Exam 3: Cognitive Foundations of Entrepreneurship: Creativity and Opportunity Recognition

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Although many approaches to understanding the utilization of information exist,among them a cognitive perspective is especially helpful.

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The illusion of control refers to the tendency to assume that our fate is under our control to a greater extent than is actually the case,to believe that we have more control over what happens to us than rational considerations suggest.

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The production of ideas for something new is called

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A way in which concepts can be changed or expanded is through

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________ holds a limited amount of information for brief periods of time.

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The more experience people have in a particular field,the more likely that they will be able to identify opportunities in it.

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A person visualizes certain types of cars when he hears the word "vehicle." In recalling the certain types of cars,the person is using the cognitive framework called

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Analogies involve perceiving similarities between objects or events that are otherwise dissimilar.

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Explain why a person who is more optimistic might be more likely to recognize opportunities than a person who is less optimistic.

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Heuristics are

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Making decisions and solving problems are the result of the process of human cognition.

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Long-term memory allows us to retain large amounts of information for long periods of time.

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Confirmation bias is

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For something to be the result of creativity,it must be considered original,but does not have to be practical.

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Simple rules that guide in making complex decisions are known as

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Cognitive frameworks representing our knowledge and assumptions about specific aspects of the world are

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Discuss the idea of prototypes and explain how prototypes could help or hinder creativity.

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In order for something to be considered a result of creativity,it must be

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Idea generation is defined as the process through which individuals conclude that they have identified the potential to create something new that has the capacity to generate economic value.

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Three dangerous potential errors in our thinking that result from the same general tendency to conserve our limited processing capacity are

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