)  Routinized response behavior 
C)  Intensive decision making 
D)  Limited decision making 
E)  Perceptual scanning

Question 10

Jose and Teresa are searching for an apartment. They will most likely engage in which one of the following forms of decision making?

Accepted Answer

A)  Extended decision making 
B)  Limited decision making 
C)  Impulse buying 
D)  Routinized response behavior 
E)  Intensive response behavior 
A)  Extended decision making 
B)  Limited decision making 
C)  Impulse buying 
D)  Routinized response behavior 
E)  Intensive response behavior

Question 11

According to Maslow's hierarchy of needs, human beings have five levels of needs they are constantly seeking to satisfy. The need for love and affection is an example of one of humans' _________________ needs.

Accepted Answer

A)  emotional 
B)  safety 
C)  social 
D)  familial 
E)  self-actualization 
A)  emotional 
B)  safety 
C)  social 
D)  familial 
E)  self-actualization

Question 12

Sylvia is getting ready for her wedding. She is obsessed with buying the perfect wedding dress. Her involvement with the dress is an example of enduring involvement.

Accepted Answer

A) True 
 B)False

Question 13

The terms of sale (price, delivery, credit arrangements) are negotiated during the evaluation of alternatives stage of the consumer decision-making process.

Accepted Answer

A) True 
 B)False

Question 14

An attitude consists of one's feelings and behavioral tendencies toward an object or idea.

Accepted Answer

A) True 
 B)False

Question 15

Changes in culture do not affect product development.

Accepted Answer

A) True 
 B)False

Question 16

Stuart's little brother Kyle joined the Boy Scouts recently. Stuart notices that in addition to wearing the Boy Scout uniform, Kyle has been better about keeping his everyday clothes neat and clean, has been searching online for camping gear, and has become interested in "green" products. Stuart believes that the Boy Scouts are now a reference group for Kyle because he

Accepted Answer

A)  has taken on many of the values, attitudes, or behaviors of group members. 
B)  became a formal member of the group. 
C)  became familiar with the group's activities. 
D)  looked for information from members of the group regarding buying decisions. 
E)  cannot control his involvement with the group. 
A)  has taken on many of the values, attitudes, or behaviors of group members. 
B)  became a formal member of the group. 
C)  became familiar with the group's activities. 
D)  looked for information from members of the group regarding buying decisions. 
E)  cannot control his involvement with the group.

Question 17

Cole's smartphone is two years old and he would like to have a new one. This time, he wants to make sure that it has a longer battery charge and better geographic coverage since he is traveling three days a week for his new job. Cole is most likely to use _____ for this purchase.

Accepted Answer

A)  routinized response behavior 
B)  limited decision-making behavior 
C)  extended response behavior 
D)  intensive decision-making behavior 
E)  extended decision-making behavior 
A)  routinized response behavior 
B)  limited decision-making behavior 
C)  extended response behavior 
D)  intensive decision-making behavior 
E)  extended decision-making behavior

Question 18

A person receives information inputs through the senses.

Accepted Answer

A) True 
 B)False

Question 19

According to Maslow's hierarchy of needs,

Accepted Answer

A)  individuals simultaneously try to satisfy all five levels of needs. 
B)  self-actualization needs are the most important needs to be met for most individuals. 
C)  individuals first address needs at the top of the pyramid and then move down to the lower level needs. 
D)  levels of needs are different for everyone, and we all try to satisfy them in a different order. 
E)  individuals first satisfy the most basic needs and then try to fulfill needs at the next level up. 
A)  individuals simultaneously try to satisfy all five levels of needs. 
B)  self-actualization needs are the most important needs to be met for most individuals. 
C)  individuals first address needs at the top of the pyramid and then move down to the lower level needs. 
D)  levels of needs are different for everyone, and we all try to satisfy them in a different order. 
E)  individuals first satisfy the most basic needs and then try to fulfill needs at the next level up.

Question 20

A marketer's use of framing can make a product characteristic seem more important to a consumer and can facilitate its recall from memory.

Accepted Answer

A) True 
 B)False

Why is it important for marketers to understand the cultural and subcultural influences that may affect the consumer buying decision process?

Information inputs that reach perceptual awareness are received in an organized form.

Kellogg's is introducing a new bran waffle for toasters. Television commercials will be a key element in communicating the benefits associated with this product. Based on that decision, Kellogg's is expecting consumers to engage in what form of decision making?

When shopping for detergent, Josh looks at Tide, Fresh Start, Surf, and All and chooses the one that is on sale. These four brands make up his ____ set.

By giving out free samples, marketers help customers learn about their products by helping them gain experience with them, which makes customers feel more comfortable.

In what ways does an individual's personality affect his or her buying behavior?

Which of the following consumer decision-making processes will probably be used in purchasing toothpaste?

Jose and Teresa are searching for an apartment. They will most likely engage in which one of the following forms of decision making?

According to Maslow's hierarchy of needs, human beings have five levels of needs they are constantly seeking to satisfy. The need for love and affection is an example of one of humans' _________________ needs.

Sylvia is getting ready for her wedding. She is obsessed with buying the perfect wedding dress. Her involvement with the dress is an example of enduring involvement.

The terms of sale (price, delivery, credit arrangements) are negotiated during the evaluation of alternatives stage of the consumer decision-making process.

An attitude consists of one's feelings and behavioral tendencies toward an object or idea.

Changes in culture do not affect product development.

Cole's smartphone is two years old and he would like to have a new one. This time, he wants to make sure that it has a longer battery charge and better geographic coverage since he is traveling three days a week for his new job. Cole is most likely to use _____ for this purchase.

A person receives information inputs through the senses.

According to Maslow's hierarchy of needs,

A marketer's use of framing can make a product characteristic seem more important to a consumer and can facilitate its recall from memory.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 7: Consumer Buying Behavior

Why is it important for marketers to understand the cultural and subcultural influences that may affect the consumer buying decision process?

Information inputs that reach perceptual awareness are received in an organized form.

Kellogg's is introducing a new bran waffle for toasters. Television commercials will be a key element in communicating the benefits associated with this product. Based on that decision, Kellogg's is expecting consumers to engage in what form of decision making?

When shopping for detergent, Josh looks at Tide, Fresh Start, Surf, and All and chooses the one that is on sale. These four brands make up his ____ set.

By giving out free samples, marketers help customers learn about their products by helping them gain experience with them, which makes customers feel more comfortable.

In what ways does an individual's personality affect his or her buying behavior?

Which of the following consumer decision-making processes will probably be used in purchasing toothpaste?

Jose and Teresa are searching for an apartment. They will most likely engage in which one of the following forms of decision making?

According to Maslow's hierarchy of needs, human beings have five levels of needs they are constantly seeking to satisfy. The need for love and affection is an example of one of humans' _________________ needs.

Sylvia is getting ready for her wedding. She is obsessed with buying the perfect wedding dress. Her involvement with the dress is an example of enduring involvement.

The terms of sale (price, delivery, credit arrangements) are negotiated during the evaluation of alternatives stage of the consumer decision-making process.

An attitude consists of one's feelings and behavioral tendencies toward an object or idea.

Changes in culture do not affect product development.

Cole's smartphone is two years old and he would like to have a new one. This time, he wants to make sure that it has a longer battery charge and better geographic coverage since he is traveling three days a week for his new job. Cole is most likely to use _____ for this purchase.

A person receives information inputs through the senses.

According to Maslow's hierarchy of needs,

A marketer's use of framing can make a product characteristic seem more important to a consumer and can facilitate its recall from memory.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Social Responsibility and Ethics in Marketing

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters