Exam 15: Speaking to Persuade

In her persuasive speech, Micah says the following: "When you help with the community paint-a-thon, you will bring joy to the children and their families who live in this neighborhood." What form of persuasive appeal is this?

In the motivated sequence organizational plan, the satisfaction step deals with the identification of a solution.

Deductive reasoning moves from _____ to reach a specific conclusion.

Trustworthiness is the part of a speaker's credibility that reflects believability and honesty.

Which of the following is a recommended strategy for an unreceptive audience?

_____ is an enduring conception of right or wrong, good or bad.

The process of changing or reinforcing attitudes, beliefs, values, or behavior is called _____.

When students arrived for the speech by Joe Clark, they had already seen posters around campus with his picture and the mention of a movie about him, Lean on Me, which many had even seen. In his speech of introduction, the student body president complimented Clark's achievements and commented upon his awards and recognition. The publicity and the introduction enhanced Mr. Clark's _____ credibility.

In the motivated sequence organizational pattern, what step involves establishing why your topic should be of concern to your listeners?

Jaxon wants to persuade his audience that recycling plastic and glass leads to soil conservation. You recognize this as a proposition of _____.

Describe the elaboration likelihood model (ELM).

Aristotle used the term _____ to refer to logical arguments.

In your speech to high school students, you explain how you have seen people do stupid things at parties as a result of drinking. You've witnessed how drunken people put themselves at risk, and you've heard of people's reputations being ruined because of alcohol-related incidents. Because of your experiences, you want to urge your listeners to avoid drinking in social situations, so they will not suffer similar consequences. What form of reasoning have you used in this speech?

Natalie checked online for movie show times. When she arrived at the theater, she found it had started an hour earlier than what was posted online. Afterwards, Natalie told her friend not to use the Internet because it was an unreliable source of information. This is an example of which reasoning fallacy?

The need to be loved is an example of a self-esteem need within Maslow's hierarchy.

Norris showed a picture of a smiling baby during his talk on vaccinating toddlers. He was using _____ to appeal to the audience's emotion.

A classmate asks Caroline about evidence that seemed questionable in her persuasive speech. Caroline evades the issue by quickly bringing up an irrelevant fact about another point in her speech. What sort of logical fallacy does this illustrate?

"At the end of my speech, the audience will acknowledge that an increase in property taxes is directly related to the increase in pay for Congress" is an example of a speech that targets a(n) _____.

In a speech about improved public safety, Stewart quickly tells his audience exactly what he wants them to do. What type of audience is best suited for this direct appeal?

When you are addressing a neutral audience, you should ask for an immediate show of support.