Exam 10: Survey Research and Interviewing

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_____________ is the extent to which responses provide accurate and complete information.

(Multiple Choice)
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Why is question ordering important when it comes to creating a well-designed survey? In your answer, please make sure that you explain the importance of the response set, saliency, redundancy, consistency, and fatigue.

(Essay)
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A _________ rate refers to the proportion of persons initially contacted who actually participate.

(Multiple Choice)
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Please compare two types of survey (face to face, phone, mail, Internet, group, drop-off) in terms of overall cost, potential completion rate, sample-population congruence, questionnaire length, and data processing costs.

(Essay)
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What is meant by the term sample-population congruence and why is it important in survey research?

(Essay)
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Why is it important that you make a concerted effort to complete a survey with each of the respondents selected for inclusion in a sample?

(Essay)
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Each of the following must occur to prevent bias in surveys, except

(Multiple Choice)
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A _____________ question is really two questions in one.

(Short Answer)
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Why is it more likely that a respondent will complete a personal interview than a telephone survey?

(Essay)
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Which of the following would introduce the least amount of bias in a respondent's answers to a survey?

(Multiple Choice)
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