Question 1

Consumer advocates believe the practice of downsizing by consumer products firms has resulted in:

Accepted Answer

A) fewer products and less product variability offered due to the corporate restructuring taking place worldwide. 
B) lower product prices for consumers because of lower labour, raw material and packaging costs due to the recession and lower inflation in the United States. 
C) a subtle, yet deceptive practice of taking advantage of consumers' buying habits by offering less product content in the same or larger package while maintaining or increasing the price. 
D) a greener environment due to the reduction in the amount of packaging used for promotional purposes (e.g. eliminating of the glossy cardboard that promoted the musical artist and contained the CD and its plastic protective box), thereby reducing the amount of waste disposed in landfills. 
A) fewer products and less product variability offered due to the corporate restructuring taking place worldwide. 
B) lower product prices for consumers because of lower labour, raw material and packaging costs due to the recession and lower inflation in the United States. 
C) a subtle, yet deceptive practice of taking advantage of consumers' buying habits by offering less product content in the same or larger package while maintaining or increasing the price. 
D) a greener environment due to the reduction in the amount of packaging used for promotional purposes (e.g. eliminating of the glossy cardboard that promoted the musical artist and contained the CD and its plastic protective box), thereby reducing the amount of waste disposed in landfills.

Question 2

Explain the difference between primary demand and selective demand.

Accepted Answer

The answer of Explain the difference between primary demand and...

Question 3

Figure 11-1
  
-The stage in the product life cycle labelled "A" in Figure 11-1 is referred to as

Accepted Answer

A) introduction 
B) maturity 
C) diversification 
D) growth 
A) introduction 
B) maturity 
C) diversification 
D) growth

Question 4

Bow ties, hemmed skirts, and tie-clips are most likely what type of products?

Accepted Answer

A) fad 
B) high-learnin g 
C) fashion 
D) low-learnin g 
A) fad 
B) high-learnin g 
C) fashion 
D) low-learnin g

Question 5

Two global trends are directly related to packaging. One trend focuses on health and safety concerns. The other trend is involved with:

Accepted Answer

A) cultural diversity. 
B) making packaging a less expensive part of the marketing strategy. 
C) the environmental effects of packaging. 
D) relating packaging to the needs of an aging population. 
A) cultural diversity. 
B) making packaging a less expensive part of the marketing strategy. 
C) the environmental effects of packaging. 
D) relating packaging to the needs of an aging population.

Question 6

Which of the following statements about the introduction stage of the product life cycle is NOT true?

Accepted Answer

A) During the introduction stage, firms may choose a skimming strategy. 
B) During the introduction stage, firms stress competitive differences in their promotion. 
C) During the introduction stage, firms may choose a penetration pricing strategy. 
D) During the introduction stage, efforts are made to increase primary demand. 
A) During the introduction stage, firms may choose a skimming strategy. 
B) During the introduction stage, firms stress competitive differences in their promotion. 
C) During the introduction stage, firms may choose a penetration pricing strategy. 
D) During the introduction stage, efforts are made to increase primary demand.

Question 7

The Egg Farmers of Ontario stress to consumers that the time from 'farm to store' is only two days. As such, this association stresses to retailers to only keep the eggs on display for an additional five days. This display time is referred to as:

Accepted Answer

A) storage benefit. 
B) staying power. 
C) protection potential. 
D) shelf life. 
A) storage benefit. 
B) staying power. 
C) protection potential. 
D) shelf life.

Question 8

Warranties that have no limits of non-coverage are called _________warranties.

Accepted Answer

A) full 
B) limited-coverage 
C) strict-liability 
D) implied 
A) full 
B) limited-coverage 
C) strict-liability 
D) implied

Question 9

Package and label designers face four challenges including each of the following EXCEPT:

Accepted Answer

A) warranties. 
B) environmental concerns. 
C) cost reduction. 
D) health, safety, and security issues. 
A) warranties. 
B) environmental concerns. 
C) cost reduction. 
D) health, safety, and security issues.

Question 10

Online music services such as iTunes to purchase music albums and songs are commonly used today, and have a lot of price competition. Which stage of the product life cycle is this service today?

Accepted Answer

A) Maturity 
B) Harvest 
C) Growth 
D) Introductio n 
A) Maturity 
B) Harvest 
C) Growth 
D) Introductio n

Question 11

A few years ago Who Wants to Be a Millionaire premiered as the first nighttime game show in a couple of decades. Once the show became a hit and televised several nights a week, other networks quickly created their own version of what they hoped to be a successful game show format. Greed and Twenty-One are the names of but two of the new shows that were created to compete with Who Wants to Be a Millionaire. At this point in time the nighttime televised game show entered which stage of its product life cycle?

Accepted Answer

A) growth stage 
B) decline stage 
C) maturity stage 
D) commercialization stage 
A) growth stage 
B) decline stage 
C) maturity stage 
D) commercialization stage

Question 12

Imagine Post Cereal introduces a cereal bar just like the ones Kellogg's and Quaker already have on the market. Post has decided to promote the bars using ads without coupons and to price the bars at about the same price as the other brands. Post Cereal bars will also be distributed to the same stores as the Kellogg's and Quaker products. Which of the following barriers to new product adoption will most likely prevent the Post Cereal bars from being a successful product?

Accepted Answer

A) economic barrier 
B) psychological barrier 
C) usage barrier 
D) value barrier 
A) economic barrier 
B) psychological barrier 
C) usage barrier 
D) value barrier

Question 13

During the maturity stage of the product life cycle, profit declines because:

Accepted Answer

A) there is fierce price competition among sellers. 
B) there are fewer and fewer competitors in the market. 
C) production costs increase the more a firm has to manufacture the same product. 
D) better products are only in the growth stage. 
A) there is fierce price competition among sellers. 
B) there are fewer and fewer competitors in the market. 
C) production costs increase the more a firm has to manufacture the same product. 
D) better products are only in the growth stage.

Question 14

Figure 11-4
  
-In Figure 11-4, "F" represents the first step in the sequential building process of brand equity which would be to _.

Accepted Answer

A) create a consumer-brand connection 
B) reward loyal customer behaviour 
C) establish a brand's meaning in the minds of consumers 
D) develop positive brand awareness 
A) create a consumer-brand connection 
B) reward loyal customer behaviour 
C) establish a brand's meaning in the minds of consumers 
D) develop positive brand awareness

Question 15

Canadian shoppers have brands they trust as well as the retailer they buy from. All of the following are trusted retailers EXCEPT:

Accepted Answer

A) Tim Hortons 
B) Shoppers Drug Mart 
C) The Brick Furniture Warehouse 
D) Mark's Work Wearhouse 
A) Tim Hortons 
B) Shoppers Drug Mart 
C) The Brick Furniture Warehouse 
D) Mark's Work Wearhouse

Question 16

Coca-Cola has realized that the market for their first diet cola, Tab, has been significantly diminished, yet Coca-Cola still sells the product, without any major advertising to its niche market. Coca-Cola is engaging in product:

Accepted Answer

A) Harvesting 
B) Profiting 
C) Skimming 
D) Deletion 
A) Harvesting 
B) Profiting 
C) Skimming 
D) Deletion

Question 17

TD bank always uses green colouring in all of their advertisements, while RBC always uses blue colouring in all of their advertisements. These are part of their respective:

Accepted Answer

A) trade names 
B) copyrights 
C) brand names 
D) brand marks 
A) trade names 
B) copyrights 
C) brand names 
D) brand marks

Question 18

All products sold by the Tabasco Company are sold using the Tabasco brand. This is an example of:

Accepted Answer

A) multiproduct branding. 
B) multiproduct licensing. 
C) generic branding. 
D) multibranding. 
A) multiproduct branding. 
B) multiproduct licensing. 
C) generic branding. 
D) multibranding.

Question 19

One of the newest types of television shows is the category called reality shows. According to the product life cycle, what was the objective of the marketers of these reality shows when they were in the introduction stage of the product life cycle?

Accepted Answer

A) to stress differentiation 
B) to gain as much distribution as possible 
C) to maintain brand loyalty 
D) to gain awareness and stimulate trial 
A) to stress differentiation 
B) to gain as much distribution as possible 
C) to maintain brand loyalty 
D) to gain awareness and stimulate trial

Question 20

A computer manufacturer runs a print ad that has a 'them versus us' feel. They place their two products side-by-side, while highlighting the advantages of theirs versus the competition. The purpose of this is to drive ________demand for their product.

Accepted Answer

A) generic 
B) derived 
C) primary 
D) selective 
A) generic 
B) derived 
C) primary 
D) selective

Consumer advocates believe the practice of downsizing by consumer products firms has resulted in:

Explain the difference between primary demand and selective demand.

Figure 11-1 -The stage in the product life cycle labelled "A" in Figure 11-1 is referred to as

Bow ties, hemmed skirts, and tie-clips are most likely what type of products?

Two global trends are directly related to packaging. One trend focuses on health and safety concerns. The other trend is involved with:

Which of the following statements about the introduction stage of the product life cycle is NOT true?

The Egg Farmers of Ontario stress to consumers that the time from 'farm to store' is only two days. As such, this association stresses to retailers to only keep the eggs on display for an additional five days. This display time is referred to as:

Warranties that have no limits of non-coverage are called _________warranties.

Package and label designers face four challenges including each of the following EXCEPT:

Online music services such as iTunes to purchase music albums and songs are commonly used today, and have a lot of price competition. Which stage of the product life cycle is this service today?

During the maturity stage of the product life cycle, profit declines because:

Figure 11-4 -In Figure 11-4, "F" represents the first step in the sequential building process of brand equity which would be to _.

Canadian shoppers have brands they trust as well as the retailer they buy from. All of the following are trusted retailers EXCEPT:

Coca-Cola has realized that the market for their first diet cola, Tab, has been significantly diminished, yet Coca-Cola still sells the product, without any major advertising to its niche market. Coca-Cola is engaging in product:

TD bank always uses green colouring in all of their advertisements, while RBC always uses blue colouring in all of their advertisements. These are part of their respective:

All products sold by the Tabasco Company are sold using the Tabasco brand. This is an example of:

One of the newest types of television shows is the category called reality shows. According to the product life cycle, what was the objective of the marketers of these reality shows when they were in the introduction stage of the product life cycle?

A computer manufacturer runs a print ad that has a 'them versus us' feel. They place their two products side-by-side, while highlighting the advantages of theirs versus the competition. The purpose of this is to drive ________demand for their product.

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters

Exam 11: Managing Products and Brands

Consumer advocates believe the practice of downsizing by consumer products firms has resulted in:

Explain the difference between primary demand and selective demand.

Figure 11-1 -The stage in the product life cycle labelled "A" in Figure 11-1 is referred to as

Bow ties, hemmed skirts, and tie-clips are most likely what type of products?

Two global trends are directly related to packaging. One trend focuses on health and safety concerns. The other trend is involved with:

Which of the following statements about the introduction stage of the product life cycle is NOT true?

The Egg Farmers of Ontario stress to consumers that the time from 'farm to store' is only two days. As such, this association stresses to retailers to only keep the eggs on display for an additional five days. This display time is referred to as:

Warranties that have no limits of non-coverage are called _________warranties.

Package and label designers face four challenges including each of the following EXCEPT:

Online music services such as iTunes to purchase music albums and songs are commonly used today, and have a lot of price competition. Which stage of the product life cycle is this service today?

During the maturity stage of the product life cycle, profit declines because:

Figure 11-4 -In Figure 11-4, "F" represents the first step in the sequential building process of brand equity which would be to _.

Canadian shoppers have brands they trust as well as the retailer they buy from. All of the following are trusted retailers EXCEPT:

Coca-Cola has realized that the market for their first diet cola, Tab, has been significantly diminished, yet Coca-Cola still sells the product, without any major advertising to its niche market. Coca-Cola is engaging in product:

TD bank always uses green colouring in all of their advertisements, while RBC always uses blue colouring in all of their advertisements. These are part of their respective:

All products sold by the Tabasco Company are sold using the Tabasco brand. This is an example of:

One of the newest types of television shows is the category called reality shows. According to the product life cycle, what was the objective of the marketers of these reality shows when they were in the introduction stage of the product life cycle?

A computer manufacturer runs a print ad that has a 'them versus us' feel. They place their two products side-by-side, while highlighting the advantages of theirs versus the competition. The purpose of this is to drive ________demand for their product.

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Pulling It All Together: the Strategic Marketing Process

Using Social Media and Mobile Marketing to Connect With Consumers

Filters