Exam 10: Survey Research

Which of the following surveys is considered the least inexpensive to administer to a sample?

The following survey questions have problems and need to be fixed. Rewrite each question to follow the principles of survey question development, and explain why each question needs to be fixed. "When was the last time you smoked a blunt?" "99/100 scientists believe that global warming is a major issue facing our country. Do you believe that global warming will have an impact on the U.S.?" "Do you agree with individuals who do not believe in UFOs?" "When was the last time you masturbated? "How many times did you cheat in high school?"

When asking questionnaire items, a survey interviewer should

Four of the following survey questions contain glaring errors. Which question avoids any errors in question writing?

Dr. Thomas studies racial attitudes. She has two sets of questions on a questionaire. One set asks white people about black people, and the other asks black people about white people. Each set of questions is dependent on one's answer to the question, "What is your race?" Dr. Thomas is using a to determine which set of questions to ask respondents.

Survey respondents who are very uncertain of an answer may give the last choice offered to them. This is called

When is it most appropriate to use an "open-ended" question?

List four of the six things about a person one can ask in a survey. Give an example of each that is different from the examples in the textbook or class lecture.

You come across an old question in a survey with the following item. What is the MAJOR weakness with this item? "The Soviets cheated on every agreement to freeze nuclear weapons development since 1950. Don't you agree that the United States should give up on establishing a limitations agreement?" 1) Yes 2) Not sure 3) No

Dr. Hightone devised a questionnaire in which she asked, "Do you physically beat your children?" What type of problem might she encounter if she used this question?

Which of the following types of surveys permits the longest interview and the most complex questions?

What is the following type of question? "Do you have an opinion about the recent events in Egypt? [TO INTERVIEWER: IF NO, SKIP TO NEXT QUESTION. IF YES, CONTINUE.] Please tell me if you Agree, Disagree, or Have No Opinion regarding the statement: The Egyptian government should give in to the demands of people staging mass demonstrations in the streets."

What is the following type of question called? "Please tell me if you Agree, Disagree, or Have No Opinion regarding the statement: The law should change the age at which a person can legally purchase alcohol, raising it to 25."

Generally, which type of survey provides the fewest questions for the respondent?

What is your marital status? Married $\quad$ $\quad$ Single

To reduce the misuse of survey research, the American Association for Public Opinion Research and similar organizations suggest that journalists who report on surveys include which of the following?

Distinguish between the following types of questions: sleeper, matrix, filtered, quasi-filtered, and standard questions. Explain when a researcher would use each type.

It is a good idea when ordering the questions in a questionnaire to

What is your religious affiliation? Christian $\quad$ $\quad$ Jewish Catholic $\quad$ $\quad$ Muslim Baptist $\quad$ $\quad$ Other

What is a "probe" in survey research?