Exam 10: Influence and Negotiation
What is BATNA? Explain with an example.
Decisions should not be evaluated in isolation, but must be assessed in the context of what other reasonable alternatives may be at hand. In particular, negotiators must be fully aware of their BATNA or best alternative to a negotiated agreement. Decisions should not be evaluated in isolation, but must be assessed in the context of what other reasonable alternatives may be at hand. For example, it is not very helpful to say that a certain decision is bad and that you disagreed with it without proposing what you would have recommended instead. In this way, you can make comparisons between your decision and the chosen one and the strengths and weaknesses of both choices. It is better to quit a lengthy negotiation than to accept a deal at a loss. Do not be afraid to walk away from any negotiation that provides terms that are worse than your best alternative to the negotiated agreement. Remember what the avoidance of escalation of commitment implies here: it is better to quit a lengthy negotiation than to accept a bad deal just to show something for the effort.
If you can cast your negotiations in terms of helping the other side not miss out on some benefit, that is usually a more effective frame.
True
North Americans are more likely to use a factual approach to negotiating, rather than an emotional one, appealing to more objective and provable facts.
True
Negotiators need to recognize that unrealistic expectations can include those that are too high or too low.
_____ is a special type of compliance that involves changing one's behavior in response to a directive from an authority figure.
''We have a consensus, so that should convince this particular individual,'' is the correct application of the social proof principle.
It is not necessary to conduct negotiations in order to influence people.
Salespeople understand this influence principle and will ask a prospective buyer questions about their preferences and values and then remind them of how their preferences fit the product.
_____ refers to the act of changing one's behavior in response to a direct request.
Which of the following is also called the expert principle?
_____ basically states that when we are told that we cannot have or do something, then we want it more.
Cognitive dissonance focuses on communication and the understanding of individuals' wants, beliefs, and the problems they need to have solved.
Balanced reciprocity basically states that when we are told that we cannot have or do something, then we want it more.
Which of the following principles do marketers employ in claiming that their products are the fastest growing selling in the market, and by using phrases like, ''Do not miss the action and excitement your friends are experiencing''?
A(n) _____ price is the absolute bottom price that is acceptable.
Distributive negotiations are also called ''expanding-pie'' negotiations.
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