Exam 10: Strategy: Planning For Competitive Advantage

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Which of the following are concerns for an entrepreneur during the pursuit of an opportunity?

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E

An entrepreneur obtained money from investors in order to start a business. One of the early things that the entrepreneur did was to buy a new sports car,something she always wanted. This action represents

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List,describe,and provide an example of the two most common market-based modes of opportunity exploitation.

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Licensing and franchising are the two most common market-based modes of opportunity exploitation. Licensing is a mode of business in which a person contracts with another to use the latter's business ideas to make products and services for sale to customers in return for a fee. An example of licensing is when a patented product can be sold by another firm as long as it pays the licensing fee to sell that product or service idea. Franchising refers to a situation where an individual person,the franchiser,develops a plan for the provision of a product or service to end customers. An example of a franchise is Kentucky Fried Chicken. Anyone can open one of these as long as he or she agrees to the terms of the franchiser.

Through advertisements and word of mouth,Xerox has established a mindset in which consumers believe Xerox is the best copier machine company in the United States. This mindset will keep customers from defecting to its competitors. To which type of competition barrier does this refer?

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Which of the following is a reason why entrepreneurs use market mechanisms to exploit opportunity?

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Which of the following could an entrepreneur use to make it more difficult for some other business to exploit the same opportunity that the entrepreneur has?

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An entrepreneur needs a comprehensive plan of action in order to achieve overall success. That is,the entrepreneur needs a

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One way to deal with uncertainty in starting a new business is to start on a small scale.

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In order to protect information about trade secrets,an entrepreneur required all of the employees of the business to sign a contract that said they would not discuss these secrets with anyone outside of the business,and this requirement would continue for a certain period after they left the business. This type of contract is known as a

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Explain technical uncertainty.

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Constant improvement of the current product lines and always offering additional features that are better than competitors is known as which barrier to competition?

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Franchising,a market-based mode,usually requires less capital than a hierarchical mode business .

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Suppose you wanted to open up a pizza place in Chestnut,AZ. This is a small town with no existing restaurants. You,as the entrepreneur,would be considered which of the following business structures?

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Which of the following would allow an entrepreneur to establish a legal monopoly?

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Which of the following statements is not true when being the first mover or the first firm to serve customers in a market?

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A business that is totally owned by an entrepreneur is known as a hierarchical mode type of business.

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Market-based modes refers to knowledge on how to do something but is not written down or codified.

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A potential disadvantage of establishing alliances with an established firm as part of an entrepreneurial strategy is that the alliance partner might use its size and power to control the business relationship.

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A chemist developed a way to mix three chemicals together in such a way that they result in a very strong,yet flexible glue. Only the chemist knows how to do this. It is known as a/an

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What is a competitive advantage and why does an entrepreneur need it?

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