Question 1

The most important part of a written research report is the introduction.

Accepted Answer

A) True 
 B)False

Question 2

A good summary should NOT contain

Accepted Answer

A)  background information. 
B)  tables of data. 
C)  conclusions. 
D)  recommendations. 
E)  purpose of the research. 
A)  background information. 
B)  tables of data. 
C)  conclusions. 
D)  recommendations. 
E)  purpose of the research.

Question 3

Which of the following is typically NOT included in the body of a research report?

Accepted Answer

A)  Statements as to whether the results are based on primary or secondary data. 
B)  Description of the sampling plan. 
C)  Discussion of the method of analysis. 
D)  Conclusions. 
E)  Statement of the limitations of the study. 
A)  Statements as to whether the results are based on primary or secondary data. 
B)  Description of the sampling plan. 
C)  Discussion of the method of analysis. 
D)  Conclusions. 
E)  Statement of the limitations of the study.

Question 4

Which of the following statements is TRUE?

Accepted Answer

A)  Because the research report is all that most executives will see of a project, it is the basis for their evaluation of the research project. 
B)  If the research team has worked exceptionally hard on the project at hand, a sloppy report will still show the amount of effort explained. 
C)  Executives are easily convinced of the usefulness of the report's findings with a lot of statistics in the body of the report. 
D)  The research report does not need to describe the research method because it is over the heads of the audience. 
E)  All of the above are false. 
A)  Because the research report is all that most executives will see of a project, it is the basis for their evaluation of the research project. 
B)  If the research team has worked exceptionally hard on the project at hand, a sloppy report will still show the amount of effort explained. 
C)  Executives are easily convinced of the usefulness of the report's findings with a lot of statistics in the body of the report. 
D)  The research report does not need to describe the research method because it is over the heads of the audience. 
E)  All of the above are false.

Question 5

Which of the following details about the sampling plan could the researcher reasonably exclude from the body of the report?

Accepted Answer

A)  How the population was defined and limited. 
B)  How the list of sampling units was generated. 
C)  What bias may have been introduced by overcoming difficulties in contacting designated sample elements. 
D)  Why the size of sample was chosen. 
E)  Calculations used to determine the sample size. 
A)  How the population was defined and limited. 
B)  How the list of sampling units was generated. 
C)  What bias may have been introduced by overcoming difficulties in contacting designated sample elements. 
D)  Why the size of sample was chosen. 
E)  Calculations used to determine the sample size.

Question 6

The fundamental criterion by which research reports are evaluated is communication with the reader.

Accepted Answer

A) True 
 B)False

The most important part of a written research report is the introduction.

A good summary should NOT contain

Which of the following is typically NOT included in the body of a research report?

Which of the following statements is TRUE?

Which of the following details about the sampling plan could the researcher reasonably exclude from the body of the report?

The fundamental criterion by which research reports are evaluated is communication with the reader.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

Filters

Exam 20: The Written Research Report

The most important part of a written research report is the introduction.

A good summary should NOT contain

Which of the following is typically NOT included in the body of a research report?

Which of the following statements is TRUE?

Which of the following details about the sampling plan could the researcher reasonably exclude from the body of the report?

The fundamental criterion by which research reports are evaluated is communication with the reader.

The Role of Marketing Research

The Research Process and Ethical Concerns

Problem Formulation

Exploratory Research

Decision Support Systems

Decision Support Systems Working With Big Data

Using External Secondary Data

Conducting Causal Research

Collecting Descriptive Primary Data

Collecting Data by Observation

Collecting Data by Communication

Asking Good Questions

Designing the Data Collection Form

Developing the Sampling Plan

Data Collection Enhancing Response Rates While Limiting Errors

Data Preparation for Analysis

Analysis and Interpretation Individual Variables Independently

Analysis and Interpretation Multiple Variables Simultaneously

The Oral Research Presentation

Filters