Question 1

Bill loved hang gliding. He enjoyed going out by himself to enjoy the thrilling sensation of flying like a bird. This is an example of a _____.

Accepted Answer

A)  social need 
B)  functional need 
C)  non-social need 
D)  symbolic need 
E)  hedonic need 
A)  social need 
B)  functional need 
C)  non-social need 
D)  symbolic need 
E)  hedonic need

Question 2

In the context of the various types of need conflict, briefly explain an approach-avoidance conflict.

Accepted Answer

An approach-avoidance conflict is a psyc

Question 3

Briefly discuss how inconsistency with attitudes can affect motivation.

Accepted Answer

Inconsistency with attitudes can affect

Question 4

A person is extremely prone to motivated reasoning when his or her self-esteem is at stake.​

Accepted Answer

A) True 
 B)False

Question 5

Ellen is driving down the road with the car's radio on. An ad for a new store is being aired as Ellen maneuvers through heavy traffic. Although Ellen enjoys shopping and is always interested in new stores, she pays more attention to her driving than the ad. In this scenario, Ellen has limited _____ to pay attention to the ad.

Accepted Answer

A)  reasoning 
B)  ability 
C)  opportunity 
D)  felt involvement 
E)  cognitive capacity 
A)  reasoning 
B)  ability 
C)  opportunity 
D)  felt involvement 
E)  cognitive capacity

Question 6

Chris wants to buy a new car. He watches a commercial of a DarnMotors car and has decided that he would like to test drive one of its latest models. He is probably motivated by the commercial because the information was:

Accepted Answer

A)  personally relevant. 
B)  presented in a humorous way. 
C)  based on what others thought of the car. 
D)  moderately inconsistent with his prior attitudes. 
E)  based on knowledge and experience. 
A)  personally relevant. 
B)  presented in a humorous way. 
C)  based on what others thought of the car. 
D)  moderately inconsistent with his prior attitudes. 
E)  based on knowledge and experience.

Question 7

In the context of involvement, consumers can be involved with many different entities, which makes it important to identify the:

Accepted Answer

A)  object of involvement. 
B)  degree of subjective involvement. 
C)  specific emotions elicited by the involvement. 
D)  enduring needs. 
E)  situational needs. 
A)  object of involvement. 
B)  degree of subjective involvement. 
C)  specific emotions elicited by the involvement. 
D)  enduring needs. 
E)  situational needs.

Question 8

_____ refers to any aspect of a situation that diverts consumers' attention.

Accepted Answer

A)  Reasoning 
B)  A comprehensive pause 
C)  An opportunistic pause 
D)  Distraction 
E)  Cognition 
A)  Reasoning 
B)  A comprehensive pause 
C)  An opportunistic pause 
D)  Distraction 
E)  Cognition

Question 9

In the context of objects of involvement, consumers involved in certain decisions and behaviors are experiencing a(n) _____.

Accepted Answer

A)  objective response 
B)  response involvement 
C)  motivated reasoning 
D)  rational involvement 
E)  cognitive collaboration 
A)  objective response 
B)  response involvement 
C)  motivated reasoning 
D)  rational involvement 
E)  cognitive collaboration

Question 10

Crystal had put on some weight due to a medical condition. She went on a strict diet to reduce the weight she had gained during her illness. She managed to lose 30 pounds, and she was proud of her achievement. In the context of appraisal theory, her emotion of pride is the result of:

Accepted Answer

A)  using indirect techniques to satisfy her needs, wishes, and fantasies. 
B)  achieving an outcome consistent with her goals. 
C)  her being motivated to act in a way that would avoid negative outcomes. 
D)  overcoming approach-avoidance conflict. 
E)  overcoming avoidance-avoidance conflict. 
A)  using indirect techniques to satisfy her needs, wishes, and fantasies. 
B)  achieving an outcome consistent with her goals. 
C)  her being motivated to act in a way that would avoid negative outcomes. 
D)  overcoming approach-avoidance conflict. 
E)  overcoming avoidance-avoidance conflict.

Question 11

Discuss the factors that affect a consumer's ability to act.

Accepted Answer

There are several factors that can affec

Question 12

Consumers with a(n) _____ enjoy being involved in mentally taxing activities like reading and deeply processing information when making decisions.

Accepted Answer

A)  high need for cognition 
B)  high optimum stimulation level 
C)  low need for cognition 
D)  low need for conation 
E)  low need for perception 
A)  high need for cognition 
B)  high optimum stimulation level 
C)  low need for cognition 
D)  low need for conation 
E)  low need for perception

Question 13

According to Maslow's theory, _____ is the need for self-fulfillment and enriching experiences.

Accepted Answer

A)  egoistic involvement 
B)  self-contentment 
C)  societal need 
D)  physiological need 
E)  self-actualization 
A)  egoistic involvement 
B)  self-contentment 
C)  societal need 
D)  physiological need 
E)  self-actualization

Question 14

In the context of the various types of need conflict, briefly explain an approach-approach conflict.

Accepted Answer

An approach-approach conflict occurs whe

Question 15

Anne considers herself an environmentalist. However, she also likes the convenience of bottled water. Purchasing water in a non-ecological, disposable, plastic bottle would be a _____ for Anne?

Accepted Answer

A)  performance risk 
B)  physical risk 
C)  safety risk 
D)  social risk 
E)  psychological risk 
A)  performance risk 
B)  physical risk 
C)  safety risk 
D)  social risk 
E)  psychological risk

Question 16

Briefly explain the factors affecting a consumer's opportunity to process information or behave in a certain way.

Accepted Answer

There are several factors that can affec

Question 17

Clay has invited his friends to a dinner party at his new house. When he provides his friends the directions to his new house, he draws a detailed map of the area rather than providing listed written instructions. Clay's way of presenting the information is influenced by his:

Accepted Answer

A)  affective processing. 
B)  cognitive style. 
C)  motivated reasoning. 
D)  business intellect. 
E)  education level. 
A)  affective processing. 
B)  cognitive style. 
C)  motivated reasoning. 
D)  business intellect. 
E)  education level.

Question 18

Physical capabilities can affect how, when, where, and whether consumers make decisions and take actions.

Accepted Answer

A) True 
 B)False

Question 19

Tom wants to achieve his goal of scoring high grades at school. To this effect he is always on time for class, listens and takes lengthy notes during lectures, and studies hard for exams. This is an example of a(n) _____.

Accepted Answer

A)  hedonic goal 
B)  abstract goal 
C)  concrete goal 
D)  social goal 
E)  affective goal 
A)  hedonic goal 
B)  abstract goal 
C)  concrete goal 
D)  social goal 
E)  affective goal

Question 20

Personal relevance is something that:

Accepted Answer

A)  has an indirect bearing on the self. 
B)  leads to lower or moderate levels of motivation. 
C)  leads to a moderate inconsistency with prior attitudes. 
D)  has potentially significant consequences or implications for our lives. 
E)  allows us to know the enduring beliefs about what is right/wrong, important, or good/bad. 
A)  has an indirect bearing on the self. 
B)  leads to lower or moderate levels of motivation. 
C)  leads to a moderate inconsistency with prior attitudes. 
D)  has potentially significant consequences or implications for our lives. 
E)  allows us to know the enduring beliefs about what is right/wrong, important, or good/bad.

Bill loved hang gliding. He enjoyed going out by himself to enjoy the thrilling sensation of flying like a bird. This is an example of a _____.

In the context of the various types of need conflict, briefly explain an approach-avoidance conflict.

Briefly discuss how inconsistency with attitudes can affect motivation.

A person is extremely prone to motivated reasoning when his or her self-esteem is at stake.

Chris wants to buy a new car. He watches a commercial of a DarnMotors car and has decided that he would like to test drive one of its latest models. He is probably motivated by the commercial because the information was:

In the context of involvement, consumers can be involved with many different entities, which makes it important to identify the:

_____ refers to any aspect of a situation that diverts consumers' attention.

In the context of objects of involvement, consumers involved in certain decisions and behaviors are experiencing a(n) _____.

Crystal had put on some weight due to a medical condition. She went on a strict diet to reduce the weight she had gained during her illness. She managed to lose 30 pounds, and she was proud of her achievement. In the context of appraisal theory, her emotion of pride is the result of:

Discuss the factors that affect a consumer's ability to act.

Consumers with a(n) _____ enjoy being involved in mentally taxing activities like reading and deeply processing information when making decisions.

According to Maslow's theory, _____ is the need for self-fulfillment and enriching experiences.

In the context of the various types of need conflict, briefly explain an approach-approach conflict.

Anne considers herself an environmentalist. However, she also likes the convenience of bottled water. Purchasing water in a non-ecological, disposable, plastic bottle would be a _____ for Anne?

Briefly explain the factors affecting a consumer's opportunity to process information or behave in a certain way.

Clay has invited his friends to a dinner party at his new house. When he provides his friends the directions to his new house, he draws a detailed map of the area rather than providing listed written instructions. Clay's way of presenting the information is influenced by his:

Physical capabilities can affect how, when, where, and whether consumers make decisions and take actions.

Tom wants to achieve his goal of scoring high grades at school. To this effect he is always on time for class, listens and takes lengthy notes during lectures, and studies hard for exams. This is an example of a(n) _____.

Personal relevance is something that:

Understanding Consumer Behavior

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

Exam 2: Motivation, Ability, and Opportunity

Bill loved hang gliding. He enjoyed going out by himself to enjoy the thrilling sensation of flying like a bird. This is an example of a _____.

In the context of the various types of need conflict, briefly explain an approach-avoidance conflict.

Briefly discuss how inconsistency with attitudes can affect motivation.

A person is extremely prone to motivated reasoning when his or her self-esteem is at stake.​

Chris wants to buy a new car. He watches a commercial of a DarnMotors car and has decided that he would like to test drive one of its latest models. He is probably motivated by the commercial because the information was:

In the context of involvement, consumers can be involved with many different entities, which makes it important to identify the:

_____ refers to any aspect of a situation that diverts consumers' attention.

In the context of objects of involvement, consumers involved in certain decisions and behaviors are experiencing a(n) _____.

Crystal had put on some weight due to a medical condition. She went on a strict diet to reduce the weight she had gained during her illness. She managed to lose 30 pounds, and she was proud of her achievement. In the context of appraisal theory, her emotion of pride is the result of:

Discuss the factors that affect a consumer's ability to act.

Consumers with a(n) _____ enjoy being involved in mentally taxing activities like reading and deeply processing information when making decisions.

According to Maslow's theory, _____ is the need for self-fulfillment and enriching experiences.

In the context of the various types of need conflict, briefly explain an approach-approach conflict.

Anne considers herself an environmentalist. However, she also likes the convenience of bottled water. Purchasing water in a non-ecological, disposable, plastic bottle would be a _____ for Anne?

Briefly explain the factors affecting a consumer's opportunity to process information or behave in a certain way.

Clay has invited his friends to a dinner party at his new house. When he provides his friends the directions to his new house, he draws a detailed map of the area rather than providing listed written instructions. Clay's way of presenting the information is influenced by his:

Physical capabilities can affect how, when, where, and whether consumers make decisions and take actions.

Tom wants to achieve his goal of scoring high grades at school. To this effect he is always on time for class, listens and takes lengthy notes during lectures, and studies hard for exams. This is an example of a(n) _____.

Personal relevance is something that:

Understanding Consumer Behavior

From Exposure to Comprehension

Memory and Knowledge

Attitudes Based on High Effort

Attitudes Based on Low Effort

Problem Recognition and Information Search

Judgment and Decision Making Based on High Effort

Judgment and Decision Making Based on Low Effort

Post-Decision Processes

Social Influences on Consumer Behavior

Consumer Diversity

Household and Social Class Influences

Psychographics: Values, Personality, and Lifestyles

Innovations: Adoption, Resistance, and Diffusion

Symbolic Consumer Behavior

Marketing, Ethics, and Social Responsibility in Today's Consumer Society

Filters

A person is extremely prone to motivated reasoning when his or her self-esteem is at stake.