Exam 6: International Market Entry

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In a(n) _____, a firm moves into a market in association with other firms.

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In a transnational firm, the business assets are highly specialized, but interdependent with the other assets of the firm.

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A joint venture commonly has detailed agreements covering what each party is to provide, what each can expect, and how each is to operate within the joint venture.

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When a firm can enter the market immediately with a ready-made application that allows the firm to start doing business immediately, it is known as a:

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The keys to success for a greenfield venture are ready-made applications that allow the firm to start doing business immediately.

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The least formal method by which to enter an international market is an informal alliance.

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Once a firm makes a major investment in capital assets, its ability to leave is reduced, as is its negotiation ability.

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What is the risk associated with being a first mover?

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In perfectly efficient markets, there are no at-par profits.

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A born global firm builds an understanding of international markets over time.

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List the key points in implementing a merger or acquisition.

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Which of the following statements about born global firms is false?

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The first firm into an area is typically referred to as a first mover.

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What is a transnational firm? Mention at least one distinguishing characteristic.

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Success in market entry is often the result of the process pursued, rather than whether the strategy was correct.

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Which of the following statements about franchising is true?

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Most of the differences in the implementation of joint ventures center on the fact that the two parties are joining together of their own free will and that within the confines of their agreement, the parties can also leave that arrangement.

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Mergers typically involve more risk and costs but less than alliances.

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Most firms based in large continental markets, such as the U.S. or Brazil, will focus on the domestic market and pursue international sales.

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The impact of increased market share can affect a firm in several ways, including offering new sales when the firm's existing market is saturated.

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