Exam 4: Lodging

List and provide examples of the three ways in which hotels are classified.

__________ are lodging facilities where the owner lives on premises or nearby and provides memorable, attractive accommodations and breakfast.

Hotels classified by price would include: • City, resort, airport and freeway • Luxury, all-suite, economy and budget • Full-service, mid-scale, extended stay and limited service • Spa, convention, casino and B&B

Franchisee benefits include all of the following except: • National advertising • Centralized reservation system • Discount franchise fees • A set of plans for building

Motel 6 got its name from: • The lower number of floors in each operation • The number of rooms on a floor • The original cost of a room was $6 • The advertising company thought it was a catchy name

The majority of franchise growth is found in North America which hosts more than _____________ brand extensions and franchised hotel brands. • 100 • 120 • 150 • 180

Hotels may be classified by a number of factors including location, price, and: • Number of parking spaces • Number of full-service restaurants • Types of meeting rooms available • Types of service provided

The Hilton and Sheraton brands did not begin franchising until the: • 1950's • 1960's • 1970's • 1980's

The management contract typically allows for a hotel company to manage a property for: • Perpetuity • 5, 10, or 20 years • As long as profits stay at 20% or more • 2-3 years

Which of the following is a benefit to the franchise company? • The need to be careful in the selection of potential franchisees. • Increased market share and recognition. • Increased costs for negotiating volume discounts for franchisees. • Requiring conformity to the franchise agreement.

Who, due to a disappointing experience while traveling with family, developed the worlds largest lodging enterprise? • Bill Marriott • Howard Johnson • Kemmons Wilson • Caesar Ritz