Question 1

Which of the following statements about leading questions is NOT true?

Accepted Answer

A)  They can result from accidents by careless researchers. 
B)  They can be an indicator of advocacy research. 
C)  They can represent an intentional attempt to manipulate a study's results. 
D)  When used intentionally, they are excellent filter questions. 
E)  They are written in such a way that they basically tell respondents what answer to provide. 
A)  They can result from accidents by careless researchers. 
B)  They can be an indicator of advocacy research. 
C)  They can represent an intentional attempt to manipulate a study's results. 
D)  When used intentionally, they are excellent filter questions. 
E)  They are written in such a way that they basically tell respondents what answer to provide.

Question 2

A(n)______________error results from the fact that most people remember an event as having occurred more recently than it did.

Accepted Answer

The answer of A(n)______________error results from the fact that most...

Question 3

A researcher developing a questionnaire becomes aware of an interesting additional relationship that could be investigated at very little cost and effort by adding an additional item to the questionnaire. He knows that this is not vital to his present research purpose. He should

Accepted Answer

A)  investigate it to a limited extent. 
B)  forget it. 
C)  evaluate the cost. 
D)  investigate it carefully. 
E)  investigate it, as this is likely to reduce sampling error. 
A)  investigate it to a limited extent. 
B)  forget it. 
C)  evaluate the cost. 
D)  investigate it carefully. 
E)  investigate it, as this is likely to reduce sampling error.

Question 4

"Please indicate your opinion on congressional spending and tax reform." This question

Accepted Answer

A)  would be a good opening question for a survey. 
B)  uses the funnel approach. 
C)  contains an implicit assumption. 
D)  is double-barreled. 
E)  is dichotomous. 
A)  would be a good opening question for a survey. 
B)  uses the funnel approach. 
C)  contains an implicit assumption. 
D)  is double-barreled. 
E)  is dichotomous.

Question 5

The question "How much was the price per gallon of gasoline when you last purchased it at a full-service service station?" should be avoided because it

Accepted Answer

A)  is beyond the respondent's ability or experience. 
B)  uses a specific example to represent a general case. 
C)  asks respondents for specifics when only generalities are likely to be remembered. 
D)  is a double barreled question. 
E)  There is nothing wrong with the question. 
A)  is beyond the respondent's ability or experience. 
B)  uses a specific example to represent a general case. 
C)  asks respondents for specifics when only generalities are likely to be remembered. 
D)  is a double barreled question. 
E)  There is nothing wrong with the question.

Question 6

The______________question doesn't permit individuals to explain their true position.

Accepted Answer

The answer of The______________question doesn't permit individuals to explain their...

Question 7

Which of the following is TRUE?

Accepted Answer

A)  A "filter" question can be used to determine if a questionnaire respondent is familiar with a certain topic. 
B)  Any questionnaire response is a good response. 
C)  Telescoping error refers to the fact that people tend to remember only events that have occurred rather recently. 
D)  An optimal reference period used for framing questions is about one year. 
E)  All of the above are false. 
A)  A "filter" question can be used to determine if a questionnaire respondent is familiar with a certain topic. 
B)  Any questionnaire response is a good response. 
C)  Telescoping error refers to the fact that people tend to remember only events that have occurred rather recently. 
D)  An optimal reference period used for framing questions is about one year. 
E)  All of the above are false.

Question 8

The best type of question to use to uncover motivations and rich descriptions of feelings and attitudes is

Accepted Answer

A)  leading. 
B)  closed-ended. 
C)  fixed-alternative. 
D)  open-ended. 
E)  projective. 
A)  leading. 
B)  closed-ended. 
C)  fixed-alternative. 
D)  open-ended. 
E)  projective.

Question 9

Which of the following is FALSE?

Accepted Answer

A)  When using the funnel approach to questionnaire design, the researcher will start with broad questions and progressively narrow the scope of further questions. 
B)  Classification information is the heart of the survey and is so called because it will be classified into the appropriate categories of the dummy tables. 
C)  Target information should be secured first and classification information last. 
D)  In dealing with sensitive issues when designing a questionnaire, the preferred alternative is to avoid these types of questions altogether, if at all possible. 
E)  One way of dealing with sensitive questions is to hide them in a group of more innocuous questions. 
A)  When using the funnel approach to questionnaire design, the researcher will start with broad questions and progressively narrow the scope of further questions. 
B)  Classification information is the heart of the survey and is so called because it will be classified into the appropriate categories of the dummy tables. 
C)  Target information should be secured first and classification information last. 
D)  In dealing with sensitive issues when designing a questionnaire, the preferred alternative is to avoid these types of questions altogether, if at all possible. 
E)  One way of dealing with sensitive questions is to hide them in a group of more innocuous questions.

Question 10

A question that calls for two responses and creates confusion for the respondent is called a(n)
____________________ question.

Accepted Answer

The answer of A question that calls for two responses...

Question 11

An open-ended question can be used to

Accepted Answer

A)  seek factual information from a respondent. 
B)  allow respondents to reply in their own words. 
C)  uncover motivations and rich descriptions of feelings and attitudes. 
D)  All of the above. 
E)  a and c 
A)  seek factual information from a respondent. 
B)  allow respondents to reply in their own words. 
C)  uncover motivations and rich descriptions of feelings and attitudes. 
D)  All of the above. 
E)  a and c

Question 12

Information that the respondent has forgotten creates a type of error called______________.

Accepted Answer

The answer of Information that the respondent has forgotten creates...

Question 13

Which of the following is TRUE?

Accepted Answer

A)  In forming a question for a questionnaire, a question should be worded so as to secure an answer with only the required detail, not so as to generate additional information. 
B)  It is wise to break one question into two when different frames of reference could be used by the respondent. 
C)  The open-ended question is often employed as the beginning question in that it can provide insight into the respondent's frame of reference. 
D)  When determining if the individual has the necessary information, the researcher should take into account how important the event was likely to be to the individual and how long ago it took place. 
E)  All of the above are true. 
A)  In forming a question for a questionnaire, a question should be worded so as to secure an answer with only the required detail, not so as to generate additional information. 
B)  It is wise to break one question into two when different frames of reference could be used by the respondent. 
C)  The open-ended question is often employed as the beginning question in that it can provide insight into the respondent's frame of reference. 
D)  When determining if the individual has the necessary information, the researcher should take into account how important the event was likely to be to the individual and how long ago it took place. 
E)  All of the above are true.

Question 14

The first step in designing a questionnaire is to

Accepted Answer

A)  determine the type of questionnaire and method of administration. 
B)  specify what information will be sought. 
C)  determine the content of individual questions. 
D)  determine the form of response to each question. 
E)  determine the wording of each question. 
A)  determine the type of questionnaire and method of administration. 
B)  specify what information will be sought. 
C)  determine the content of individual questions. 
D)  determine the form of response to each question. 
E)  determine the wording of each question.

Question 15

The______________technique is the recommended procedure for dealing with response order bias.

Accepted Answer

The answer of The______________technique is the recommended procedure for dealing...

Question 16

The following is an example of a(n)______________.

Accepted Answer

A)  double-barreled question 
B)  leading question 
C)  ambiguous question 
D)  implied alternative 
E)  fixed-alternative response 
A)  double-barreled question 
B)  leading question 
C)  ambiguous question 
D)  implied alternative 
E)  fixed-alternative response

Question 17

Observation forms are generally easier to construct because

Accepted Answer

A)  they need not follow a logical pattern. 
B)  they rely on observer judgment to determine response categories. 
C)  response categories need not be exhaustive. 
D)  the question and the way it is asked will not influence the respondent's actions. 
E)  response categories need not be multichotomous in nature. 
A)  they need not follow a logical pattern. 
B)  they rely on observer judgment to determine response categories. 
C)  response categories need not be exhaustive. 
D)  the question and the way it is asked will not influence the respondent's actions. 
E)  response categories need not be multichotomous in nature.

Question 18

The question in a restaurant survey, "What is your evaluation of the speed and courtesy of your waitperson?" is an example of a(n)

Accepted Answer

A)  unambiguous question. 
B)  branching question. 
C)  double-barreled question. 
D)  generalization. 
E)  redundant question. 
A)  unambiguous question. 
B)  branching question. 
C)  double-barreled question. 
D)  generalization. 
E)  redundant question.

Question 19

Which of the following is TRUE?

Accepted Answer

A)  Branching questions are easy to develop for a mail questionnaire. 
B)  Sequence bias is potentially more of a problem in telephone interviews than in mail questionnaires. 
C)  With the exception of mail surveys, it is generally appropriate to number the questions on a questionnaire. 
D)  The physical appearance of a questionnaire is especially influential in securing cooperation to studies done by mail. 
E)  All of the above are false. 
A)  Branching questions are easy to develop for a mail questionnaire. 
B)  Sequence bias is potentially more of a problem in telephone interviews than in mail questionnaires. 
C)  With the exception of mail surveys, it is generally appropriate to number the questions on a questionnaire. 
D)  The physical appearance of a questionnaire is especially influential in securing cooperation to studies done by mail. 
E)  All of the above are false.

Question 20

There is nothing wrong with the following question: "Do you favor or disapprove of increased military spending next year, which, as you know, can protect our interests abroad and help us fight the war on terrorism."

Accepted Answer

A) True 
 B)False

Which of the following statements about leading questions is NOT true?

A(n)______________error results from the fact that most people remember an event as having occurred more recently than it did.

A researcher developing a questionnaire becomes aware of an interesting additional relationship that could be investigated at very little cost and effort by adding an additional item to the questionnaire. He knows that this is not vital to his present research purpose. He should

"Please indicate your opinion on congressional spending and tax reform." This question

The question "How much was the price per gallon of gasoline when you last purchased it at a full-service service station?" should be avoided because it

The______________question doesn't permit individuals to explain their true position.

Which of the following is TRUE?

The best type of question to use to uncover motivations and rich descriptions of feelings and attitudes is

Which of the following is FALSE?

A question that calls for two responses and creates confusion for the respondent is called a(n) ____________________ question.

An open-ended question can be used to

Information that the respondent has forgotten creates a type of error called______________.

Which of the following is TRUE?

The first step in designing a questionnaire is to

The______________technique is the recommended procedure for dealing with response order bias.

The following is an example of a(n)______________.

Observation forms are generally easier to construct because

The question in a restaurant survey, "What is your evaluation of the speed and courtesy of your waitperson?" is an example of a(n)

Which of the following is TRUE?

There is nothing wrong with the following question: "Do you favor or disapprove of increased military spending next year, which, as you know, can protect our interests abroad and help us fight the war on terrorism."

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 13: Designing the Data Collection Form

Which of the following statements about leading questions is NOT true?

A(n)______________error results from the fact that most people remember an event as having occurred more recently than it did.

A researcher developing a questionnaire becomes aware of an interesting additional relationship that could be investigated at very little cost and effort by adding an additional item to the questionnaire. He knows that this is not vital to his present research purpose. He should

"Please indicate your opinion on congressional spending and tax reform." This question

The question "How much was the price per gallon of gasoline when you last purchased it at a full-service service station?" should be avoided because it

The______________question doesn't permit individuals to explain their true position.

Which of the following is TRUE?

The best type of question to use to uncover motivations and rich descriptions of feelings and attitudes is

Which of the following is FALSE?

A question that calls for two responses and creates confusion for the respondent is called a(n) ____________________ question.

An open-ended question can be used to

Information that the respondent has forgotten creates a type of error called______________.

Which of the following is TRUE?

The first step in designing a questionnaire is to

The______________technique is the recommended procedure for dealing with response order bias.

The following is an example of a(n)______________.

Observation forms are generally easier to construct because

The question in a restaurant survey, "What is your evaluation of the speed and courtesy of your waitperson?" is an example of a(n)

Which of the following is TRUE?

There is nothing wrong with the following question: "Do you favor or disapprove of increased military spending next year, which, as you know, can protect our interests abroad and help us fight the war on terrorism."

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters