Question 1

A(n)______________question is framed so as to give the respondent a clue as to how he or she should answer.

Accepted Answer

The answer of A(n)______________question is framed so as to give...

Question 2

In the randomized response model, which of the following questions would NOT be appropriate for pairing with this question: "Have you ever shoplifted?"

Accepted Answer

A)  "Were you born prior to 1960?" 
B)  "Do you cheat on your income taxes?" 
C)  "Is your birthday in September?" 
D)  "Are you male or female?" 
E)  All of the above could be paired with the question. 
A)  "Were you born prior to 1960?" 
B)  "Do you cheat on your income taxes?" 
C)  "Is your birthday in September?" 
D)  "Are you male or female?" 
E)  All of the above could be paired with the question.

Question 3

Information that the respondent has forgotten creates a type of error called

Accepted Answer

A)  telescoping. 
B)  response latency. 
C)  recall loss. 
D)  systematic error. 
E)  random error. 
A)  telescoping. 
B)  response latency. 
C)  recall loss. 
D)  systematic error. 
E)  random error.

Question 4

John thought his exam was last week when it was actually three weeks ago. This is an example of

Accepted Answer

A)  implicit alternatives. 
B)  funnel error. 
C)  response latency. 
D)  telescoping error. 
E)  recall loss. 
A)  implicit alternatives. 
B)  funnel error. 
C)  response latency. 
D)  telescoping error. 
E)  recall loss.

Question 5

The use of a "no opinion" option in fixed-alternative response questions is

Accepted Answer

A)  not necessary, because individuals will always express an opinion. 
B)  recommended by all leading authorities on questionnaire design. 
C)  not recommended since it allows individuals to "take the easy way out." 
D)  appropriate if pretesting or exploratory research reveals that 20-25% of the respondents either don't know or don't hold an opinion. 
E)  not likely to affect the results of the survey. 
A)  not necessary, because individuals will always express an opinion. 
B)  recommended by all leading authorities on questionnaire design. 
C)  not recommended since it allows individuals to "take the easy way out." 
D)  appropriate if pretesting or exploratory research reveals that 20-25% of the respondents either don't know or don't hold an opinion. 
E)  not likely to affect the results of the survey.

Question 6

Open-ended questions are generally used only at the end of the questionnaire.

Accepted Answer

A) True 
 B)False

Question 7

The words occasionally, sometimes, regularly and often are considered ambiguous.

Accepted Answer

A) True 
 B)False

Question 8

"Did you vote in the last presidential election?" is an example of which of the following question types?

Accepted Answer

A)  Filter question 
B)  Leading question 
C)  Multichotomous question 
D)  Double-barreled question 
E)  Telescoping question 
A)  Filter question 
B)  Leading question 
C)  Multichotomous question 
D)  Double-barreled question 
E)  Telescoping question

Question 9

Which of the following is TRUE when it comes to best practices for determining wording of questions?

Accepted Answer

A)  Use simple words 
B)  Use leading questions 
C)  Use unstated alternatives 
D)  Use assumed consequences 
E)  Use generalizations and estimates 
A)  Use simple words 
B)  Use leading questions 
C)  Use unstated alternatives 
D)  Use assumed consequences 
E)  Use generalizations and estimates

Question 10

Which of the following is NOT included in the recruiting message?

Accepted Answer

A)  Who you are. 
B)  Your request for help. 
C)  How long the survey will take. 
D)  Demographic questions. 
E)  Any incentives the respondent may receive. 
A)  Who you are. 
B)  Your request for help. 
C)  How long the survey will take. 
D)  Demographic questions. 
E)  Any incentives the respondent may receive.

Question 11

A split-ballot refers to

Accepted Answer

A)  the practice of using different phrasing or different orders for the alternatives on subsets of questionnaires to combat order bias. 
B)  the practice of splitting the questionnaire responses in half for more accurate analysis. 
C)  an administrative procedure in state elections. 
D)  averaging in scale construction. 
E)  None of the above. 
A)  the practice of using different phrasing or different orders for the alternatives on subsets of questionnaires to combat order bias. 
B)  the practice of splitting the questionnaire responses in half for more accurate analysis. 
C)  an administrative procedure in state elections. 
D)  averaging in scale construction. 
E)  None of the above.

Question 12

There is nothing wrong with the following question: "How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays, which are known to cause blindness?"

Accepted Answer

A) True 
 B)False

Question 13

The best way to insure that the response categories offered in a fixed-alternative question are exhaustive is to

Accepted Answer

A)  provide an "other" category. 
B)  provide a space for respondents to write in their answer, such as "e. ." 
C)  use at least ten categories. 
D)  use at least fifteen categories. 
E)  do extensive prior research before formulating the response categories. 
A)  provide an "other" category. 
B)  provide a space for respondents to write in their answer, such as "e. ." 
C)  use at least ten categories. 
D)  use at least fifteen categories. 
E)  do extensive prior research before formulating the response categories.

Question 14

Which of the following about observational forms is FALSE?

Accepted Answer

A)  When using observational forms, interviewer/observer bias may still be a problem. 
B)  When constructing an observational form, it is best to loosely define what is to be observed so the observer is free to react to each individual situation. 
C)  One of the most critical things in designing an observational form is to determine which aspects of the behavior are relevant. 
D)  A paper-and-pencil observation form assessing purchasing behavior should parallel the logical sequence of the purchase act. 
E)  All of the above are true. 
A)  When using observational forms, interviewer/observer bias may still be a problem. 
B)  When constructing an observational form, it is best to loosely define what is to be observed so the observer is free to react to each individual situation. 
C)  One of the most critical things in designing an observational form is to determine which aspects of the behavior are relevant. 
D)  A paper-and-pencil observation form assessing purchasing behavior should parallel the logical sequence of the purchase act. 
E)  All of the above are true.

Question 15

Which of the following is FALSE?

Accepted Answer

A)  There is a definite increase in claimed awareness when a respondent's memory is jogged using a recognition measure rather than an aided recall measure. 
B)  One thing that affects a respondent's willingness to provide an answer is the amount of work involved in producing it. 
C)  The only historically successful way of asking about a sensitive issue is to state that the behavior or attitude is not unusual before asking the specific questions of the respondent. 
D)  In general it is better to address sensitive issues later, rather than earlier, in the survey. 
E)  The randomized response model is sometimes used to secure sensitive information. 
A)  There is a definite increase in claimed awareness when a respondent's memory is jogged using a recognition measure rather than an aided recall measure. 
B)  One thing that affects a respondent's willingness to provide an answer is the amount of work involved in producing it. 
C)  The only historically successful way of asking about a sensitive issue is to state that the behavior or attitude is not unusual before asking the specific questions of the respondent. 
D)  In general it is better to address sensitive issues later, rather than earlier, in the survey. 
E)  The randomized response model is sometimes used to secure sensitive information.

Question 16

When utilizing observational methods of data collection, which of the following should be specified by the researcher?

Accepted Answer

A)  Who should be observed? 
B)  What aspects of the purchase should be reported? 
C)  When should the observations be made? 
D)  Where should the observations be made? 
E)  All of the above. 
A)  Who should be observed? 
B)  What aspects of the purchase should be reported? 
C)  When should the observations be made? 
D)  Where should the observations be made? 
E)  All of the above.

Question 17

Which of the following is NOT true about the randomized-response model?

Accepted Answer

A)  The particular question asked is selected at random. 
B)  The interviewer does not know which question the respondent is answering. 
C)  The probability of the sensitive question asked is not known. 
D)  The probability of the "innocuous" event occurring is known. 
E)  It uses quantitative analysis. 
A)  The particular question asked is selected at random. 
B)  The interviewer does not know which question the respondent is answering. 
C)  The probability of the sensitive question asked is not known. 
D)  The probability of the "innocuous" event occurring is known. 
E)  It uses quantitative analysis.

Question 18

You have a need to determine if a respondent is actually a member of the population being studied. Which type of question would you use to do that?

Accepted Answer

A)  Open-ended question 
B)  Leading question 
C)  Filter question 
D)  Dichotomous question 
E)  Double-barreled question 
A)  Open-ended question 
B)  Leading question 
C)  Filter question 
D)  Dichotomous question 
E)  Double-barreled question

Question 19

The purpose of a dummy table is to

Accepted Answer

A)  create a place to store data collected during the study. 
B)  make sure that the study questionnaire is so simple to understand that even a "dummy" could respond. 
C)  show how the results of the analysis will be presented. 
D)  predict the outcome of the study. 
E)  All of the above. 
A)  create a place to store data collected during the study. 
B)  make sure that the study questionnaire is so simple to understand that even a "dummy" could respond. 
C)  show how the results of the analysis will be presented. 
D)  predict the outcome of the study. 
E)  All of the above.

Question 20

A questionnaire using quality paper and printing techniques

Accepted Answer

A)  is an unnecessary expense. 
B)  reflects the importance of the study. 
C)  is unimportant in gaining respondent cooperation. 
D)  is unimportant to questionnaire design. 
E)  causes mistrust in the respondent. 
A)  is an unnecessary expense. 
B)  reflects the importance of the study. 
C)  is unimportant in gaining respondent cooperation. 
D)  is unimportant to questionnaire design. 
E)  causes mistrust in the respondent.

A(n)______________question is framed so as to give the respondent a clue as to how he or she should answer.

In the randomized response model, which of the following questions would NOT be appropriate for pairing with this question: "Have you ever shoplifted?"

Information that the respondent has forgotten creates a type of error called

John thought his exam was last week when it was actually three weeks ago. This is an example of

The use of a "no opinion" option in fixed-alternative response questions is

Open-ended questions are generally used only at the end of the questionnaire.

The words occasionally, sometimes, regularly and often are considered ambiguous.

"Did you vote in the last presidential election?" is an example of which of the following question types?

Which of the following is TRUE when it comes to best practices for determining wording of questions?

Which of the following is NOT included in the recruiting message?

A split-ballot refers to

There is nothing wrong with the following question: "How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays, which are known to cause blindness?"

The best way to insure that the response categories offered in a fixed-alternative question are exhaustive is to

Which of the following about observational forms is FALSE?

Which of the following is FALSE?

When utilizing observational methods of data collection, which of the following should be specified by the researcher?

Which of the following is NOT true about the randomized-response model?

You have a need to determine if a respondent is actually a member of the population being studied. Which type of question would you use to do that?

The purpose of a dummy table is to

A questionnaire using quality paper and printing techniques

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters

Exam 13: Designing the Data Collection Form

A(n)______________question is framed so as to give the respondent a clue as to how he or she should answer.

In the randomized response model, which of the following questions would NOT be appropriate for pairing with this question: "Have you ever shoplifted?"

Information that the respondent has forgotten creates a type of error called

John thought his exam was last week when it was actually three weeks ago. This is an example of

The use of a "no opinion" option in fixed-alternative response questions is

Open-ended questions are generally used only at the end of the questionnaire.

The words occasionally, sometimes, regularly and often are considered ambiguous.

"Did you vote in the last presidential election?" is an example of which of the following question types?

Which of the following is TRUE when it comes to best practices for determining wording of questions?

Which of the following is NOT included in the recruiting message?

A split-ballot refers to

There is nothing wrong with the following question: "How much do you think you would pay for a pair of sunglasses that will protect your eyes from the sun's harmful ultraviolet rays, which are known to cause blindness?"

The best way to insure that the response categories offered in a fixed-alternative question are exhaustive is to

Which of the following about observational forms is FALSE?

Which of the following is FALSE?

When utilizing observational methods of data collection, which of the following should be specified by the researcher?

Which of the following is NOT true about the randomized-response model?

You have a need to determine if a respondent is actually a member of the population being studied. Which type of question would you use to do that?

The purpose of a dummy table is to

A questionnaire using quality paper and printing techniques

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

The Written Research Report

Filters