Question 1

Identify the 7 steps involved in building the house of quality.

Accepted Answer

(1) Identify customer wants. (2) Identif

Question 2

In which stage of the product life cycle should product strategy focus on process modifications as the product is being "fine-tuned" for the market?

Accepted Answer

A)  introduction 
B)  growth 
C)  maturity 
D)  decline 
E)  incubation 
A)  introduction 
B)  growth 
C)  maturity 
D)  decline 
E)  incubation

Question 3

Which of the following product development strategies has the highest product development risk?

Accepted Answer

A)  acquiring the developer 
B)  alliances 
C)  joint ventures 
D)  new internally developed products 
E)  purchasing technology 
A)  acquiring the developer 
B)  alliances 
C)  joint ventures 
D)  new internally developed products 
E)  purchasing technology

Question 4

What percentage of sales from new products is indicative of industry leaders?

Accepted Answer

A)  50% 
B)  7.5% 
C)  10 to 15% 
D)  above 75% 
E)  20 to 25% 
A)  50% 
B)  7.5% 
C)  10 to 15% 
D)  above 75% 
E)  20 to 25%

Question 5

The "make-or-buy" decision distinguishes between what an organization chooses to produce and what it chooses to purchase from suppliers.

Accepted Answer

A) True 
 B)False

Question 6

3-D printing has proven to be particularly advantageous for:

Accepted Answer

A)  prototypes, spares, and difficult-to-replace parts. 
B)  modular design. 
C)  quality function deployment. 
D)  robust design. 
E)  computer-aided design. 
A)  prototypes, spares, and difficult-to-replace parts. 
B)  modular design. 
C)  quality function deployment. 
D)  robust design. 
E)  computer-aided design.

Question 7

Product strategy may focus on developing a competitive advantage via either differentiation, low cost, or rapid response, but not a combination of these.

Accepted Answer

A) True 
 B)False

Question 8

What is time-based competition?

Accepted Answer

Time-based competition is competition th

Question 9

Robust design ensures that small variations in production or assembly do not adversely affect the product.

Accepted Answer

A) True 
 B)False

Question 10

Identify the benefits associated with manufacturability and value engineering.

Accepted Answer

Benefits include immediate cost reductio

Question 11

JDI, Inc. is trying to decide whether to make or buy a part (#J-45FPT). Purchasing the part would cost $1.30 each. If they design and produce it themselves, it will result in a per unit cost of $0.82. However, the design investment would be $40,000. Further, they realize that for this type of part, there is a 25% chance that the part will need to be redesigned at an additional cost of $50,000. Regardless of whether they make or buy the part, JDI will need 80,000 of these parts. Using decision trees analysis and EMV, what should JDI do? Show the decision tree.

Accepted Answer

Since the expected values repr

Question 12

The moment-of-truth is the crucial moment between the service provider and the customer that exemplifies, enhances, or detracts from the customer's expectations.

Accepted Answer

A) True 
 B)False

Question 13

Identify factors that influence new product opportunities.

Accepted Answer

Understanding the customer, economic cha

Question 14

________ provides a format allowing the electronic transmittal of three-dimensional data.

Accepted Answer

Standard f

Question 15

A document for production that gives the instruction to make a given quantity of a particular item, usually to a given schedule, is a(n):

Accepted Answer

A)  work order. 
B)  route sheet. 
C)  bill of information. 
D)  assembly chart. 
E)  value analysis. 
A)  work order. 
B)  route sheet. 
C)  bill of information. 
D)  assembly chart. 
E)  value analysis.

Question 16

Modular design exists only in tangible products; it makes no sense in services.

Accepted Answer

A) True 
 B)False

Question 17

Computer-aided design (CAD) refers to the use of specialized computer programs to direct and control manufacturing equipment.

Accepted Answer

A) True 
 B)False

Question 18

What is a product-by-value analysis, and what type of decisions does it help managers make?

Accepted Answer

A product-by-value analysis lists produc

Question 19

Value analysis takes place:

Accepted Answer

A)  when the product is selected and designed. 
B)  during the initial stages of production when something needs to be done to assure product success. 
C)  when the product is first conceived. 
D)  during the production process when it is clear that the new product is a success. 
E)  when the product cost is very low. 
A)  when the product is selected and designed. 
B)  during the initial stages of production when something needs to be done to assure product success. 
C)  when the product is first conceived. 
D)  during the production process when it is clear that the new product is a success. 
E)  when the product cost is very low.

Question 20

The objective of the product decision is to develop and implement a product strategy that meets the demands of the marketplace with a competitive advantage.

Accepted Answer

A) True 
 B)False

Exam 5: Design of Goods and Services

Identify the 7 steps involved in building the house of quality.

In which stage of the product life cycle should product strategy focus on process modifications as the product is being "fine-tuned" for the market?

Which of the following product development strategies has the highest product development risk?

What percentage of sales from new products is indicative of industry leaders?

The "make-or-buy" decision distinguishes between what an organization chooses to produce and what it chooses to purchase from suppliers.

3-D printing has proven to be particularly advantageous for:

Product strategy may focus on developing a competitive advantage via either differentiation, low cost, or rapid response, but not a combination of these.

What is time-based competition?

Robust design ensures that small variations in production or assembly do not adversely affect the product.

Identify the benefits associated with manufacturability and value engineering.

The moment-of-truth is the crucial moment between the service provider and the customer that exemplifies, enhances, or detracts from the customer's expectations.

Identify factors that influence new product opportunities.

________ provides a format allowing the electronic transmittal of three-dimensional data.

A document for production that gives the instruction to make a given quantity of a particular item, usually to a given schedule, is a(n):

Modular design exists only in tangible products; it makes no sense in services.

Computer-aided design (CAD) refers to the use of specialized computer programs to direct and control manufacturing equipment.

What is a product-by-value analysis, and what type of decisions does it help managers make?

Value analysis takes place:

The objective of the product decision is to develop and implement a product strategy that meets the demands of the marketplace with a competitive advantage.

Operations and Productivity

Operations Strategy in a Global Environment

Project Management

Forecasting

Managing Quality

Process Strategies

Location Strategies

Human Resources, Job Design, and Work Measurement

Supply Chain Management

Inventory Management

Aggregate Planning and Sop

Material Requirements Planning Mrp and Erp

Short-Term Scheduling

Lean Operations

Maintenance and Reliability

Decision-Making Tools

Linear Programming

Transportation Models

Waiting-Line Models

Learning Curves

Simulation

Applying Analytics to Big Data in Operations Management

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