Exam 16: Sustainable Marketing: Social Responsibility and Ethics

In societal marketing,it is accurate to say that companies should try to turn ________.

When a company expands by developing its own products rather than acquiring a competitor,the company is likely to be accused of reducing competition.

Though marketers may make long-term gains with high-pressure selling tactics,this approach can do serious damage to short-term customer relationships.

Companies emphasizing ________ are developing "green marketing" programs that develop ecologically safer products,recyclable and biodegradable packaging,and more energy-efficient operations.

Reverend John McTally wants people to resist the temptation to shop.He annually leads a group of volunteers in his post-Thanksgiving Buy Nothing Parade in front of Macy's in Manhattan.The Reverend is criticizing the American marketing system for creating ________.

Recently,a class-action lawsuit was brought against McDonald's,charging that its food has contributed to the nationwide obesity epidemic.The suit was eventually dismissed,but many critics continue to point out the health dangers of many fast food menu items.These critics are concerned that the fast food industry is pushing ________.

Deceptive packaging includes exaggerating package contents through subtle design,using misleading labeling,or describing size in misleading terms.

Advertising "puffery" is a term for ________.

When a company chooses what principle to follow on issues of ethics and social responsibility,there are two common philosophies to use as guides: first,let the free market and legal system decide,and second,let individual managers and companies choose.

The two major citizen action movements to keep businesses in line are ________.

The societal marketing challenge for makers of which type of product is to add some agreeable qualities so that it will become more desirable in the consumers' minds?

As international trade barriers come down and global markets expand,environmental issues are having ________ impact on international trade.

Sunset Lawn Service puts most of its resources into value-building marketing investments.The management at Sunset is practicing consumer-oriented marketing.

Business has been accused of overselling private goods at the expense of public goods because as private goods increase,they require more public services that are usually not forthcoming.

Identify the social costs of increased automobile ownership.Describe two options for restoring the balance between private and public goods.Give specific examples.

Briefly describe the ways marketing is accused of harming the consumer.

It is most accurate to say that the recent Great Recession has resulted in ________.

Carboi is a company that offers consumers the opportunity to buy carbon offsets,which are contributions to projects that combat global warming by reducing carbon emissions.Carboi offers contribution packages for driving,flying,and home energy use.Through Carboi,consumers can pay some of the ________ costs of their private goods and services.

What are deficient products?

Marketers are most effective when they attempt to create new wants rather than when they appeal to existing ones.