Question 1

_____ are a particular end state or outcome that a person would like to achieve.

Accepted Answer

A)  Subjective needs 
B)  Values 
C)  Goals 
D)  Societal ethics 
E)  Brand loyalties 
A)  Subjective needs 
B)  Values 
C)  Goals 
D)  Societal ethics 
E)  Brand loyalties

Question 2

_____ is defined as "an inner state of activation," with the activated energy directed to achieving a goal.

Accepted Answer

A)  Motivation 
B)  Persistence 
C)  Ability 
D)  Endurance 
E)  Revival 
A)  Motivation 
B)  Persistence 
C)  Ability 
D)  Endurance 
E)  Revival

Question 3

Helma needed to find a lawn mower to remove weeds that had grown rapidly after recent rains. Her need is best classified as a(n) _____.

Accepted Answer

A)  self-actualization need 
B)  symbolic need 
C)  hedonic need 
D)  functional need 
E)  egoistic need 
A)  self-actualization need 
B)  symbolic need 
C)  hedonic need 
D)  functional need 
E)  egoistic need

Question 4

Marketers can use _____ to uncover consumers' needs wherein they ask consumers to interpret a set of relatively ambiguous stimuli.

Accepted Answer

A)  scanner data 
B)  direct observations 
C)  indirect techniques 
D)  physiological measurements 
E)  electronic trackers 
A)  scanner data 
B)  direct observations 
C)  indirect techniques 
D)  physiological measurements 
E)  electronic trackers

Question 5

Our view of who we are and the way we think others view us is referred to as:

Accepted Answer

A)  self-projection. 
B)  consumer image. 
C)  consumer projection. 
D)  self-concept. 
E)  ego imaging. 
A)  self-projection. 
B)  consumer image. 
C)  consumer projection. 
D)  self-concept. 
E)  ego imaging.

Question 6

Voters are more likely to be motivated to support a politician who expresses their values.

Accepted Answer

A) True 
 B)False

Question 7

A(n)_____ is the inner struggle about which offering to acquire when each can satisfy an important but different need.

Accepted Answer

A)  approach-avoidance conflict 
B)  approach-approach conflict 
C)  closed-sided contradiction 
D)  open-sided contradiction 
E)  avoidance contradiction 
A)  approach-avoidance conflict 
B)  approach-approach conflict 
C)  closed-sided contradiction 
D)  open-sided contradiction 
E)  avoidance contradiction

Question 8

Which of the following is a type of perceived risk?

Accepted Answer

A)  Performance risk 
B)  Recognition risk 
C)  Information risk 
D)  Literacy risk 
E)  Business risk 
A)  Performance risk 
B)  Recognition risk 
C)  Information risk 
D)  Literacy risk 
E)  Business risk

Question 9

Dairymeisters, a company that makes food products, conducts a survey that reveals that delicious desserts usually have a high fat and calorie content. In order to capitalize on this, they begin the development of a low-calorie, healthy, and delicious dessert as a substitute to the high-fat items. This is an example of how marketers can help consumers resolve:

Accepted Answer

A)  avoidance-avoidance conflict. 
B)  approach-avoidance conflict. 
C)  approach-approach conflict. 
D)  approach contradiction. 
E)  avoidance contradiction. 
A)  avoidance-avoidance conflict. 
B)  approach-avoidance conflict. 
C)  approach-approach conflict. 
D)  approach contradiction. 
E)  avoidance contradiction.

Question 10

Carol had considered buying a 2015 Raddo Car. While researching the car before she bought it, she came across a magazine article claiming that the car's brakes were prone to failure. Carol was motivated to pay attention to the article because of the information's:

Accepted Answer

A)  perceived safety risk. 
B)  congruence with her values. 
C)  approach-approach needs conflict. 
D)  personal relevance. 
E)  cognitive stimulation. 
A)  perceived safety risk. 
B)  congruence with her values. 
C)  approach-approach needs conflict. 
D)  personal relevance. 
E)  cognitive stimulation.

Question 11

_____ is a consumer's experience of being motivated with respect to a product or service, or decisions and actions about these.

Accepted Answer

A)  Simulating need 
B)  Felt involvement 
C)  Service positioning 
D)  Implied marketing 
E)  Risk perception 
A)  Simulating need 
B)  Felt involvement 
C)  Service positioning 
D)  Implied marketing 
E)  Risk perception

Question 12

Consumers with a(n) _____ tend to be involved in shopping and seeking brand information.

Accepted Answer

A)  high need for cognition 
B)  high optimum stimulation level 
C)  low need for cognition 
D)  low need for conation 
E)  low need for perception 
A)  high need for cognition 
B)  high optimum stimulation level 
C)  low need for cognition 
D)  low need for conation 
E)  low need for perception

Question 13

Shelly went to buy toothpaste at a nearby store. She quickly checked whether either of the two brands she regularly bought was on sale, and she chose the cheaper one. Shelly's _____ in choosing the toothpaste.

Accepted Answer

A)  ​ability is low 
B)  risks are high 
C)  enthusiasm is high 
D)  opportunity is low 
E)  motivation is low 
A)  ​ability is low 
B)  risks are high 
C)  enthusiasm is high 
D)  opportunity is low 
E)  motivation is low

Question 14

Zina has been using computers all her life and has extensive knowledge about hardware and software. In this context, Zina can process information about computers more extensively when the information is stated in terms of _____.

Accepted Answer

A)  specific attributes 
B)  discrete values 
C)  open-ended analogies 
D)  general beliefs 
E)  instant benefits 
A)  specific attributes 
B)  discrete values 
C)  open-ended analogies 
D)  general beliefs 
E)  instant benefits

Question 15

Discuss how consumers find things personally relevant when they have a bearing on activated needs.

Accepted Answer

Consumers find things personally relevan

Question 16

A survey has been conducted by different groups of marketers to find out the taste interests of cake lovers. The survey reveals that some groups of consumers like low-sugar cakes and other groups of consumers like rich, fondant cakes. In this scenario, marketers are most likely to use consumer needs, goals, or values to:

Accepted Answer

A)  create new requirements for consumers. 
B)  create new marketing beliefs. 
C)  heighten emotional awareness. 
D)  segment the market. 
E)  stimulate cognitions. 
A)  create new requirements for consumers. 
B)  create new marketing beliefs. 
C)  heighten emotional awareness. 
D)  segment the market. 
E)  stimulate cognitions.

Question 17

Explain the different types of felt involvement.

Accepted Answer

Felt involvement can be categorized into

Question 18

_____ refers to the extent to which buying, using, or disposing of an offering is perceived to have the potential to harm one's safety.

Accepted Answer

A)  Social risk 
B)  Uncertainty risk 
C)  Time risk 
D)  Physical risk 
E)  Performance risk 
A)  Social risk 
B)  Uncertainty risk 
C)  Time risk 
D)  Physical risk 
E)  Performance risk

Question 19

Compare and contrast the different types of consumer needs.

Accepted Answer

Consumer needs can be broadly categorize

Question 20

Tara has been thinking about losing some weight before her cousin's wedding and comes across an ad for a quick method for weight loss. She wants to believe the service advertised and is convinced that it will help her lose weight. This type of information processing is called:

Accepted Answer

A)  motivated reasoning. 
B)  felt involvement. 
C)  image-based reasoning. 
D)  enduring involvement. 
E)  simulated thinking. 
A)  motivated reasoning. 
B)  felt involvement. 
C)  image-based reasoning. 
D)  enduring involvement. 
E)  simulated thinking.

_____ are a particular end state or outcome that a person would like to achieve.

_____ is defined as "an inner state of activation," with the activated energy directed to achieving a goal.

Helma needed to find a lawn mower to remove weeds that had grown rapidly after recent rains. Her need is best classified as a(n) _____.

Marketers can use _____ to uncover consumers' needs wherein they ask consumers to interpret a set of relatively ambiguous stimuli.

Our view of who we are and the way we think others view us is referred to as:

Voters are more likely to be motivated to support a politician who expresses their values.

A(n)_____ is the inner struggle about which offering to acquire when each can satisfy an important but different need.

Which of the following is a type of perceived risk?

Carol had considered buying a 2015 Raddo Car. While researching the car before she bought it, she came across a magazine article claiming that the car's brakes were prone to failure. Carol was motivated to pay attention to the article because of the information's:

_____ is a consumer's experience of being motivated with respect to a product or service, or decisions and actions about these.

Consumers with a(n) _____ tend to be involved in shopping and seeking brand information.

Shelly went to buy toothpaste at a nearby store. She quickly checked whether either of the two brands she regularly bought was on sale, and she chose the cheaper one. Shelly's _____ in choosing the toothpaste.

Zina has been using computers all her life and has extensive knowledge about hardware and software. In this context, Zina can process information about computers more extensively when the information is stated in terms of _____.

Discuss how consumers find things personally relevant when they have a bearing on activated needs.

Explain the different types of felt involvement.

_____ refers to the extent to which buying, using, or disposing of an offering is perceived to have the potential to harm one's safety.

Compare and contrast the different types of consumer needs.

Tara has been thinking about losing some weight before her cousin's wedding and comes across an ad for a quick method for weight loss. She wants to believe the service advertised and is convinced that it will help her lose weight. This type of information processing is called:

Understanding Consumer Behavior

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 2: Motivation, Ability, and Opportunity

_____ are a particular end state or outcome that a person would like to achieve.

_____ is defined as "an inner state of activation," with the activated energy directed to achieving a goal.

Helma needed to find a lawn mower to remove weeds that had grown rapidly after recent rains. Her need is best classified as a(n) _____.

Marketers can use _____ to uncover consumers' needs wherein they ask consumers to interpret a set of relatively ambiguous stimuli.

Our view of who we are and the way we think others view us is referred to as:

Voters are more likely to be motivated to support a politician who expresses their values.

A(n)_____ is the inner struggle about which offering to acquire when each can satisfy an important but different need.

Which of the following is a type of perceived risk?

Carol had considered buying a 2015 Raddo Car. While researching the car before she bought it, she came across a magazine article claiming that the car's brakes were prone to failure. Carol was motivated to pay attention to the article because of the information's:

_____ is a consumer's experience of being motivated with respect to a product or service, or decisions and actions about these.

Consumers with a(n) _____ tend to be involved in shopping and seeking brand information.

Shelly went to buy toothpaste at a nearby store. She quickly checked whether either of the two brands she regularly bought was on sale, and she chose the cheaper one. Shelly's _____ in choosing the toothpaste.

Zina has been using computers all her life and has extensive knowledge about hardware and software. In this context, Zina can process information about computers more extensively when the information is stated in terms of _____.

Discuss how consumers find things personally relevant when they have a bearing on activated needs.

Explain the different types of felt involvement.

_____ refers to the extent to which buying, using, or disposing of an offering is perceived to have the potential to harm one's safety.

Compare and contrast the different types of consumer needs.

Tara has been thinking about losing some weight before her cousin's wedding and comes across an ad for a quick method for weight loss. She wants to believe the service advertised and is convinced that it will help her lose weight. This type of information processing is called:

Understanding Consumer Behavior

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters