Exam 15: Speaking to Persuade

Melanie loves to get a tan and can lay in the sun for hours even when her skin begins to burn. Lately, she has been hearing about the risks of skin cancer and now she isn't so sure that getting a tan is a good idea. What is Melanie experiencing?

"At the end of my speech, the audience will prefer drinking water to drinking soda" is an example of a speech that targets a(n) _____.

In her persuasive speech, Martha spoke about the alleged espionage by the Chinese, and the possible theft of U.S. nuclear armament secrets. She got the audience to think about the possibility that China could one day use high-tech nuclear weapons against the United States, and challenged them to monitor Senate hearings on the problem. What form of motivation did Martha employ in her speech?

The final step in the motivated sequence organizational plan is _____.

Propositions of _____ claim that something did or did not happen.

_____ is the aspect of a speaker's credibility that reflects perceived energy.

When you paint a bleak picture of what's to come if nothing is done to change a situation, you are relying on negative _____ as described in the motivated sequence plan.

_____ is a claim that you want your audience to agree with.

"All ministers are honest people. Reverend Thompson is a minister. Reverend Thompson is a minister; therefore, he is an honest man." This is an example of _____.

According to the elaboration likelihood model, if you respond to the catchy music in a radio advertisement, you have been persuaded by a peripheral factor.

"Drinking too much caffeine is harmful to your health" is a proposition of policy.

Sarah identifies common arguments as to why Bigfoot does not exist and systematically argues against each of these objections. What organizational strategy is she using?

A speech that emphasizes the ethical character of a speaker is demonstrating _____.

_____ is the sense of mental discomfort that may prompt a person to change when new information conflicts with previously organized thought patterns.

Jamal told his audience, "Everyone agrees that our political system controls big business." His statement is an example of the _____.

According to Maslow's hierarchy of needs, basic physiological needs must be satisfied before we tend to others.

Briefly discuss the use of the persuasive proposition and describe a proposition of fact, a proposition of value, and a proposition of policy. Provide an example of each type of proposition.

"When I am finished with my presentation, the audience will testify that ghosts exist." This is an example of a(n) _____.

What is cognitive dissonance? How might a speaker use it in a persuasive speech?

_____ is a reflection of a speaker's information, skill, and knowledge.