Question 1

Telescoping error is the tendency to remember an event as having occurred more recently than it did.

Accepted Answer

A) True 
 B)False  True

Question 2

Which of the following is NOT true about question sequencing?

Accepted Answer

A)  The first few questions should be simple and interesting to respondents. 
B)  Narrow questions should be asked first and the questions should get progressively broader. 
C)  Classification information should be asked last. 
D)  Target information, which deal with the topic of the study, should be asked first. 
E)  Questions on sensitive issues should be asked later. 
A)  The first few questions should be simple and interesting to respondents. 
B)  Narrow questions should be asked first and the questions should get progressively broader. 
C)  Classification information should be asked last. 
D)  Target information, which deal with the topic of the study, should be asked first. 
E)  Questions on sensitive issues should be asked later. B

Question 3

Item nonresponse refers to

Accepted Answer

A)  deception on the part of a respondent. 
B)  respondent refusing to answer a question. 
C)  respondent incorrectly answering a question. 
D)  deception on the part of the researcher. 
E)  poor phrasing of a question. 
A)  deception on the part of a respondent. 
B)  respondent refusing to answer a question. 
C)  respondent incorrectly answering a question. 
D)  deception on the part of the researcher. 
E)  poor phrasing of a question. B

Question 4

Some of the problems with using close-ended questions include which of the following?

Accepted Answer

A)  None of the possible response alternatives may capture the respondent's true beliefs. 
B)  Response categories must be truly exhaustive. 
C)  Response categories must be mutually exclusive. 
D)  Some respondents may not have an opinion. 
E)  All of the above. 
A)  None of the possible response alternatives may capture the respondent's true beliefs. 
B)  Response categories must be truly exhaustive. 
C)  Response categories must be mutually exclusive. 
D)  Some respondents may not have an opinion. 
E)  All of the above.

Question 5

______________ questions are regularly used at the start of interviews or questionnaires to determine whether the respondent is actually a member of the population being studied.

Accepted Answer

The answer of ______________ questions are regularly used at the...

Question 6

There is nothing wrong with the following question: "Do you believe McDonald's has fair prices, quality food, and excellent service?"

Accepted Answer

A) True 
 B)False

Question 7

For long reference periods, which of the following is FALSE?

Accepted Answer

A)  Telescoping error is relatively small. 
B)  Recall loss is relatively large. 
C)  Telescoping error may outweigh recall loss. 
D)  The two effects -- recall loss and telescoping error -- counterbalance each other. 
E)  Recall loss may outweigh telescoping error. 
A)  Telescoping error is relatively small. 
B)  Recall loss is relatively large. 
C)  Telescoping error may outweigh recall loss. 
D)  The two effects -- recall loss and telescoping error -- counterbalance each other. 
E)  Recall loss may outweigh telescoping error.

Question 8

______________ refers to the potential for responses to be affected by the sequence in which alternatives are presented.

Accepted Answer

The answer of ______________ refers to the potential for responses...

Question 9

A person's ability to remember an event is NOT influenced by the

Accepted Answer

A)  length of time since the event. 
B)  the event itself. 
C)  stimulus used to facilitate recall. 
D)  the importance attached to the event. 
E)  the gender of the respondent. 
A)  length of time since the event. 
B)  the event itself. 
C)  stimulus used to facilitate recall. 
D)  the importance attached to the event. 
E)  the gender of the respondent.

Question 10

Words like any, anybody, best, could, and ever are good words to use in a questionnaire.

Accepted Answer

A) True 
 B)False

Question 11

Which of the following is FALSE?

Accepted Answer

A)  The order in which response alternatives appear can change the results on a survey question. 
B)  Item nonresponse invalidates the results of a research project. 
C)  When designing questionnaires it is good to keep in mind that many people have difficulty with relatively simple tasks. 
D)  A leading question is one formed so as to give the respondent a clue as to how he or she should answer. 
E)  Just about any kind of information can be gathered using open-ended questions. 
A)  The order in which response alternatives appear can change the results on a survey question. 
B)  Item nonresponse invalidates the results of a research project. 
C)  When designing questionnaires it is good to keep in mind that many people have difficulty with relatively simple tasks. 
D)  A leading question is one formed so as to give the respondent a clue as to how he or she should answer. 
E)  Just about any kind of information can be gathered using open-ended questions.

Question 12

What is wrong with this question? "What is your annual income?" (please check)
$10,000-$25,000
$25,000-$40,000
$40,000-$55,000
$55,000-$70,000

Accepted Answer

A)  The categories are not of equal ranges. 
B)  The alternatives are not realistic. 
C)  The categories are not mutually exclusive. 
D)  The categories are too broad. 
E)  The categories are too narrow. 
A)  The categories are not of equal ranges. 
B)  The alternatives are not realistic. 
C)  The categories are not mutually exclusive. 
D)  The categories are too broad. 
E)  The categories are too narrow.

Question 13

Which of the following is(are) useful in deciding what information will be sought in the development of a questionnaire?

Accepted Answer

A)  Randomized response model 
B)  "Dummy tables" used to structure data analysis 
C)  The hypotheses 
D)  Both a and b above. 
E)  Both b and c above. 
A)  Randomized response model 
B)  "Dummy tables" used to structure data analysis 
C)  The hypotheses 
D)  Both a and b above. 
E)  Both b and c above.

Question 14

A researcher is interested in obtaining information from a respondent about a purchase event that occurred recently. Which of the following statements is FALSE?

Accepted Answer

A)  The telescoping effect is larger while recall loss effect is smaller. 
B)  The recall loss effect is larger while the telescoping effect is smaller. 
C)  The telescoping effect and recall loss effect are about the same. 
D)  Both a and c are false. 
E)  Both b and c are false. 
A)  The telescoping effect is larger while recall loss effect is smaller. 
B)  The recall loss effect is larger while the telescoping effect is smaller. 
C)  The telescoping effect and recall loss effect are about the same. 
D)  Both a and c are false. 
E)  Both b and c are false.

Question 15

The question, "Do you exercise often? seldom? sometimes?" is

Accepted Answer

A)  leading. 
B)  concrete. 
C)  ambiguous. 
D)  contains an implied alternative. 
E)  contains an implied assumption. 
A)  leading. 
B)  concrete. 
C)  ambiguous. 
D)  contains an implied alternative. 
E)  contains an implied assumption.

Question 16

Which of the following would NOT be an appropriate technique to use when asking sensitive questions?

Accepted Answer

A)  Hide the question in a group of more innocuous questions. 
B)  Alert the respondent by stating clearly that the subsequent question is of a sensitive nature. 
C)  Phrase the question in terms of other people and how they may feel or act. 
D)  Leave sensitive questions until the end of the questionnaire. 
E)  Maintain the security of the information you collect. 
A)  Hide the question in a group of more innocuous questions. 
B)  Alert the respondent by stating clearly that the subsequent question is of a sensitive nature. 
C)  Phrase the question in terms of other people and how they may feel or act. 
D)  Leave sensitive questions until the end of the questionnaire. 
E)  Maintain the security of the information you collect.

Question 17

When determining the method of administration, it's important to remember that choice of method will influence

Accepted Answer

A)  number and type of questions. 
B)  question sequencing. 
C)  wording of questions. 
D)  response categories. 
E)  All of the above. 
A)  number and type of questions. 
B)  question sequencing. 
C)  wording of questions. 
D)  response categories. 
E)  All of the above.

Question 18

The "funnel approach" refers to

Accepted Answer

A)  asking simple questions first. 
B)  a method of data analysis. 
C)  successively narrowing the focus of related questions. 
D)  using a funnel as a visual aid when asking sensitive questions in a personal interview. 
E)  successively broadening the scope of related questions. 
A)  asking simple questions first. 
B)  a method of data analysis. 
C)  successively narrowing the focus of related questions. 
D)  using a funnel as a visual aid when asking sensitive questions in a personal interview. 
E)  successively broadening the scope of related questions.

Question 19

Which of the following are potential causes of item nonresponse?

Accepted Answer

A)  Poorly worded questions 
B)  Questions that are misunderstood 
C)  Sensitive questions 
D)  Questions that are misinterpreted 
E)  All of the above. 
A)  Poorly worded questions 
B)  Questions that are misunderstood 
C)  Sensitive questions 
D)  Questions that are misinterpreted 
E)  All of the above.

Question 20

Which of the following is TRUE?

Accepted Answer

A)  In the randomized response model, the interviewer must know which question is being answered to determine how many people answered the sensitive question in the affirmative. 
B)  Behavior can be linked to demographic characteristics when using the randomized response model. 
C)  Recall loss is a term used to describe the situation in which respondents, for whatever reasons, forget important events that have occurred recently. 
D)  Generally speaking, the more a respondent has to work to provide an answer to a researcher's question, the higher the quality of the answer. 
E)  All of the above are false. 
A)  In the randomized response model, the interviewer must know which question is being answered to determine how many people answered the sensitive question in the affirmative. 
B)  Behavior can be linked to demographic characteristics when using the randomized response model. 
C)  Recall loss is a term used to describe the situation in which respondents, for whatever reasons, forget important events that have occurred recently. 
D)  Generally speaking, the more a respondent has to work to provide an answer to a researcher's question, the higher the quality of the answer. 
E)  All of the above are false.

Telescoping error is the tendency to remember an event as having occurred more recently than it did.

Which of the following is NOT true about question sequencing?

Item nonresponse refers to

Some of the problems with using close-ended questions include which of the following?

______________ questions are regularly used at the start of interviews or questionnaires to determine whether the respondent is actually a member of the population being studied.

There is nothing wrong with the following question: "Do you believe McDonald's has fair prices, quality food, and excellent service?"

For long reference periods, which of the following is FALSE?

______________ refers to the potential for responses to be affected by the sequence in which alternatives are presented.

A person's ability to remember an event is NOT influenced by the

Words like any, anybody, best, could, and ever are good words to use in a questionnaire.

Which of the following is FALSE?

What is wrong with this question? "What is your annual income?" (please check) $10,000-$25,000 $25,000-$40,000 $40,000-$55,000 $55,000-$70,000

Which of the following is(are) useful in deciding what information will be sought in the development of a questionnaire?

A researcher is interested in obtaining information from a respondent about a purchase event that occurred recently. Which of the following statements is FALSE?

The question, "Do you exercise often? seldom? sometimes?" is

Which of the following would NOT be an appropriate technique to use when asking sensitive questions?

When determining the method of administration, it's important to remember that choice of method will influence

The "funnel approach" refers to

Which of the following are potential causes of item nonresponse?

Which of the following is TRUE?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 13: Designing the Data Collection Form

Telescoping error is the tendency to remember an event as having occurred more recently than it did.

Which of the following is NOT true about question sequencing?

Item nonresponse refers to

Some of the problems with using close-ended questions include which of the following?

______________ questions are regularly used at the start of interviews or questionnaires to determine whether the respondent is actually a member of the population being studied.

There is nothing wrong with the following question: "Do you believe McDonald's has fair prices, quality food, and excellent service?"

For long reference periods, which of the following is FALSE?

______________ refers to the potential for responses to be affected by the sequence in which alternatives are presented.

A person's ability to remember an event is NOT influenced by the

Words like any, anybody, best, could, and ever are good words to use in a questionnaire.

Which of the following is FALSE?

What is wrong with this question? "What is your annual income?" (please check) $10,000-$25,000 $25,000-$40,000 $40,000-$55,000 $55,000-$70,000

Which of the following is(are) useful in deciding what information will be sought in the development of a questionnaire?

A researcher is interested in obtaining information from a respondent about a purchase event that occurred recently. Which of the following statements is FALSE?

The question, "Do you exercise often? seldom? sometimes?" is

Which of the following would NOT be an appropriate technique to use when asking sensitive questions?

When determining the method of administration, it's important to remember that choice of method will influence

The "funnel approach" refers to

Which of the following are potential causes of item nonresponse?

Which of the following is TRUE?

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters