Question 1

Former Disney chairperson Michael Eisner and other company executives were blinded by ethnocentrism and the self-reference criterion (SRC).

Accepted Answer

A) True 
 B)False

Question 2

European consumers have faced a number of food-related issues,including an outbreak of hoof-and-mouth disease and continuing concerns over mad cow disease.As a result,many are skeptical about GMOs (genetically modified organisms)and the benefits of eating food products that incorporate genetically engineered ingredients.As one French citizen noted recently,"We have a very risk-averse society that has been completely traumatized by food scares." Thinking about this situation in terms of Hofstede's cultural values framework,one might reasonably interpret this remark to indicate that France ranks relatively high in:

Accepted Answer

A) Power Distance. 
B) Short-term Orientation. 
C) Masculinity. 
D) Uncertainty Avoidance. 
E) Individualism. 
A) Power Distance. 
B) Short-term Orientation. 
C) Masculinity. 
D) Uncertainty Avoidance. 
E) Individualism.

Question 3

One of the basic elements of Rogers diffusion theory is the concept of adoption process which deals with the mental stages through which an individual passes from the time of his or her first knowledge of an innovation to the time of product adoption or purchase.Briefly describe these stages giving examples of Apples' iPhone.

Accepted Answer

1.Awareness.In the first stage the custo

Question 4

Which of the following can negatively influence the rate of diffusion of an innovation?

Accepted Answer

A) substantial relative advantage 
B) high compatibility 
C) high complexity 
D) divisibility 
E) high level of communicability 
A) substantial relative advantage 
B) high compatibility 
C) high complexity 
D) divisibility 
E) high level of communicability

Question 5

Cadbury has trademarked the color brown for its chocolate confectionary packaging.

Accepted Answer

A) True 
 B)False

Question 6

The ________ the level of environmental sensitivity for a given product,the ________ the need for managers to address country-specific economic,regulatory,technological,social,and cultural environmental conditions.

Accepted Answer

A) greater;greater 
B) lower;greater 
C) greater;lower 
D) lower;lower 
E) stronger;greater 
A) greater;greater 
B) lower;greater 
C) greater;lower 
D) lower;lower 
E) stronger;greater

Question 7

An innovation can mean all of the following except:

Accepted Answer

A) something new. 
B) when a product is newly introduced. 
C) a product introduced for the first time. 
D) any product newly introduced in the world. 
E) a product already introduced in a target market. 
A) something new. 
B) when a product is newly introduced. 
C) a product introduced for the first time. 
D) any product newly introduced in the world. 
E) a product already introduced in a target market.

Question 8

Music is an aesthetic component of all cultures and is accepted as a form of artistic expression and a source of entertainment.

Accepted Answer

A) True 
 B)False

Question 9

Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself." Whirlpool found that consumers in Italy,France,and Germany had trouble pronouncing the name.These are examples,which show the importance of ________ in global marketing.

Accepted Answer

A) syntax and morphology 
B) phonology and morphology 
C) syntax and semantics 
D) semantics and phonology 
E) semantics and morphology 
A) syntax and morphology 
B) phonology and morphology 
C) syntax and semantics 
D) semantics and phonology 
E) semantics and morphology

Question 10

A new digital cassette recorder from Philips was a market failure,in part because advertisements did not clearly mention the fact that the product could make CD-quality recordings using new cassette technology while still playing older,analog tapes.This is an example of:

Accepted Answer

A) relative advantage. 
B) communicability. 
C) compatibility. 
D) complexity. 
E) divisibility. 
A) relative advantage. 
B) communicability. 
C) compatibility. 
D) complexity. 
E) divisibility.

Question 11

A vice-president of an American software company introduced himself to a group of Korean partners and added "you may just call me John." Although this verbal cue shows the underlying reality that Americans have a high value on informality and equality,it needs adaptation due to the reason that:

Accepted Answer

A) John is not a very popular name in Korea. 
B) it is difficult to translate John in Korean language. 
C) customs,hierarchies,and class structure of Korean culture have to be respected. 
D) Korean culture requires that first and last name be used in addressing guests. 
E) it is not appropriate to disclose nicknames in business meetings. 
A) John is not a very popular name in Korea. 
B) it is difficult to translate John in Korean language. 
C) customs,hierarchies,and class structure of Korean culture have to be respected. 
D) Korean culture requires that first and last name be used in addressing guests. 
E) it is not appropriate to disclose nicknames in business meetings.

Question 12

Although some food preferences remain deeply embedded in culture,plenty of evidence suggests that global dietary preferences are converging.

Accepted Answer

A) True 
 B)False

Question 13

White connotes purity and cleanliness in the West,but is often associated with death,mourning,and funerals in China and other parts of Asia.

Accepted Answer

A) True 
 B)False

Question 14

There is nothing inherently "good" or "bad" about any color of the spectrum and all associations and perceptions regarding color arise from culture.Which of the following statements is not true?

Accepted Answer

A) Red color is a popular color in most parts of the world. 
B) Red color is associated with "active," "vibrant," and "emotional." 
C) Red color is preferred in many countries since it is the color of blood. 
D) Red color is highly preferred in Korea. 
E) Red color is tied to the traditions of viticulture and winemaking. 
A) Red color is a popular color in most parts of the world. 
B) Red color is associated with "active," "vibrant," and "emotional." 
C) Red color is preferred in many countries since it is the color of blood. 
D) Red color is highly preferred in Korea. 
E) Red color is tied to the traditions of viticulture and winemaking.

Question 15

Adopter categories are classifications of individuals within a market,based on their innovativeness.When Apple introduced the Apple watch people waited in long lines before the doors opened.According to experts,those people can be categorized as:

Accepted Answer

A) early adopters. 
B) innovators. 
C) early majority. 
D) late majority. 
E) laggards. 
A) early adopters. 
B) innovators. 
C) early majority. 
D) late majority. 
E) laggards.

Question 16

Danes generally are not afraid of taking chances;they are comfortable doing things that are not carefully thought out or planned.Denmark's "flexicurity" policy combines free labor markets with adjustable welfare benefits.This is an example of the application of Hofstede's typology under the values which highlight:

Accepted Answer

A) Future Orientation. 
B) Uncertainty Avoidance. 
C) Gender Differentiation. 
D) Power Distance. 
E) Individualism\Collectivism. 
A) Future Orientation. 
B) Uncertainty Avoidance. 
C) Gender Differentiation. 
D) Power Distance. 
E) Individualism\Collectivism.

Question 17

When Walt Disney Company's executives were planning to build a theme park in France,they firmly believed that the success of McDonald's and Coke as well as their own success in Tokyo ensured the runaway success of their plans.Disney policies prohibit sale or consumption of alcohol inside their theme parks,which they also implemented in France.This proved to be a failure since consuming wine with the midday meal is a long-established custom in France.This is most likely a classical example of:

Accepted Answer

A) the "think global,act local" principle. 
B) being victim to the self-reference criterion. 
C) a geocentric management orientation. 
D) miscalculation of the rate of diffusion of innovations in Europe. 
E) an unbiased perception of existing culture in Europe. 
A) the "think global,act local" principle. 
B) being victim to the self-reference criterion. 
C) a geocentric management orientation. 
D) miscalculation of the rate of diffusion of innovations in Europe. 
E) an unbiased perception of existing culture in Europe.

Question 18

To speed adoption of a new product,a marketing team should:

Accepted Answer

A) ensure that features and benefits can be communicated or demonstrated. 
B) design the maximum amount of complexity into the product. 
C) discourage limited use on a "trial" basis. 
D) attempt to make a clean break with existing customer values. 
E) rely heavily on word-of-mouth marketing. 
A) ensure that features and benefits can be communicated or demonstrated. 
B) design the maximum amount of complexity into the product. 
C) discourage limited use on a "trial" basis. 
D) attempt to make a clean break with existing customer values. 
E) rely heavily on word-of-mouth marketing.

Question 19

Culture includes conscious and unconscious values,ideas,attitudes,and symbols that shape human behavior that are confined to a generation.

Accepted Answer

A) True 
 B)False

Question 20

Reference to one's own cultural values or self-reference criterion (SRC)can create a cultural myopia.It can consciously or unconsciously create considerable problems for marketing professionals.Using Walt Disney's decision to build a theme park in France,address the problem,following a systematic framework.

Accepted Answer

To address the problem and to eliminate

Former Disney chairperson Michael Eisner and other company executives were blinded by ethnocentrism and the self-reference criterion (SRC).

Which of the following can negatively influence the rate of diffusion of an innovation?

Cadbury has trademarked the color brown for its chocolate confectionary packaging.

The the level of environmental sensitivity for a given product,the the need for managers to address country-specific economic,regulatory,technological,social,and cultural environmental conditions.

An innovation can mean all of the following except:

Music is an aesthetic component of all cultures and is accepted as a form of artistic expression and a source of entertainment.

Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself." Whirlpool found that consumers in Italy,France,and Germany had trouble pronouncing the name.These are examples,which show the importance of ________ in global marketing.

A new digital cassette recorder from Philips was a market failure,in part because advertisements did not clearly mention the fact that the product could make CD-quality recordings using new cassette technology while still playing older,analog tapes.This is an example of:

A vice-president of an American software company introduced himself to a group of Korean partners and added "you may just call me John." Although this verbal cue shows the underlying reality that Americans have a high value on informality and equality,it needs adaptation due to the reason that:

Although some food preferences remain deeply embedded in culture,plenty of evidence suggests that global dietary preferences are converging.

White connotes purity and cleanliness in the West,but is often associated with death,mourning,and funerals in China and other parts of Asia.

There is nothing inherently "good" or "bad" about any color of the spectrum and all associations and perceptions regarding color arise from culture.Which of the following statements is not true?

Adopter categories are classifications of individuals within a market,based on their innovativeness.When Apple introduced the Apple watch people waited in long lines before the doors opened.According to experts,those people can be categorized as:

To speed adoption of a new product,a marketing team should:

Culture includes conscious and unconscious values,ideas,attitudes,and symbols that shape human behavior that are confined to a generation.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

Exam 4: Social and Cultural Environments

Former Disney chairperson Michael Eisner and other company executives were blinded by ethnocentrism and the self-reference criterion (SRC).

Which of the following can negatively influence the rate of diffusion of an innovation?

Cadbury has trademarked the color brown for its chocolate confectionary packaging.

The ________ the level of environmental sensitivity for a given product,the ________ the need for managers to address country-specific economic,regulatory,technological,social,and cultural environmental conditions.

An innovation can mean all of the following except:

Music is an aesthetic component of all cultures and is accepted as a form of artistic expression and a source of entertainment.

Colgate discovered that in Spanish colgate is a verb form that means "go hang yourself." Whirlpool found that consumers in Italy,France,and Germany had trouble pronouncing the name.These are examples,which show the importance of ________ in global marketing.

A new digital cassette recorder from Philips was a market failure,in part because advertisements did not clearly mention the fact that the product could make CD-quality recordings using new cassette technology while still playing older,analog tapes.This is an example of:

A vice-president of an American software company introduced himself to a group of Korean partners and added "you may just call me John." Although this verbal cue shows the underlying reality that Americans have a high value on informality and equality,it needs adaptation due to the reason that:

Although some food preferences remain deeply embedded in culture,plenty of evidence suggests that global dietary preferences are converging.

White connotes purity and cleanliness in the West,but is often associated with death,mourning,and funerals in China and other parts of Asia.

There is nothing inherently "good" or "bad" about any color of the spectrum and all associations and perceptions regarding color arise from culture.Which of the following statements is not true?

Adopter categories are classifications of individuals within a market,based on their innovativeness.When Apple introduced the Apple watch people waited in long lines before the doors opened.According to experts,those people can be categorized as:

To speed adoption of a new product,a marketing team should:

Culture includes conscious and unconscious values,ideas,attitudes,and symbols that shape human behavior that are confined to a generation.

Introduction to Global Marketing

The Global Economic Environment

The Global Trade Environment

The Political,legal,and Regulatory Environments

Global Information Systems and Market Research

Segmentation,targeting,and Positioning

Importing,exporting,and Sourcing

Global Market Entry Strategies: Licensing, investment, and Strategic Alliances

Brand and Product Decisions in Global Marketing

Pricing Decisions

Global Marketing Channels and Physical Distribution

Global Marketing Communications Decisions I: Advertising and Public Relations

Global Marketing Communications Decisions II: Sales Promotion, personal Selling, and Special Forms of Marketing Communication

Global Marketing and the Digital Revolution

Strategic Elements of Competitive Advantage

Leadership, organization, and Corporate Social Responsibility

Filters

The the level of environmental sensitivity for a given product,the the need for managers to address country-specific economic,regulatory,technological,social,and cultural environmental conditions.