Question 1

Explain how marketers identify consumers' needs.

Accepted Answer

Marketers identify consumers' needs thro

Question 2

A need is an external state of tension experienced as a similarity between the current state and a desired state.

Accepted Answer

A) True 
 B)False

Question 3

Fulfilling social needs requires the presence or actions of other people.

Accepted Answer

A) True 
 B)False

Question 4

Cognitive style refers to a consumer's:

Accepted Answer

A)  decisions about brand choices, consumption, disposition, and spending. 
B)  experience of being motivated with respect to a product or service. 
C)  knowledge of and access to cultural resources. 
D)  ability to accurately assess their physical resources. 
E)  preferences for ways information should be presented. 
A)  decisions about brand choices, consumption, disposition, and spending. 
B)  experience of being motivated with respect to a product or service. 
C)  knowledge of and access to cultural resources. 
D)  ability to accurately assess their physical resources. 
E)  preferences for ways information should be presented.

Question 5

Self-concept is the abstract, enduring belief about what is right/wrong, important, or good/bad.

Accepted Answer

A) True 
 B)False

Question 6

Which of the following statements is true of prevention-focused consumers?

Accepted Answer

A)  They are highly receptive to new products. 
B)  They tend to be the target for marketers launching a new product. 
C)  They are motivated to act in ways to achieve positive outcomes. 
D)  They tend to preserve the status quo by staying with the option they know. 
E)  They focus on hopes, wants, and accomplishments. 
A)  They are highly receptive to new products. 
B)  They tend to be the target for marketers launching a new product. 
C)  They are motivated to act in ways to achieve positive outcomes. 
D)  They tend to preserve the status quo by staying with the option they know. 
E)  They focus on hopes, wants, and accomplishments.

Question 7

Which of the following statements is true of consumers under time pressure to make a decision?

Accepted Answer

A)  They place less emphasis on negative information. 
B)  They tend to be creative at coming up with novel solutions. 
C)  They acquire limited information about a product or service. 
D)  They place more emphasis on positive information. 
E)  They process information very systematically. 
A)  They place less emphasis on negative information. 
B)  They tend to be creative at coming up with novel solutions. 
C)  They acquire limited information about a product or service. 
D)  They place more emphasis on positive information. 
E)  They process information very systematically.

Question 8

Perceived risk is the extent to which a consumer:

Accepted Answer

A)  has the fear of using a product. 
B)  has planned the consequences of an action. 
C)  has spent time using and considering a product or service. 
D)  anticipates negative consequences of an action. 
E)  considers the potential rewards of using a particular product or service. 
A)  has the fear of using a product. 
B)  has planned the consequences of an action. 
C)  has spent time using and considering a product or service. 
D)  anticipates negative consequences of an action. 
E)  considers the potential rewards of using a particular product or service.

Question 9

Explain perceived risk and how it affects consumer behavior.

Accepted Answer

Perceived risk refers to the consumer's

Question 10

Alan became interested in baby toys when his daughter was born. His interest in the toys declined when his daughter turned 2 years old. This is an example of _____.

Accepted Answer

A)  internal motivation 
B)  reasoning motivation 
C)  reiterating involvement 
D)  enduring involvement 
E)  situational involvement 
A)  internal motivation 
B)  reasoning motivation 
C)  reiterating involvement 
D)  enduring involvement 
E)  situational involvement

Question 11

Which of the following statements is true of perceived risk?

Accepted Answer

A)  It is high when positive outcomes are unlikely. 
B)  It is high when an old service or product is offered. 
C)  It is high when an offering has a low price. 
D)  It is high when an offering is technologically simple. 
E)  It is high when negative outcomes are likely. 
A)  It is high when positive outcomes are unlikely. 
B)  It is high when an old service or product is offered. 
C)  It is high when an offering has a low price. 
D)  It is high when an offering is technologically simple. 
E)  It is high when negative outcomes are likely.

Question 12

Consumers find nontechnical and qualitative data more difficult to handle than technical or quantitative information.

Accepted Answer

A) True 
 B)False

Question 13

According to Maslow, people generally fulfill higher-order needs before they fulfill lower-order needs.

Accepted Answer

A) True 
 B)False

Question 14

Cindy has had an interest in Barbie dolls since she was 7 years old. She continues to collect Barbie dolls and attends conventions with other Barbie doll enthusiasts. Cindy has _____ in Barbie dolls.

Accepted Answer

A)  reiterating involvement 
B)  situational involvement 
C)  cognitive involvement 
D)  enduring involvement 
E)  affective involvement 
A)  reiterating involvement 
B)  situational involvement 
C)  cognitive involvement 
D)  enduring involvement 
E)  affective involvement

Question 15

Which of the following statements is true of the original Maslow's hierarchy?

Accepted Answer

A)  Needs are not always ordered exactly as in this hierarchy. 
B)  Lower-order needs are always fulfilled before higher-order needs. 
C)  Ordering of needs are always consistent across individuals or cultures. 
D)  The hierarchy takes into consideration the intensity of needs. 
E)  The hierarchy considers the resulting effect on motivation. 
A)  Needs are not always ordered exactly as in this hierarchy. 
B)  Lower-order needs are always fulfilled before higher-order needs. 
C)  Ordering of needs are always consistent across individuals or cultures. 
D)  The hierarchy takes into consideration the intensity of needs. 
E)  The hierarchy considers the resulting effect on motivation.

Question 16

Len drives a car that was a gift from his father on a birthday almost a decade ago. In spite of the age of the car, Len enjoys driving around in it. However, as a partner in a major law firm he is expected to drive an expensive, luxury automobile, and he is disrespected by other partners for having an older car. In this scenario, there is a high degree of _____ for Len.

Accepted Answer

A)  uncertainty risk 
B)  social risk 
C)  financial risk 
D)  physical risk 
E)  performance risk 
A)  uncertainty risk 
B)  social risk 
C)  financial risk 
D)  physical risk 
E)  performance risk

Question 17

Ben wants to purchase a new tablet. He spends a lot of time researching the latest features available on different brands of tablets. He extensively reads most of the technology consumer blogs. In this scenario, Ben has created a willingness to expend time and energy on preparations to purchase the target, making him a(n) _____ consumer.

Accepted Answer

A)  risk-taking 
B)  strategic 
C)  opportunistic 
D)  self-centered 
E)  motivated 
A)  risk-taking 
B)  strategic 
C)  opportunistic 
D)  self-centered 
E)  motivated

Question 18

Self-actualization is the need for prestige, success, accomplishment, and self-esteem.

Accepted Answer

A) True 
 B)False

Question 19

Joshua saw an online article with information that was slightly negative about the brand of personal computer he had just bought. He then looked up other articles on the Internet to see if this was the case. In this scenario, which of the following factors is affecting Joshua's motivation?

Accepted Answer

A)  Increase in aptitude 
B)  Decreasing affective involvement 
C)  Increase in perceived risk 
D)  Inconsistency with attitudes 
E)  Increasing risk aversion 
A)  Increase in aptitude 
B)  Decreasing affective involvement 
C)  Increase in perceived risk 
D)  Inconsistency with attitudes 
E)  Increasing risk aversion

Question 20

_____ occurs when a consumer must choose between two or more equally desirable options that fulfill different needs.

Accepted Answer

A)  Approach-avoidance conflict 
B)  Approach-approach conflict 
C)  Close-ended contradiction 
D)  Open-sided contradiction 
E)  Preventive contradiction 
A)  Approach-avoidance conflict 
B)  Approach-approach conflict 
C)  Close-ended contradiction 
D)  Open-sided contradiction 
E)  Preventive contradiction

Explain how marketers identify consumers' needs.

A need is an external state of tension experienced as a similarity between the current state and a desired state.

Fulfilling social needs requires the presence or actions of other people.

Cognitive style refers to a consumer's:

Self-concept is the abstract, enduring belief about what is right/wrong, important, or good/bad.

Which of the following statements is true of prevention-focused consumers?

Which of the following statements is true of consumers under time pressure to make a decision?

Perceived risk is the extent to which a consumer:

Explain perceived risk and how it affects consumer behavior.

Alan became interested in baby toys when his daughter was born. His interest in the toys declined when his daughter turned 2 years old. This is an example of _____.

Which of the following statements is true of perceived risk?

Consumers find nontechnical and qualitative data more difficult to handle than technical or quantitative information.

According to Maslow, people generally fulfill higher-order needs before they fulfill lower-order needs.

Cindy has had an interest in Barbie dolls since she was 7 years old. She continues to collect Barbie dolls and attends conventions with other Barbie doll enthusiasts. Cindy has _____ in Barbie dolls.

Which of the following statements is true of the original Maslow's hierarchy?

Self-actualization is the need for prestige, success, accomplishment, and self-esteem.

Joshua saw an online article with information that was slightly negative about the brand of personal computer he had just bought. He then looked up other articles on the Internet to see if this was the case. In this scenario, which of the following factors is affecting Joshua's motivation?

_____ occurs when a consumer must choose between two or more equally desirable options that fulfill different needs.

Understanding Consumer Behavior

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 2: Motivation, Ability, and Opportunity

Explain how marketers identify consumers' needs.

A need is an external state of tension experienced as a similarity between the current state and a desired state.

Fulfilling social needs requires the presence or actions of other people.

Cognitive style refers to a consumer's:

Self-concept is the abstract, enduring belief about what is right/wrong, important, or good/bad.

Which of the following statements is true of prevention-focused consumers?

Which of the following statements is true of consumers under time pressure to make a decision?

Perceived risk is the extent to which a consumer:

Explain perceived risk and how it affects consumer behavior.

Alan became interested in baby toys when his daughter was born. His interest in the toys declined when his daughter turned 2 years old. This is an example of _____.

Which of the following statements is true of perceived risk?

Consumers find nontechnical and qualitative data more difficult to handle than technical or quantitative information.

According to Maslow, people generally fulfill higher-order needs before they fulfill lower-order needs.

Cindy has had an interest in Barbie dolls since she was 7 years old. She continues to collect Barbie dolls and attends conventions with other Barbie doll enthusiasts. Cindy has _____ in Barbie dolls.

Which of the following statements is true of the original Maslow's hierarchy?

Self-actualization is the need for prestige, success, accomplishment, and self-esteem.

Joshua saw an online article with information that was slightly negative about the brand of personal computer he had just bought. He then looked up other articles on the Internet to see if this was the case. In this scenario, which of the following factors is affecting Joshua's motivation?

_____ occurs when a consumer must choose between two or more equally desirable options that fulfill different needs.

Understanding Consumer Behavior

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters