Exam 7: Consumer Buying Behavior

Marketers can control the perception of potential buyers.

The three major types of reference groups are

Why are consumer attitudes an important issue for marketers to study? Can attitudes be changed easily by marketers? Explain.

Cognitive, affective, and behavioral are the three major components of

Which one of the following is most likely to be a product for which both the purchasing decision and the brand decision are strongly influenced by reference groups?

Market researchers for a local bakery determined that Jewish people consume 63% of the portion of bagels sold in New York City. This is an example of ____ influence on consumer buying decision processes.

Discuss how perceptual processes may influence the consumer buying decision process.

Once initiated, the consumer buying decision process always leads to a purchase.

The results of many studies have been inconclusive regarding the association between buyer behavior and

Elliot visits REI frequently because he likes the depth of its product selection. He also likes the friendliness of the staff and REI's environmental activism. Elliot is influenced by ___________ motives.

Marketers may try to change consumers' attitudes toward a product if they feel that a significant number of consumers have strong negative attitudes toward it.

One's personality is a set of internal traits and distinct behavioral tendencies that result in consistent patterns of behavior in certain situations.

The values, needs, interests, shopping patterns, and buying habits of various subcultures must be considered if a business wants to succeed.

Family influences are not directly related to purchasing decisions.

The _____, of Coleman's social class categories, includes approximately 32% of the population, shops for best bargains, and enjoys leisure activities like local travel and recreational parks.

When a new variety of Kashi whole-grain breakfast cereals is first introduced, consumers will most likely engage in ____ when deciding whether or not to purchase this new product.

After doing considerable shopping, Eric has just decided what brand and type of athletic shoes to buy and where he's going to buy them. In what stage of the consumer buying decision process is Eric?

The criteria used to group people into classes are basically the same in all societies.

Which of the following products would probably require extended decision making before a purchase?

Grant Turner makes an appointment to visit with a new dermatologist in town because of a recent bad sunburn. When he arrives at the dermatologist's office, Grant notices a foul odor in the air, worn floor coverings, cluttered rooms that have paint peeling from the walls, and poor lighting. However, the other patients in the waiting room were talking about how much they liked the doctor. While Grant viewed the dermatologist as competent, Grant decided not to visit him again even though the dermatologist recommended a follow-up. Which situational influences are most likely to have affected Grant's decision?