Question 1

A marketer's failure to inform customers about changes in the quality of its products does not constitute an ethical issue.

Accepted Answer

A) True 
 B)False

Question 2

Ethical choices in business situations are most often made

Accepted Answer

A)  by top managers. 
B)  by frontline employees. 
C)  jointly in work groups and committees. 
D)  in consultation with family, friends, and coworkers. 
E)  individually. 
A)  by top managers. 
B)  by frontline employees. 
C)  jointly in work groups and committees. 
D)  in consultation with family, friends, and coworkers. 
E)  individually.

Question 3

Marketing ethics and social responsibility mean the same thing.

Accepted Answer

A) True 
 B)False

Question 4

Codes of conduct (ethics) are formalized rules and standards that describe what the company expects of its employees in terms of ethical behavior.

Accepted Answer

A) True 
 B)False

Question 5

Scenario 4.2 Use the following to answer the question.
WhiteWave Foods, producer of brands such as Silk Soymilk, specializes in manufacturing innovative and nutritious food products. Silk Soymilk was first launched in 1996 and is committed to the health of its customers, as well as the health of the planet. At Silk, they have offset all of their energy consumption with wind power, preventing over 16,000 tons of greenhouse gases from entering the atmosphere each year. Silk Soymilk is made from a mixture of organic and natural, non-genetically-modified soybeans, reducing the amount of pesticides in the air, soil, and water. Since 2002 they have been sponsoring the FarmAid concert, whose mission is to keep family farmers on their land and ensure a safe, healthy food supply for all Americans.
Refer to Scenario 4.2. The use of wind power to offset energy consumption by Silk Soymilk's parent company demonstrates its commitment to

Accepted Answer

A)  consumerism. 
B)  ethical marketing. 
C)  social responsibility. 
D)  philanthropic strategy. 
E)  environmental marketing. 
A)  consumerism. 
B)  ethical marketing. 
C)  social responsibility. 
D)  philanthropic strategy. 
E)  environmental marketing.

Question 6

Scenario 4.2 Use the following to answer the question.
WhiteWave Foods, producer of brands such as Silk Soymilk, specializes in manufacturing innovative and nutritious food products. Silk Soymilk was first launched in 1996 and is committed to the health of its customers, as well as the health of the planet. At Silk, they have offset all of their energy consumption with wind power, preventing over 16,000 tons of greenhouse gases from entering the atmosphere each year. Silk Soymilk is made from a mixture of organic and natural, non-genetically-modified soybeans, reducing the amount of pesticides in the air, soil, and water. Since 2002 they have been sponsoring the FarmAid concert, whose mission is to keep family farmers on their land and ensure a safe, healthy food supply for all Americans.
Refer to Scenario 4.2. Silk Soymilk's sponsorship of the FarmAid concert is best thought of as an example of its

Accepted Answer

A)  cause-related marketing effort. 
B)  ethical responsibility. 
C)  green marketing strategy. 
D)  philanthropic activities. 
E)  environmental strategy. 
A)  cause-related marketing effort. 
B)  ethical responsibility. 
C)  green marketing strategy. 
D)  philanthropic activities. 
E)  environmental strategy.

Question 7

At the most basic level of marketing citizenship, marketers have an obligation to contribute funds to philanthropic causes.

Accepted Answer

A) True 
 B)False

Question 8

If a person is rewarded for developing a deceptive advertisement, he or she probably will not engage in such behavior in the future.

Accepted Answer

A) True 
 B)False

Question 9

According to the text, which of the following is not one of the factors that influence the ethical decision-making processes in a marketing organization?

Accepted Answer

A)  Organizational relationships 
B)  Global environment 
C)  Opportunity 
D)  Individual factors 
E)  Organizational pressure 
A)  Organizational relationships 
B)  Global environment 
C)  Opportunity 
D)  Individual factors 
E)  Organizational pressure

Question 10

Which of the following is not a dimension of social responsibility and marketing citizenship?

Accepted Answer

A)  Economic 
B)  Ethical 
C)  Legal 
D)  Technological 
E)  Philanthropic 
A)  Economic 
B)  Ethical 
C)  Legal 
D)  Technological 
E)  Philanthropic

Question 11

According to research, only a small percentage of consumers have a more positive opinion of an organization when it supports causes they care about.

Accepted Answer

A) True 
 B)False

Question 12

What are some ways to determine if an activity is ethical or socially responsible?

Accepted Answer

Although the concepts of marketing ethic

Question 13

Three important factors that influence ethical decisions in marketing are individual factors, organizational factors, and opportunity.

Accepted Answer

A) True 
 B)False

Question 14

Since most ethical choices pertaining to marketing decisions are jointly made, an organization must ensure its ____ reflects the organization's values, beliefs and norms.

Accepted Answer

A)  code of ethics 
B)  code of conduct 
C)  enforcement of ethical standards and screening techniques 
D)  employee self-regulation and screening procedures 
E)  organizational or corporate culture 
A)  code of ethics 
B)  code of conduct 
C)  enforcement of ethical standards and screening techniques 
D)  employee self-regulation and screening procedures 
E)  organizational or corporate culture

Question 15

What is the major difference between social responsibility and marketing ethics?

Accepted Answer

A)  Marketing ethics varies by industry whereas social responsibility involves universal rules of conduct. 
B)  There is legislation that deals with marketing ethics, but none for socially responsible practices. 
C)  Marketing ethics is concerned with organizational practices, and social responsibility is concerned with individual behavior. 
D)  There is no difference; they are synonymous terms. 
E)  Social responsibility deals with the total effect of marketing decisions on society, whereas marketing ethics relates to individual and group evaluations in marketing situations. 
A)  Marketing ethics varies by industry whereas social responsibility involves universal rules of conduct. 
B)  There is legislation that deals with marketing ethics, but none for socially responsible practices. 
C)  Marketing ethics is concerned with organizational practices, and social responsibility is concerned with individual behavior. 
D)  There is no difference; they are synonymous terms. 
E)  Social responsibility deals with the total effect of marketing decisions on society, whereas marketing ethics relates to individual and group evaluations in marketing situations.

Question 16

Synergy Tech has a program that offers consumers money back for their old Synergy computers so that the materials used to make the computer can be retained within a closed system. Which of the primary environmental goals does Synergy's program address?

Accepted Answer

A)  Eliminate the concept of waste. 
B)  Reinvent the concept of a product. 
C)  Make environmentalism profitable. 
D)  Make prices reflect the cost. 
E)  Create fewer durable goods. 
A)  Eliminate the concept of waste. 
B)  Reinvent the concept of a product. 
C)  Make environmentalism profitable. 
D)  Make prices reflect the cost. 
E)  Create fewer durable goods.

Question 17

StarKist Tuna has frequently extolled its dolphin-safe methods of catching tuna. This is an example of

Accepted Answer

A)  community relations. 
B)  cause-related marketing 
C)  sustainability marketing. 
D)  strategic philanthropy. 
E)  consumerism. 
A)  community relations. 
B)  cause-related marketing 
C)  sustainability marketing. 
D)  strategic philanthropy. 
E)  consumerism.

Question 18

In Europe, companies can voluntarily apply for a designation to indicate that their product is less harmful to the environment than competing products. This label is known as the

Accepted Answer

A)  Green Marketing Stamp. 
B)  Eco-label. 
C)  Forest Stewardship Seal. 
D)  Better Product Project. 
E)  Good Housekeeping Seal. 
A)  Green Marketing Stamp. 
B)  Eco-label. 
C)  Forest Stewardship Seal. 
D)  Better Product Project. 
E)  Good Housekeeping Seal.

Question 19

The Ben & Jerry's Foundation mission statement reads as follows:
"The mission of the Ben & Jerry's Foundation is to engage Ben & Jerry's employees to give back to our Vermont communities; and to support grassroots activism and community organizing for social and environmental justice around the county."
Which one of the following statements most closely describes the social responsibility role of the Ben & Jerry's Foundation?

Accepted Answer

A)  It is an example of the ethical dimension of social responsibility. 
B)  It is an example of the philanthropic dimension of social responsibility. 
C)  It is an example of the economic dimension of social responsibility. 
D)  It is an example of the legal dimension of social responsibility. 
E)  It is an example of the political dimension of social responsibility. 
A)  It is an example of the ethical dimension of social responsibility. 
B)  It is an example of the philanthropic dimension of social responsibility. 
C)  It is an example of the economic dimension of social responsibility. 
D)  It is an example of the legal dimension of social responsibility. 
E)  It is an example of the political dimension of social responsibility.

Question 20

Marketing ethics refers to principles and standards that define acceptable conduct in marketing.

Accepted Answer

A) True 
 B)False

A marketer's failure to inform customers about changes in the quality of its products does not constitute an ethical issue.

Ethical choices in business situations are most often made

Marketing ethics and social responsibility mean the same thing.

Codes of conduct (ethics) are formalized rules and standards that describe what the company expects of its employees in terms of ethical behavior.

At the most basic level of marketing citizenship, marketers have an obligation to contribute funds to philanthropic causes.

If a person is rewarded for developing a deceptive advertisement, he or she probably will not engage in such behavior in the future.

According to the text, which of the following is not one of the factors that influence the ethical decision-making processes in a marketing organization?

Which of the following is not a dimension of social responsibility and marketing citizenship?

According to research, only a small percentage of consumers have a more positive opinion of an organization when it supports causes they care about.

What are some ways to determine if an activity is ethical or socially responsible?

Three important factors that influence ethical decisions in marketing are individual factors, organizational factors, and opportunity.

Since most ethical choices pertaining to marketing decisions are jointly made, an organization must ensure its ____ reflects the organization's values, beliefs and norms.

What is the major difference between social responsibility and marketing ethics?

Synergy Tech has a program that offers consumers money back for their old Synergy computers so that the materials used to make the computer can be retained within a closed system. Which of the primary environmental goals does Synergy's program address?

StarKist Tuna has frequently extolled its dolphin-safe methods of catching tuna. This is an example of

In Europe, companies can voluntarily apply for a designation to indicate that their product is less harmful to the environment than competing products. This label is known as the

Marketing ethics refers to principles and standards that define acceptable conduct in marketing.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters

Exam 4: Social Responsibility and Ethics in Marketing

A marketer's failure to inform customers about changes in the quality of its products does not constitute an ethical issue.

Ethical choices in business situations are most often made

Marketing ethics and social responsibility mean the same thing.

Codes of conduct (ethics) are formalized rules and standards that describe what the company expects of its employees in terms of ethical behavior.

At the most basic level of marketing citizenship, marketers have an obligation to contribute funds to philanthropic causes.

If a person is rewarded for developing a deceptive advertisement, he or she probably will not engage in such behavior in the future.

According to the text, which of the following is not one of the factors that influence the ethical decision-making processes in a marketing organization?

Which of the following is not a dimension of social responsibility and marketing citizenship?

According to research, only a small percentage of consumers have a more positive opinion of an organization when it supports causes they care about.

What are some ways to determine if an activity is ethical or socially responsible?

Three important factors that influence ethical decisions in marketing are individual factors, organizational factors, and opportunity.

Since most ethical choices pertaining to marketing decisions are jointly made, an organization must ensure its ____ reflects the organization's values, beliefs and norms.

What is the major difference between social responsibility and marketing ethics?

Synergy Tech has a program that offers consumers money back for their old Synergy computers so that the materials used to make the computer can be retained within a closed system. Which of the primary environmental goals does Synergy's program address?

StarKist Tuna has frequently extolled its dolphin-safe methods of catching tuna. This is an example of

In Europe, companies can voluntarily apply for a designation to indicate that their product is less harmful to the environment than competing products. This label is known as the

Marketing ethics refers to principles and standards that define acceptable conduct in marketing.

An Overview of Strategic Marketing

Planning, Implementing, and Evaluating Marketing Strategies

The Marketing Environment

Marketing Research and Information Systems

Target Markets, Segmentation and Evaluation

Consumer Buying Behavior

Business Markets and Buying Behavior

Reaching Global Markets

Digital Marketing and Social Networking

Product Concepts, Branding, and Packaging

Developing and Managing Products

Services Marketing

Marketing Channels and Supply Chain Management

Retailing, Direct Marketing and Wholesaling

Integrated Marketing Communications

Advertising and Public Relations

Personal Selling and Sales Promotion

Pricing Concepts

Setting Prices

Filters