Question 1

Which of the following is true about the innovation diffusion process in Asia?

Accepted Answer

A) Japan has a high-context culture with a relatively homogeneous population. 
B) Because risk avoidance is a cultural value,there are fewer innovators in Asia than in the United States. 
C) Once innovators in Asia have tried a product,early adopters and the early majority quickly follow suit. 
D) After a new product has achieved success in one Asian market,it is likely to be adopted in other Asian markets at an even faster rate. 
E) All of the above are true. 
A) Japan has a high-context culture with a relatively homogeneous population. 
B) Because risk avoidance is a cultural value,there are fewer innovators in Asia than in the United States. 
C) Once innovators in Asia have tried a product,early adopters and the early majority quickly follow suit. 
D) After a new product has achieved success in one Asian market,it is likely to be adopted in other Asian markets at an even faster rate. 
E) All of the above are true.

Question 2

If a potential Latin American customer insists on giving you a tour of the architectural highlights of his city prior to discussing business,it's a clue that you are doing business in a high-context culture.

Accepted Answer

A) True 
 B)False

Question 3

"McDonaldization of culture," a term coined by Geert Hofstede,refers to the wide spread of McDonald's restaurants in the world and its adverse impact on global culture.

Accepted Answer

A) True 
 B)False

Question 4

An intern from the United Kingdom was working in an American software company during the summer.Her boss gave her a memo asking her to post it,with the intention of having it put on the bulletin board.To her boss's surprise the letter was mailed by the intern since the word "post" means "mail" in British English.In communication terms this error can be attributed due to:

Accepted Answer

A) syntax. 
B) phonology. 
C) morphology. 
D) semantics. 
E) semiotics. 
A) syntax. 
B) phonology. 
C) morphology. 
D) semantics. 
E) semiotics.

Question 5

Insisting on competitive bidding can cause complications in:

Accepted Answer

A) low-context cultures. 
B) high-context cultures. 
C) low and high context cultures. 
D) the Korean culture. 
E) the Japanese culture. 
A) low-context cultures. 
B) high-context cultures. 
C) low and high context cultures. 
D) the Korean culture. 
E) the Japanese culture.

Question 6

Cultural influences are also quite apparent in food preparation and consumption patterns and habits.Domino's Pizza,the world's largest pizza-delivery company,pulled out of Italy because:

Accepted Answer

A) its tomato sauce was too bold and competed with Italian products. 
B) people did not like to eat at home. 
C) Italians perceived its products to be "too American." 
D) Italians wanted more toppings on thick crust. 
E) Italians did not like anyone else to use the name "pizza." 
A) its tomato sauce was too bold and competed with Italian products. 
B) people did not like to eat at home. 
C) Italians perceived its products to be "too American." 
D) Italians wanted more toppings on thick crust. 
E) Italians did not like anyone else to use the name "pizza."

Question 7

Two countries that score low in uncertainty avoidance are:

Accepted Answer

A) Austria and Belgium. 
B) Japan and Hong Kong. 
C) United States and Canada 
D) Denmark and Finland. 
E) Ireland and Italy. 
A) Austria and Belgium. 
B) Japan and Hong Kong. 
C) United States and Canada 
D) Denmark and Finland. 
E) Ireland and Italy.

Question 8

The diversity of cultures around the world is reflected in languages and communication.When KFC translated its slogan "Finger Licking Good" it became "Eat your fingers" in Chinese;similarly "Pepsi is for Generations" became "your grandparents will come out of the grave to drink Pepsi." Using studies showing how linguists have divided the study of spoken or verbal language,demonstrate how verbal and non-verbal communication can have an impact on marketing around the world.

Accepted Answer

Linguists have divided the study of spok

Question 9

Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself."

Accepted Answer

A) True 
 B)False

Question 10

One of the basic elements of sociologist Everett Rogers study on the diffusion theory is the concept of an "adoption process." The first step in this adoption process is:

Accepted Answer

A) interest. 
B) evaluation. 
C) trial. 
D) adoption. 
E) awareness. 
A) interest. 
B) evaluation. 
C) trial. 
D) adoption. 
E) awareness.

Question 11

Background music can be used effectively in broadcast commercials,since it can be accepted universally.

Accepted Answer

A) True 
 B)False

Question 12

Music provides an interesting example of the "think globally,act locally" concept.

Accepted Answer

A) True 
 B)False

Question 13

The president of an American company was interested in dealing with a company in Saudi Arabia.The Saudi CEO made it clear at the outset that the credentials in the documents have less credibility than personal trust and confidence.This shows that the Saudi Arabian culture is a high-context culture.

Accepted Answer

A) True 
 B)False

Question 14

In Indonesia,home of the world's largest Muslim population,KFC uses Ramadan-themed outdoor advertising to encourage Indonesians to come to the restaurants at buka puasa,the end of each day's fast.

Accepted Answer

A) True 
 B)False

Question 15

Why does a pound of "aged" Sumatra beans cost $29.95,while "regular" Sumatra beans cost only $12.95? Why is Starbucks using "regular" beans?

Accepted Answer

Starbucks is preparing to ride coffee's

Question 16

In high-context cultures,time is:

Accepted Answer

A) monochronic. 
B) polychronic. 
C) linear. 
D) short. 
E) common. 
A) monochronic. 
B) polychronic. 
C) linear. 
D) short. 
E) common.

Question 17

New York's attorney general declared that most of Airbnb's listings in the Big Apple are illegal.

Accepted Answer

A) True 
 B)False

Question 18

Relative advantage refers to how a new product compares with existing products or methods in the eyes of the competitors.

Accepted Answer

A) True 
 B)False

Question 19

Coca-Cola billboards were recently put up near the Piazza San Marco in Venice,which has numerous historical landmarks.The major reason for allowing the billboards at a prominent historical site is:

Accepted Answer

A) Coke is a very popular drink in Italy. 
B) to introduce an American product in an emerging market. 
C) a severe lack of funds for historic renovation. 
D) aesthetic reasons. 
E) the prominence of global marketing. 
A) Coke is a very popular drink in Italy. 
B) to introduce an American product in an emerging market. 
C) a severe lack of funds for historic renovation. 
D) aesthetic reasons. 
E) the prominence of global marketing.

Question 20

According to Hofstede's definition of culture a particular "category of people" may constitute a nation,an ethnic group,a gender group,an organization,a family,or some other unit.

Accepted Answer

A) True 
 B)False

Which of the following is true about the innovation diffusion process in Asia?

If a potential Latin American customer insists on giving you a tour of the architectural highlights of his city prior to discussing business,it's a clue that you are doing business in a high-context culture.

"McDonaldization of culture," a term coined by Geert Hofstede,refers to the wide spread of McDonald's restaurants in the world and its adverse impact on global culture.

Insisting on competitive bidding can cause complications in:

Cultural influences are also quite apparent in food preparation and consumption patterns and habits.Domino's Pizza,the world's largest pizza-delivery company,pulled out of Italy because:

Two countries that score low in uncertainty avoidance are:

Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself."

One of the basic elements of sociologist Everett Rogers study on the diffusion theory is the concept of an "adoption process." The first step in this adoption process is:

Background music can be used effectively in broadcast commercials,since it can be accepted universally.

Music provides an interesting example of the "think globally,act locally" concept.

The president of an American company was interested in dealing with a company in Saudi Arabia.The Saudi CEO made it clear at the outset that the credentials in the documents have less credibility than personal trust and confidence.This shows that the Saudi Arabian culture is a high-context culture.

In Indonesia,home of the world's largest Muslim population,KFC uses Ramadan-themed outdoor advertising to encourage Indonesians to come to the restaurants at buka puasa,the end of each day's fast.

Why does a pound of "aged" Sumatra beans cost $29.95,while "regular" Sumatra beans cost only $12.95? Why is Starbucks using "regular" beans?

In high-context cultures,time is:

New York's attorney general declared that most of Airbnb's listings in the Big Apple are illegal.

Relative advantage refers to how a new product compares with existing products or methods in the eyes of the competitors.

Coca-Cola billboards were recently put up near the Piazza San Marco in Venice,which has numerous historical landmarks.The major reason for allowing the billboards at a prominent historical site is:

According to Hofstede's definition of culture a particular "category of people" may constitute a nation,an ethnic group,a gender group,an organization,a family,or some other unit.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 4: Social and Cultural Environments

Which of the following is true about the innovation diffusion process in Asia?

If a potential Latin American customer insists on giving you a tour of the architectural highlights of his city prior to discussing business,it's a clue that you are doing business in a high-context culture.

"McDonaldization of culture," a term coined by Geert Hofstede,refers to the wide spread of McDonald's restaurants in the world and its adverse impact on global culture.

Insisting on competitive bidding can cause complications in:

Cultural influences are also quite apparent in food preparation and consumption patterns and habits.Domino's Pizza,the world's largest pizza-delivery company,pulled out of Italy because:

Two countries that score low in uncertainty avoidance are:

Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself."

One of the basic elements of sociologist Everett Rogers study on the diffusion theory is the concept of an "adoption process." The first step in this adoption process is:

Background music can be used effectively in broadcast commercials,since it can be accepted universally.

Music provides an interesting example of the "think globally,act locally" concept.

The president of an American company was interested in dealing with a company in Saudi Arabia.The Saudi CEO made it clear at the outset that the credentials in the documents have less credibility than personal trust and confidence.This shows that the Saudi Arabian culture is a high-context culture.

In Indonesia,home of the world's largest Muslim population,KFC uses Ramadan-themed outdoor advertising to encourage Indonesians to come to the restaurants at buka puasa,the end of each day's fast.

Why does a pound of "aged" Sumatra beans cost $29.95,while "regular" Sumatra beans cost only $12.95? Why is Starbucks using "regular" beans?

In high-context cultures,time is:

New York's attorney general declared that most of Airbnb's listings in the Big Apple are illegal.

Relative advantage refers to how a new product compares with existing products or methods in the eyes of the competitors.

Coca-Cola billboards were recently put up near the Piazza San Marco in Venice,which has numerous historical landmarks.The major reason for allowing the billboards at a prominent historical site is:

According to Hofstede's definition of culture a particular "category of people" may constitute a nation,an ethnic group,a gender group,an organization,a family,or some other unit.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters