Exam 16: Sustainable Marketing: Social Responsibility and Ethics

Marketers are most effective when they appeal to ________ rather than when they ________.

________ is a management approach that involves developing strategies that both support the environment and produce profits for the company.

________ involves thinking ahead to create products that are easier to recover,reuse,recycle,or safely return to nature after usage,thus becoming part of the ecological cycle.

Which sustainable marketing principle emphasizes building long-run consumer loyalty and relationships?

Maytag's front-loading Neptune washer provides superior cleaning and energy efficiency.The Neptune washer is an example of a ________ product.

Barriers to entry is a ________ decision made by marketers that may be called into question under the law.

Identify the major social criticisms of marketing.

In the progress toward environmental sustainability,a company must first develop a sustainability vision,which serves as a guide to the future.

List the consumer rights called for by consumer advocates.

It is most accurate to say that within a company,ethics and social responsibility require a ________.

________ products give both high immediate satisfaction and high long-run benefits.

Which of the following is the best example of a salutary product?

The management strategy of environmental sustainability focuses on developing ways to support the environment while also producing profits.

Describe product stewardship,design for environment (DFE),and cradle-to-cradle practices.

A major step in regulating "unfair or deceptive acts or practices" was the enactment of the ________ in 1938.

When a company makes marketing decisions by considering consumers' wants and interests,the company's requirements,and society's long-run interests,it is practicing ________ marketing.

If some resellers try to charge too much relative to the value they add,other resellers will step in with lower prices.

Several companies,some of them operating through the Internet,offer "paycheck advances." Consumers are encouraged to take out a loan against a paycheck they expect to receive in the near future.These short-term loans with high-interest rates,and high penalties for late payments,are often marketed to consumers who do not have traditional bank accounts.These companies could most easily be criticized for which of the following?

Satisfying consumers' immediate needs and desires does not always serve the future best interests of either customers or the business.

Innovative marketing is ________.