Exam 4: Social Responsibility and Ethics in Marketing

What are two common distribution-related ethical issues?

Matilda sees her coworkers take long lunch breaks. Despite this fact, her parents had always told her that it was important not to take advantage of others. As a result, she refuses to go past an hour lunch. In this case, the organizational culture is influencing Matilda's behavior.

Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.

Marketing citizenship refers to an organization's obligation to maximize its positive impact and minimize its negative impact on society.

Ace Consulting provides marketing consulting services such as advertising and promotion, marketing research, and strategic planning to businesses and organizations and is managed by its CEO and president, Stephanie Acerman. Ace Consulting has a staff of 75 employees and its director of human resources, Katie Johansen, is responsible for employee recruiting, hiring, training, as well as community services initiatives. Katie screens applicants and recruits individuals who have high moral standards and personal ethics. She typically scans resumes for a prospective employee's involvement in community service activities or volunteer efforts. In addition, Katie initiated the Ace Cares program as a company-wide platform to involve Ace Consulting employees in community activities. For example, the company worked with the local Boys & Girls Clubs of AmericaChapter to provide backpacks and school supplies to kids. They hosted the Boys & Girls Club kids for a fun day of inflatables at a local park, provided fun and games, and distributed the backpacks at the end of the event. Katie really enjoys these activities to partner with the community and the employees enjoy giving back as well. The combination of effective screening for employees and the company's commitment to the community through the Ace Cares program are concrete methods to uphold ethical decision-making practices within the firm. The company's activities relating to community service illustrate the role of _______ in determining employees' ethical decisions in marketing, while the company's program, Ace Cares, illustrates the role of _________ in ethical decision making.

Cause-related marketing refers to the specific development, pricing, promotion, and distribution of products that do not harm the natural environment.

Companies that incorporate ethics and social responsibility into their strategic plans are likely to experience

From its inception, Toms wanted to help those in developing countries. When Toms was developed, it adopted a one-for-one model in which it would donate one pair of shoes to a child in need for every pair of shoes it sold. This is an example of cause-related marketing.

Top management sets the ethical tone for the entire organization.

An ethical issue is an identifiable problem, situation, or opportunity requiring an individual to choose from among several actions that must be evaluated as right or wrong.

Scenario 4.2 Use the following to answer the question. WhiteWave Foods, producer of brands such as Silk Soymilk, specializes in manufacturing innovative and nutritious food products. Silk Soymilk was first launched in 1996 and is committed to the health of its customers, as well as the health of the planet. At Silk, they have offset all of their energy consumption with wind power, preventing over 16,000 tons of greenhouse gases from entering the atmosphere each year. Silk Soymilk is made from a mixture of organic and natural, non-genetically-modified soybeans, reducing the amount of pesticides in the air, soil, and water. Since 2002 they have been sponsoring the FarmAid concert, whose mission is to keep family farmers on their land and ensure a safe, healthy food supply for all Americans. Refer to Scenario 4.2. Silk Soymilk's use of organic, non-genetically-modified soybeans in its product is an example of

Opportunity provides a pressure that may determine ethical decisions in marketing. Opportunity is best thought of as

To resolve a social responsibility issue, it is helpful to check with concerned consumer groups and industry or specific company policy regarding the activity.

Companies that are considered to be good corporate citizens and consider the diverse perspectives of different groups affected by their operations are said to have a ____ orientation.

Codes of conduct are also frequently known as

Product testing for reliability and quality helps to ensure a consumer's right to

DoneRight Inc. is a very profitable automobile repair shop. The company is well known for its great service and involvement in the community, but it fails to properly dispose of its used oil as outlined in environmental regulations. DoneRight is failing in its ____ responsibilities.

Analyzing stakeholder relationships is important for maximizing value for specific target markets.

How can a code of conduct encourage ethical behavior in an organization?

One way in which marketers can demonstrate social responsibility is through programs in sustainability. Which of the following is not included as a goal of sustainability?