Exam 3: Consumer Behavior: How People Make Buying Decisions

_____ combines the lifestyle traits of consumers and their personality styles with an analysis of their attitudes,activities,and values to determine groups of consumers with similar characteristics.

_____ refers to when people forget information,even if it is relevant to them.

Consumers are engaged in _____ when they rethink their purchase decisions to determine if they made a good choice.

When a consumer realizes there is a difference between their current state and their desired state,he/she has entered the _____ stage of the buying process.

Consumers go through each stage of the buying process for every purchase made.

Brands add value because they can save the consumer "search time" in addition to providing piece of mind for high-involvement products.

One's culture prescribes the way in which one should live.

Consumers respect _____ and often ask for their input before they buy goods and services.

Physical factors,social factors,and time factors are all types of _____,which affect how buyers behave.

Why do culture,subculture,social class,and family affect buying behavior?

Advertising that appears on the Web pages pulled up when online searches are conducted is known as _____.

_____ is the process whereby a person retains information based on how well it matches their values and beliefs.

Eight out of ten new consumer products fail.

Advertising that is not apparent to consumers but is thought to be perceived _____ by them is subliminal advertising.

A cell phone manufacturer deliberately changed the design of its phones so that chargers from the 2009 models could not be used on the 2010 models.This is known as _____.

A person's chronological age is how old he/she "feels" himself to be.

Which of the following refers to a person's ideal self?

Describe the situational factors that affect what consumers buy and when.

Celebrity endorsers try to appeal to consumers by being a part of their _____.

Shock advertising is designed to _____.