Exam 3: Consumer Behavior: How People Make Buying Decisions

Al manages a grocery store.He decided to put the bread on aisle 1 and the milk next to aisle 10.He is controlling his store's _____ to increase the time his customers spend in the store,which will hopefully result in more sales per customer.

Neuroticism refers to:

Agreeableness refers to how easy you are to get along with.

Opinion leaders are people with ____ in certain areas.

Which of the following refers to a person's self-concept?

_____ consists of certain characteristics of products consumers consider when they are making buying decisions.

Characteristics that are important to a consumer and often aid in making a purchase decision are known as _____.

Most market researchers consider a person's family to be one of the biggest determinants of buying behavior.

Explain how a person's self-concept and ideal self affects what he or she buys.

Jeff manages sales dealership of high-end luxury brand of automobile.His target market is limited to a specific social class,which restricts his customer base.If his company creates cars for middle class consumers he risks:

Products that carry a high level of risk and/or have a high price tag for a specific individual who is making the decision are known as _____.

_____ are the physical aspects of the selling environment retailers try to control.

Situational influences are permanent conditions that affect how buyers behave.

Market researchers tend to consider a person's _____ to be one of the biggest determinants of buying behavior.

Describe how companies market products to people based on their genders,life stages,and ages.

Physical factors include social situation,time situation,and the reason for purchase.

_____ refers to how diligent you are.

Marketers use different types of stimuli to:

_____ is a type of behavior that's repeated when it's rewarded.

An individual's disposition as other people see it is _____.