Exam 16: Sustainable Marketing: Social Responsibility and Ethics

Jeff Barkins is a conscientious marketing manager.Sometimes,Jeff and his staff are unclear what decisions to make when faced with moral dilemmas.Jeff and other managers could create broad guidelines that everyone in the organization must follow in the form of a ________.

Large marketing companies can use patents and heavy promotion spending to ________.

________ marketing calls for meeting the present needs of consumers and businesses while also preserving or enhancing the ability of future generations to meet their needs.

New World Food Supplements continuously seeks real product and marketing improvements.Obviously,New World is involved in customer-value marketing.

What are the traditional rights of sellers and buyers?

Which of the following is most responsible for the shrinking number of competitors in almost every major industry?

The success of the Tom Dennis Ford dealership has been built largely on return customers and word-of-mouth recommendations.The majority of sales are made to customers who have purchased a vehicle at the dealership before or who know someone who had a positive experience purchasing a vehicle there.The sales force at the Tom Dennis Ford dealership most likely knows that using high-pressure selling does not work if the dealership wants to ________.

In response to charges of ________,marketers point out that advertising makes much of television and radio free to users and also keeps down the cost of magazines and newspapers.

Describe the three different categories of deceptive marketing practices.

Whereas the societal marketing concept considers the future welfare of consumers and the sustainable marketing concept considers future company needs,the strategic planning concept considers both.

Compare and contrast the four types of products in the societal classification of products.

Which of the following advertising situations would least likely be considered "puffery"?

________ persuades people to buy goods they had no thought of buying.

Environmentalists assert that the marketing system's goal should be to maximize ________.

Setting prices below cost,threatening to cut off business with suppliers,and discouraging the purchase of a competitor's products are all examples of ________.

Describe the impact of a company's marketing practices on other business.

Jeremy Clarkson,a marketing critic,is concerned about the pervasiveness of marketing.He points to advertising messages everywhere,from Web sites and e-mails to unwanted direct mail and catalogs to television commercials and product tie-ins to billboards and store signages.Jeremy is concerned about ________.

Seatbelts are considered to be salutary products.

Companies that practice perceived obsolescence cause their products to become obsolete before they actually should need replacement.

Each basic consumer right has led to more specific proposals from consumerists,such as nutritional and ingredient labeling.