Exam 2: Developing Successful Marketing Strategies

Terence, a small business owner was explaining how he was planning for the upcoming holiday season, "We've got to maximize our dollars of sales because profits are adequate at the moment." From this statement, he is most concerned with ________ goals.

When General Mills introduced Frosted Cheerios, it wanted to launch the product in half the time taken by any cereal manufacturer to launch a new cereal. General Mills created a team that studied the successful product launch of other companies' cereals to determine what went well and what did not. To learn these lessons from other cereal Launches, General Mills used:

In terms of an organization's vision, railroads may have lost business because they:

Figure 2-1 -In Figure 2-1, "E" represents

At Apple Computers, the financial department considers the profit earned at the end of the day as:

The goal of a SWOT analysis is to:

While undertaking risk to offer the iPhone, Apple Computers is rewarded by receiving the following reward:

Assuming all ethical and legal principles are followed, what might be the cause of a company having decreased sales revenue next year, even though they sell the same number of products as last year?

Figure 2-4 -SBUs found in quadrant "A" (Figure 2-4)would be called

Which of the following actions would best illustrate a diversification strategy for McDonald's (the fast food restaurant)

Mars Incorporated targets health-conscious females by advertising its 3 MUSKETEERS Bar which has "45 percent less fat than average of the leading Chocolate brands." It uses clever television ads to promote this product benefit and is achieving good sales results using this strategy. What phase of the Strategic Marketing Process is Mars at?

There are many perfumes on the market, but only one that breaks down fragrances into elements so people can wear the particular scents with which they have emotional ties. The perfume's name is Demeter, and it makes over 150 different fragrances with Names like Dirt, Lobster, Dandelion, Sugar Cookie, Brownie, Woodsmoke, Leather, And Turpentine. According to people who use Demeter perfume, its memorable scents would be what makes it superior to other perfumes. What element of the marketing Program is being considered when the company's owner decided initially to market the perfumes in a limited number of very exclusive specialty department stores?

Designing a car is expensive and time-consuming even with the use of computers because until recently there was no way for all the varied departments that are involved in new car development to work together. DaimlerChrysler has created a central, Web-based system that cuts the design and production process by at least two years. This is an example of a(n):

Starbucks created a corporate strategy that said: For every town in North America that has a population of 50,000, we will have at least two Starbucks stores. This is an example of which strategy?

One of the most recognized approaches to business portfolio analysis is the Boston Consulting Grou growth-share matrix. By dividing each dimension into high and low categories, the matrix contains f cells. Briefly describe the four quadrants of the matrix. BCG has given specific names and descriptions to the four quadrants in its growth-share matrix. The as follows:

The Marketing Manager at Whirlpool assesses the difference in sales of two retail outlets based on the advertising spend by each outlet. This item the Manager is assessing is known as a(n):

The Marketing Manager at Pepsi describes to a new employee that her first major task is to develop a road map for Pepsi One. The new employee is confused, until he realizes that the Manager is referring to a(n)________for Pepsi One.

The 'Alternative Energy Group' of GE likely has which focus:

Massachusetts-based BJ's Wholesale (third in sales among members-only retail chains)recently opened its first stores in Georgia in 2012. This is an example of:

There is a General Motors plant in Spring Hill, Tennessee, that is devoted solely to the production of Saturn cars. At which level is this plant operating? Explain your answer.