Exam 13: Field Research and Focus Group Research

When conducting field research, one should

After studying convenience store culture for a while, Dr. Hanowski begins to learn the "lingo" of the convenience store clerks ex. coffee slurpers). In field research, specialized language of a subculture is called

Dr. Bigosko is studying the culture of bicycle shops. In an interview with a mechanic on customer-employee relations, the mechanic makes a passing reference to the prevalence department stores have had on their monthly sales. A passing reference that mechanic made is an important insight that was shared out of context. This is called an)

A researcher can take on many roles when conducting participant observations. Which role has the researcher "go native" and become a complete, fully committed member for a period of time?

When studying Masons a highly secretive social organization) in Milwaukee, Dr. Jonus Rice utilized a family friend, who was a Mason, to get access to the organization's meetings. Without the family friend, Dr. Rice would not have access to this highly secretive organization. The family friend is called the

Dr. Sandra Gulley conducts research on day care centers. Dr. Gulley knows that her presence will influence employee behavior. For this reason, she explained social research to the day care center employees, told them about her own background, and settled employees' nerves by ignoring minor rule infractions. This illustrates

Why is it important for a field researcher to read the literature before beginning field work? Does this contradict the idea of defocusing?

Identify ways to ensure high quality field research data. Discuss how internal and external consistency play a role in this assurance of quality.

Some of the day care workers at the field research site refused to cooperate or have anything to do with Dr. Gulley, even though she was friendly towards them. This illustrates

Guilty knowledge occurs when