Question 1

Which of the following pieces of information is used in the implementation phase of the strategic marketing process?

Accepted Answer

A) Organizational charts and job descriptions 
B) Revenues associated with each point of market share 
C) Corporate return on investment 
D) Trends in past and current revenues for industry and competitors in total and by segment 
A) Organizational charts and job descriptions 
B) Revenues associated with each point of market share 
C) Corporate return on investment 
D) Trends in past and current revenues for industry and competitors in total and by segment

Question 2

In the Canadian telecom market, Bell Canada, Telus, and Rogers Communications have almost 97 percent of the________ in the market.

Accepted Answer

A) customer points 
B) market points 
C) share points 
D) ownership points 
A) customer points 
B) market points 
C) share points 
D) ownership points

Question 3

Reference: 19-02
TB Figure 1
  
-Each phase of the strategic marketing process creates its own unique type of output report. Which of the following would be associated with the planning phase?

Accepted Answer

A) Action memos that tell (1)who is (2)to do what (3)by when. 
B) Corrective action memos, triggered by comparing results with plans often using the firm's marketing metrics and dashboards. 
C) Marketing plans (or programs)that define goals (with pertinent marketing metrics)and the marketing mix strategies to achieve them. 
D) Performance reviews for key personnel. 
A) Action memos that tell (1)who is (2)to do what (3)by when. 
B) Corrective action memos, triggered by comparing results with plans often using the firm's marketing metrics and dashboards. 
C) Marketing plans (or programs)that define goals (with pertinent marketing metrics)and the marketing mix strategies to achieve them. 
D) Performance reviews for key personnel.

Question 4

Discuss different measures by which marketing activity performance can be measured.

Accepted Answer

The answer of Discuss different measures by which marketing activity...

Question 5

Those in staff positions have the authority and responsibility to advise people in line positions:

Accepted Answer

A) but must clear all such communication with their superiors. 
B) and must clear all such communication with the corporate human resources department. 
C) but cannot issue direct orders to them. 
D) and can recommend salary and benefit adjustments for them. 
A) but must clear all such communication with their superiors. 
B) and must clear all such communication with the corporate human resources department. 
C) but cannot issue direct orders to them. 
D) and can recommend salary and benefit adjustments for them.

Question 6

The actions taken during the implementation phase of the strategic marketing process include: 1)obtain resources, 2)design marketing organization, 3)________, 4)and execute the marketing program.

Accepted Answer

A) develop schedules 
B) position the product 
C) find points of difference 
D) select target markets 
A) develop schedules 
B) position the product 
C) find points of difference 
D) select target markets

Question 7

Figure 19-4
  
-In Porter's generic business strategy shown in Figure 19-4, quadrant "D" is called ________.

Accepted Answer

A) cost leadership 
B) quality focus 
C) differentiation focus 
D) cost focus 
A) cost leadership 
B) quality focus 
C) differentiation focus 
D) cost focus

Question 8

Long-range marketing plans:

Accepted Answer

A) cover marketing activities from two to five years into the future. 
B) sequence the details of day-to-day activities dealing with the implementation of a product strategy in the strategic marketing process. 
C) deal with marketing goals and strategies for a product, product line, or entire firm for a single year. 
D) predict anticipated revenue for each year during a two to five year period. 
A) cover marketing activities from two to five years into the future. 
B) sequence the details of day-to-day activities dealing with the implementation of a product strategy in the strategic marketing process. 
C) deal with marketing goals and strategies for a product, product line, or entire firm for a single year. 
D) predict anticipated revenue for each year during a two to five year period.

Question 9

In the early 1900s, Henry Ford revolutionized the automobile industry by developing production lines and mass producing the Ford Model T automobile. By reducing production costs, Henry Ford, Ford made the Model T quite affordable for the average American family. What business strategy did Henry Ford use to gain a competitive advantage in the automobile market?

Accepted Answer

A) Ford used a cost leadership strategy. 
B) Ford used a cost focus strategy. 
C) Ford used a differentiation strategy. 
D) Ford used a differentiation focus strategy. 
A) Ford used a cost leadership strategy. 
B) Ford used a cost focus strategy. 
C) Ford used a differentiation strategy. 
D) Ford used a differentiation focus strategy.

Question 10

According to Porter's four generic business strategies model, Apple would be considered using which strategy?

Accepted Answer

A) cost leadership 
B) cost focus 
C) differentiation 
D) differentiation focus 
A) cost leadership 
B) cost focus 
C) differentiation 
D) differentiation focus

Question 11

The Molson-Coors merger created the fifth largest brewing company in the world. It also created:

Accepted Answer

A) synergies. 
B) new retail outlets. 
C) value-based marketing. 
D) a high sales response function. 
A) synergies. 
B) new retail outlets. 
C) value-based marketing. 
D) a high sales response function.

Question 12

At which stage in the strategic marketing process would a marketing manager set a 10 percent market share growth goal compared to last year?

Accepted Answer

A) Goal Setting 
B) Planning 
C) Implementation 
D) Research 
A) Goal Setting 
B) Planning 
C) Implementation 
D) Research

Question 13

Hyundai Motor America (HMA)became the first automaker to offer consumers an Internet parts ordering system. The system was targeted only to current Hyundai owners and gave Hyundai the ability to collect a vast amount of customer data about people who buy its cars. Which of Porter's generic business strategies did Hyundai use when it launched its website?

Accepted Answer

A) cost focus 
B) differentiation 
C) differentiation focus 
D) cost leadership 
A) cost focus 
B) differentiation 
C) differentiation focus 
D) cost leadership

Question 14

What profit enhancement option strategies might an automobile manufacturer use to decrease expenses?

Accepted Answer

The answer of What profit enhancement option strategies might an...

Question 15

Vancity is Canada's largest credit union. It has a clear statement of includes the concepts of integrity, innovation, and responsibility.
Which

Accepted Answer

A) values 
B) strategies 
C) objectives 
D) goals 
A) values 
B) strategies 
C) objectives 
D) goals

Question 16

All of the following are aspects of beneficial synergies that are expected to be generated through the purchase of Shoppers Drug Mart by Loblaw, except:

Accepted Answer

A) more staff than needed 
B) additional scale 
C) operating cost savings 
D) market coverage 
A) more staff than needed 
B) additional scale 
C) operating cost savings 
D) market coverage

Question 17

A firm following a cost leadership strategy would be found in 19-4.
_ in Figure

Accepted Answer

A) quadrant A 
B) quadrant B 
C) quadrant C 
D) quadrant D 
A) quadrant A 
B) quadrant B 
C) quadrant C 
D) quadrant D

Question 18

When Jack Welch took over at General Electric, he adopted a plan in which he:

Accepted Answer

A) increased the number of hierarchical levels in the company. 
B) focused on market diversification strategies. 
C) downsized and delayered. 
D) created more middle-level marketing manager positions. 
A) increased the number of hierarchical levels in the company. 
B) focused on market diversification strategies. 
C) downsized and delayered. 
D) created more middle-level marketing manager positions.

Question 19

General Mills uses the strategic marketing process to succeed in the $________ billion ready-to-eat (RTE)cereal market.

Accepted Answer

A) 8)7 
B) 7)3 
C) 9)5 
D) 10.0 
A) 8)7 
B) 7)3 
C) 9)5 
D) 10.0

Question 20

Deloitte Consulting categorizes their customers by banking, healthcare, private, and entrepreneurs. Deloitte is basing its organizational structure on:

Accepted Answer

A) or particular products only 
B) geographic areas 
C) lines of products 
D) customer segments 
A) or particular products only 
B) geographic areas 
C) lines of products 
D) customer segments

Which of the following pieces of information is used in the implementation phase of the strategic marketing process?

In the Canadian telecom market, Bell Canada, Telus, and Rogers Communications have almost 97 percent of the________ in the market.

Reference: 19-02 TB Figure 1 -Each phase of the strategic marketing process creates its own unique type of output report. Which of the following would be associated with the planning phase?

Discuss different measures by which marketing activity performance can be measured.

Those in staff positions have the authority and responsibility to advise people in line positions:

The actions taken during the implementation phase of the strategic marketing process include: 1)obtain resources, 2)design marketing organization, 3)________, 4)and execute the marketing program.

Figure 19-4 -In Porter's generic business strategy shown in Figure 19-4, quadrant "D" is called ________.

Long-range marketing plans:

According to Porter's four generic business strategies model, Apple would be considered using which strategy?

The Molson-Coors merger created the fifth largest brewing company in the world. It also created:

At which stage in the strategic marketing process would a marketing manager set a 10 percent market share growth goal compared to last year?

What profit enhancement option strategies might an automobile manufacturer use to decrease expenses?

Vancity is Canada's largest credit union. It has a clear statement of includes the concepts of integrity, innovation, and responsibility. Which

All of the following are aspects of beneficial synergies that are expected to be generated through the purchase of Shoppers Drug Mart by Loblaw, except:

A firm following a cost leadership strategy would be found in 19-4. _ in Figure

When Jack Welch took over at General Electric, he adopted a plan in which he:

General Mills uses the strategic marketing process to succeed in the $________ billion ready-to-eat (RTE)cereal market.

Deloitte Consulting categorizes their customers by banking, healthcare, private, and entrepreneurs. Deloitte is basing its organizational structure on:

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Using Social Media and Mobile Marketing to Connect With Consumers

Filters

Exam 19: Pulling It All Together: the Strategic Marketing Process

Which of the following pieces of information is used in the implementation phase of the strategic marketing process?

In the Canadian telecom market, Bell Canada, Telus, and Rogers Communications have almost 97 percent of the________ in the market.

Reference: 19-02 TB Figure 1 -Each phase of the strategic marketing process creates its own unique type of output report. Which of the following would be associated with the planning phase?

Discuss different measures by which marketing activity performance can be measured.

Those in staff positions have the authority and responsibility to advise people in line positions:

The actions taken during the implementation phase of the strategic marketing process include: 1)obtain resources, 2)design marketing organization, 3)________, 4)and execute the marketing program.

Figure 19-4 -In Porter's generic business strategy shown in Figure 19-4, quadrant "D" is called ________.

Long-range marketing plans:

According to Porter's four generic business strategies model, Apple would be considered using which strategy?

The Molson-Coors merger created the fifth largest brewing company in the world. It also created:

At which stage in the strategic marketing process would a marketing manager set a 10 percent market share growth goal compared to last year?

What profit enhancement option strategies might an automobile manufacturer use to decrease expenses?

Vancity is Canada's largest credit union. It has a clear statement of includes the concepts of integrity, innovation, and responsibility. Which

All of the following are aspects of beneficial synergies that are expected to be generated through the purchase of Shoppers Drug Mart by Loblaw, except:

A firm following a cost leadership strategy would be found in 19-4. _ in Figure

When Jack Welch took over at General Electric, he adopted a plan in which he:

General Mills uses the strategic marketing process to succeed in the $________ billion ready-to-eat (RTE)cereal market.

Deloitte Consulting categorizes their customers by banking, healthcare, private, and entrepreneurs. Deloitte is basing its organizational structure on:

Creating Customer Value, Relationships, and Experiences Through Marketing

Developing Successful Marketing Strategies

Scanning the Marketing Environment

Ethics and Social Responsibility for Sustainable Marketing

Consumer Behaviour

Understanding Organizations As Customers

Reaching Global Markets

Marketing Research: From Information to Action

Market Segmentation, Targeting, and Positioning

Developing New Products and Services

Managing Products and Brands

Managing Services

Pricing Products and Services

Managing Marketing Channels and Supply Chains

Retailing

Integrated Marketing Communications and Direct Marketing

Advertising, Sales Promotion, and Public Relations

Personal Selling and Sales Management

Using Social Media and Mobile Marketing to Connect With Consumers

Filters