Exam 4: Social Responsibility and Ethics in Marketing

People learn values and principles through socialization by family members, social groups, religion, and formal education.

A company's mission statement sets the expectation or vision of what the organization wants to become and provides tangible elements that guide the organization and its employees. Starbucks has been recognized as one of the World's Most Ethical Companies and its mission is "To inspire and nurture the human spirit-one person, one cup and one neighborhood at a time." The company also specifies a set of values that include "creating a culture of warmth and belonging where everyone is welcome; acting with courage, challenging the status quo and finding new ways to grow our company and each other; delivering our very best in all we do, holding ourselves accountable for results." Starbucks concludes, "We are performance driven, through the lens of humanity." Based on these excerpts about Starbuck's mission and values, the organization is operating at the ______ level of the pyramid of corporate social responsibility.

If Hefty Bags expresses concern that its products are having too great an impact on the pollution of groundwater under landfills, this concern is directly related to the firm's

The RedCap Corporation is committed to social responsibility. It is looking for a new shipping partner and has found LogiSpec, one that seems to be perfect since it employs individuals with disabilities, contributes a portion of profit to the local school system, and allows its employees to work on flextime. RedCap is very interested in LogiSpec's attention to social responsibility. However, its pricing is almost 12% higher than other shippers RedCap is considering. The fact that RedCap's decision has to balance the company's desire for social responsibility and investors' desires for profits is an example of a(n) ____ responsibility.

Socially responsible business practices have provided all of the following benefits except

Which of the following statements about implementing an ethics and legal compliance program is false?

Which of the following is not one of the four objectives that environmentalists believe companies should implement in order to sustain the natural environment?

Greenwashing is what type of marketing ethics issue?

Employees who always do things in their own self-interest in spite of organizational policies or culture are often called "bad apples."

A cereal company advertises that its newly launched product can lower cholesterol, although the company cannot provide evidence to substantiate this claim. This situation involves an ethical issue related to which element of the marketing mix?

Companies should promote individuals prone to misconduct to management positions.

While marketing ethics creates ___________, philanthropic activities create ______________.

Who of the following is a famous consumer activist?

An ethical issue is

____ is (are) most likely to improve ethical behavior in a marketing organization.

Marketing ethics goes beyond legal issues, although ethical disputes must sometimes be resolved in court.

It is possible to improve ethical behavior in an organization by eliminating unethical persons and improving the organization's ethical standards.

Wes Springer is a sales representative with a pharmaceutical company and routinely takes donuts, bagels, cupcakes, or other bakery items to physician offices as part of his efforts to create strong relationships with customers. Wes has an expense account and is encouraged to utilize these types of efforts to enhance his relationship with the receptionist, office manager, and others within the physician's office who might assist him in gaining access to the physician. However, Wes was recently contacted by his accounting office, which had reviewed his expense report and receipts for entertainment expenses. They questioned a charge he had made with Sprinkles Cupcakes at 8 p.m. on a Saturday evening. They were concerned about this purchase since most physician offices are closed on the weekend. Depending on the reason for this expense, Wes could face an ethics examination for this purchase if it was not for business purposes. The oversight of the sales representative's accounting office that caught the potential false expense is an important element to influence the _____ factor of ethical decision making.

Employees, coworkers, or superiors do not influence the ethical decision-making process.

Sharese wants to buy a new couch, but there is only one place in her town that sells them, and she lives in an isolated area. Sharese most likely feels her consumer right to ____ has been violated.